Leeds United sign biggest commercial deal in club history

Daniel Foley13/08/2020 8:00 am13/08/2020

Leeds United and SBOTOP have signed a sponsorship deal, with the sports betting company to become the principal sponsor of the club.

The partnership starts from the 2020/21 season and is a multi-year deal. The agreement is the biggest commercial deal Leeds has ever signed.

However the exact number of years the deal goes for and how much the agreement is worth has not been released by the club.

“Today’s announcement with SBOTOP represents a landmark day for Leeds United’s commercial strategy as we attract new global brands to our official partners programme,” Leeds United Executive Director Paul Bell said about the deal.

“We have been in discussions with Bill Mummery and his team at SBOTOP/Celton Manx for some time, looking at various ways to work together and I’ve been very impressed by their experience and the proactive way in which they have looked to engage with the club.

“Now that we have returned to the Premier League, we are in a position to work with SBOTOP on a truly global platform as we both look to achieve our goals.”

SBOTOP’s logo will appear on Leeds’ playing and training kits. Last month the club also confirmed an Adidas kit deal – Leeds’ 2020/21 kit is due to be released in the coming weeks.

“We are thrilled to enter into a relationship with Leeds United, a club with rich heritage and an enormous fan base,” Executive Director at Celton Manx/SBOTOP, Bill Mummery said in a statement.

“We have experience of working in the Premier League and this strategic partnership allows us to work closely with the club as they enter into this next phase of their history, back in the top flight.”

Leeds also announced a new two year sponsorship deal with Clipper Logistics, an existing partner of the club.

Clipper Logistics are now the official logistics partner and training kit sponsor of the club. Clipper Logistics’ logo will feature on signage at Leeds’ training ground and stadium as well as on the club’s training kit.

Leeds won the 2019/20 English Football League Championship and will compete in the upcoming English Premier League season starting on September 12.

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South Canberra FC Breaks the Mold: Equity-Driven Model Earns ‘Club Changer’ Honour

Declan Chan30/04/2026 6:15 am29/04/2026

Image Credit: SCFC

South Canberra Football Club has been named Club Changer of the Month for April, in a recognition that reflects a broader shift across Australian football toward rewarding clubs that are actively dismantling the structural barriers limiting women’s access to the game.

The AFC Women’s Asian Cup has just delivered record crowds and unprecedented visibility for women’s football in Australia, and the Club Changer program is now asking what comes next. Its decision to name South Canberra Football Club as Club Changer of the Month for April signals a clear shift in how the program defines contribution: away from participation numbers alone, and toward the equity frameworks that determine whether women stay in the game once they arrive.

South Canberra FC built that framework from the ground up. Established in 2021, the club set out to give women and female-identifying players a safe, inclusive environment to play football at any level. It runs entirely on volunteers, operates as a not-for-profit, and is governed by an all-female committee with 13 of its 14 coaches identifying as female.

Building the infrastructure of inclusion

In 2026, the club secured grant funding and put it to work immediately. Two coaches are completing their C Licence qualification, and ten coaches, players and community members have undertaken the Foundations of Football course, which directly tackles the cost and accessibility barriers that exclude women out of coaching pathways.

The club also commissioned a female-specific strength and conditioning program with sports physiotherapists ahead of the 2026 season, targeting injury prevention and explicitly supporting players returning after childbirth.

SCFC’s leadership team draws from LGBTIQ+ individuals, First Nations people and veterans, strengthening the club’s connection to the communities it was built to represent.

The Club Changer program is backing clubs that do this work- clubs that treat equity as infrastructure rather than aspiration. At a moment when Australian football is under pressure to turn its biggest-ever surge of women’s interest into something lasting, SCFC’s model offers a clear answer to the question of how.

Football NSW announces 2026 First Nations Scholarships as pathway access program enters new phase

Declan Chan29/04/2026 2:22 pm29/04/2026

Image Credit: Football NSW

Football NSW has announced the recipients of its 2026 First Nations Scholarships, with ten emerging Aboriginal and Torres Strait Islander players from metropolitan and regional NSW receiving support designed to reduce the financial and structural barriers that have historically limited First Nations participation across the football pathway.

The scholarship program, developed and assessed in collaboration with the Football NSW Indigenous Advisory Group, targets players across both elite and development environments – recognising that talent identification alone is insufficient without the resources to support progression once players are identified.

Co-Chair of the Indigenous Advisory Group Bianca Dufty said the calibre of this year’s recipients reflected the depth of First Nations football talent across the state, and the importance of structured support in converting that talent into long-term participation.

“Their dedication to football and the desire to be role models for younger Aboriginal footballers in their communities is to be celebrated,” Dufty said. “I’m confident we will see some of these talented footballers in the A-League and national teams in the future.”

Beyond the pitch and into the pipeline

The 2026 cohort spans both metropolitan clubs and regional associations, an intentional distribution that acknowledges the particular barriers facing First Nations players outside major population centres, where access to development programs, qualified coaching and pathway competitions is more limited and the cost of participation more prohibitive.

The next phase of the program will introduce First Nations coaching scholarships, extending the initiative’s reach beyond playing pathways and into the coaching and administration pipeline – areas where Indigenous representation remains among the lowest in the game.

The structural logic is clear. Scholarships that reduce financial barriers at the entry point of elite pathways matter most when they are part of a sustained ecosystem of support rather than isolated gestures. Football NSW’s collaboration with the Indigenous Advisory Group provides that continuity, ensuring the program is shaped by the communities it is designed to serve.