Former NSL star Vaughan Coveny on the success of online football education and training

South Melbourne and New Zealand legend Vaughan Coveny explains how the Essendon Royals are embracing technology to deliver training and education during the state-wide lockdown.

It seems like yesterday that many Victorians were optimistic about some form of state-level football returning in 2020. By July, the optimism quickly faded as a resurgence of COVID-19 forced the state back into lockdown and dashed the hopes of the football industry.

But despite the wave of negativity surrounding the current state of affairs, crisis can breed opportunity.  Many clubs are turning to technology to stay connected and few are embodying a proactive mentality as well as the Essendon Royals Soccer Club.

The Royals’ brains trust, led by Head of Football Vaughan Coveny, have implemented an online training portal designed to deliver quality coaching sessions live and electronically to its youth players.

Supplementary to continuing each player’s personal development, the training is designed for players to maintain their sense of community and social interaction during what is an isolating and challenging time.

“As a club, we were thinking about ways to reach out to our members and give back during this difficult period. They are important to us and in tough times we want to look after them and give them every tool to help them through the process,” Coveny says.

“The club has a fantastic committee made up of more than 20 volunteers and an enthusiastic president, Richard Di Sauro, who are all working endlessly at the moment to keep things moving.”

The current structure of the training is setup to include three sessions per week. Each session is designed to cater for different age groups, under-7 to under-9, under-10 to under 12, and U13s to U18s.

The training sessions are inclusive of both genders and are being delivered by a combination of Essendon’s community and National Premier League coaches.

Coveny played more than 50 A-League games after a storied NSL career.

The response has been largely positive from both players and their families, who have lauded the physical and mental benefits a collective training program can bring during a time of social isolation.

“There has been an overwhelming response to be honest. A lot of the kids are really excited by it and once the session starts, they are engaging each other and approaching the training enthusiastically,” Coveny says.

“After our first session we had a lot of people saying they wanted to do it again and asking when the next training was going to be. So overall feedback has been really positive.”

Senior women’s player Bella Santilli, who also acts as a junior’s coach delivered the first session in late July. The training was aimed at the under-10 to under-12 age bracket and focused on ball mastery. More than 30 players took part.

This attendance rose to almost 40 players for the second session, which was run by senior women’s coach Mick Gallo, and by the third session, more than 60 participants tuned in to join Claude Gomes’ advanced ball mastery program.

A key to the successful implementation of transitioning online is accessibility. The Royals have utilised social media to promote their activities which helps the club to remain connected with the community and staff carefully plan out sessions to ensure complex equipment is not required.

“In terms of setup, it has actually been fairly easy. The coaches were keen to get involved and they can do it from their laptop at home. They will demonstrate an exercise, or have their son or daughter demonstrate an exercise and walk and talk the participants through the session,” Coveny says.

“We’ve done strength and conditioning which the kids really enjoyed, and we’ve ensured the fitness-based sessions can be done indoors. It’s a really good initiative and we’ll continue to do it until we can get back to normal training.”

With the online coaching strategy proving a success so far, the Royals are branching their online education to other important facets of the game, including the promotion of nutrition and mental health.

“A professional nutritionist will be delivering a nutrition presentation to all our players about eating the right foods during this time, as well as what we should all be doing before and after training,” Coveny says.

“We have also introduced a football app for the mental health side of things called Arete. We are currently delivering it to our NPL teams and Women’s teams on a trial basis. We are planning to get feedback from them and parents to see what they think of the app.”

“We think it is important to reach out on that side of the game. Mental health is becoming more important and more understood these days,” Coveny adds.

With the online training proving a success and an ongoing focus on the physical and mental wellbeing of the Royals football community, Coveny is hoping the club will act as a positive example for the football industry and inspire others to look for opportunity in times of crisis.

“Because we all have more time now, we are able to think about things like mental health, nutrition, and technology and deliver on things that we usually wouldn’t be able to,” he says.

“It’s been a difficult time. We all have to stay strong and get through it together. The situation is going to impact clubs financially, but we think we can get through it by supporting each other as well as we can.”

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‘Wunderbar’ – FC Bayern turns to enterprise AI with Wonderful partnership

FC Bayern Munich is taking another step into the world of artificial intelligence after agreeing to a three-year global partnership with enterprise AI company Wonderful. The deal makes Wonderful the German club’s Official Enterprise AI Partner until 2029. The partnership will focus on putting AI into real-world use across Bayern’s operations, rather than limiting it to experiments or demonstrations.

AI to assists Matchday Fan Services

Wonderful’s first project will target one of the busiest and most varied areas of the club: matchday fan support. Specifically, initial implementation will be an AI agent designed to provide digital ticket support. Matchdays create a huge spike in demand for customer service for all manner of reasons: fans may struggle to access tickets, encounter account problems or need help with time-sensitive issues shortly before kick-off.

Bayern plans to use Wonderful’s technology to handle these requests faster than previously. Instead of each individual case entering a traditional support queue, the AI agent can process requests instantaneously, interacting with the club’s existing systems to hopefully resolve it. The aim is simple: get fans answers in moments, and into their seats!

The system will be integrated into Bayern’s existing technology environment – important as the AI will not operate as a separate chatbot disconnected from the club’s data and systems. It is being designed to work within the infrastructure Bayern already uses.

How Wonderful AI works

Wonderful describes its platform as an ‘enterprise AI system built to create, operate and improve AI agents.’ Those agents can perform tasks rather than simply generate text. They can work with company data, access connected systems and complete multi-step processes. The platform uses a system of reusable “skills”. Each skill can contain the instructions, tools, information and checks needed to complete a particular task. An agent can then use the appropriate skills depending on what a user needs.

For Bayern, that could mean an agent identifying that a fan has a ticket-access problem, retrieving the relevant information from the club’s systems and helping resolve the issue. Wonderful also connects its agents to existing enterprise systems. Its platform is designed to work with data platforms, customer relationship systems and other systems of record. This allows an agent to act on current information instead of relying solely on a static database.

More than a ticketing tool

Bayern and Wonderful have indicated further enterprise AI use cases will be introduced during the partnership. While customer support is an obvious starting point, AI agents could theoretically assist internal teams, automate administrative workflows or help employees find and process information.

Wonderful’s platform is designed to support customer-facing agents as well as internal and back-office workflows. It can operate across channels including chat, email and voice, giving the partnership room to expand beyond the first use case. The company also uses a deployment model built around teams working directly with organisations to put AI into production.

Bayern’s AI Strategy Enters a New Phase

The partnership signals a broader shift in how football clubs can use AI. Rather than focusing solely on analytics, Bayern is looking at AI as part of its everyday operations.

The first test will come through fan service. If the ticketing agent can reliably solve problems during the pressure of matchdays, the club will have a practical foundation for expanding AI into other areas. For the club, the biggest opportunity is therefore not one chatbot, but the creation of AI infrastructure that can support multiple parts of its organisation.

The three-year partnership gives the club and Wonderful time to develop that infrastructure. The first use case is focused and practical. The longer-term ambition is considerably broader. The next phase will be about proving that technology can make the experience better for fans while also making the organisation more efficient behind the scenes.

LaLiga and CANAL+ strengthen anti-piracy alliance across nearly 50 countries

LaLiga and CANAL+ have strengthened their partnership with a new anti-piracy agreement covering almost 50 countries. The deal spans Europe, Sub-Saharan Africa and Haiti. It brings together the league’s anti-piracy capabilities with CANAL+’s technology, intelligence and enforcement resources. The move reflects a growing commercial priority for sports rights holders. Protecting live content has become essential to protecting the value of broadcasting deals.

LaLiga and CANAL+ will share intelligence and coordinate their response to illegal distribution networks. They will also work on joint investigations and enforcement activity. The partnership builds on an existing relationship between the two organisations. CANAL+ distributes LaLiga content across multiple international markets. The new agreement now takes their relationship beyond broadcasting.

The partnership creates a joint focus on protecting the underlying value of the rights being sold. While broadcasters invest heavily in football rights, illegal streaming undermines revenue and weakens the commercial proposition of legitimate broadcasters.

LaLiga’s latest figures highlight the importance of audiovisual income to professional clubs. Broadcast revenue across Spanish professional football fell 5.2% to $2.3 billion (1.43 billion Euros) in the 2024/25 season. Commercial revenue reached $2.4 billion (1.58 billion Euros) and became the largest revenue source.

Piracy therefore represents a direct business risk. Illegal access can reduce the value broadcasters place on future rights packages, ultimately affecting the money flowing back into clubs and competitions.

LaLiga and CANAL+ are responding by pooling resources. For CANAL+, the agreement also protects its investment in international sports rights. The broadcaster operates in nearly 70 countries and has expanded its relationship with LaLiga alongside its international growth. For LaLiga, stronger enforcement can help protect the value of its global media proposition.

The partnership also carries implications for the wider sports industry. Rights holders increasingly need technology, legal expertise and cross-border cooperation to tackle illegal distribution. The message is clear. Winning a rights deal is only part of the commercial battle. Sports organisations and broadcasters must also protect the content once it reaches the market.

LaLiga and CANAL+ are betting that closer cooperation can make that protection more effective. This agreement may provide a model for other leagues and broadcasters facing the same challenge.

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