Premier League announces No Room For Racism Action Plan

No Room For Racism

The Premier League’s No Room For Racism Action Plan has been launched with the aim to eradicate racial prejudice and create more opportunities for minority ethnic groups in football.

The action plan makes commitment in six areas – executive pathways, coaching pathways, player pathways, supporting communities, action against racism and embedding equality.

Action will be taken across all Premier League activity as part of the plan.

Targets have been set in an effort to increase diversity within leadership positions within the Premier League organisation.

By 2026, the Premier League aims to have 42 per cent of roles filled by women as well as having 18 per cent of staff from a Black, Asian or minority ethnic background.

A commitment to continue to take action against racism has also been made with the league to drive awareness, educate fans and improve the enforcement and effectiveness of sanctions.

“Football is a diverse sport, which brings together communities and cultures from all backgrounds,” Premier League Chief Executive Richard Masters said.

“This diversity has made the game stronger on the pitch and it is vital we ensure this is reflected across all areas of the game.”

“The No Room For Racism Action Plan underpins the Premier League’s continued commitment to promoting equality and tackling discrimination. It builds on the wide-ranging work undertaken by clubs, aiming to ensure that everyone can achieve their potential, regardless of background.

“There is no place for racism in our sport and the Premier League will continue to take action against all forms of discrimination so that football is inclusive and welcoming for all.”

The Premier League also wants to increase the number of coaches from Black, Asian and minority ethnic backgrounds, and will work with football partners to deliver programmes for underrepresented groups.

Further commitments include to ensure that all players have the opportunity to succeed regardless of ethnicity or background, to assist children and youth by promoting aspiration, education and pathways and to support clubs to achieve and report on equality, diversity and inclusion targets.

All 20 Premier League clubs unanimously supported the action plan at a shareholder meeting last week.

The league’s No Room For Racism campaign was launched in March 2019, to work against racial discrimination.

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Football Australia Expands Mental Skills Program for Match Officials Amid Sustained Focus on Referee Retention

Football Australia has confirmed a second national webinar for match officials, led by sports psychologist Dr Liam Slack, extending a referee development series introduced after strong engagement with an initial session on managing match-day pressure.

The upcoming session, themed “parking with purpose,” will focus on decision-making strategies designed to help referees process on-field calls and reset attention quickly across a match that can present hundreds of individual decisions. Dr Slack, who also consults with The Football Association and the AFC Referee Academy and previously spent over a decade as a performance psychologist with the Professional Game Match Officials Limited in England, brings substantial elite-level experience to a program open to officials at every level, from grassroots to professional.

The theme builds on work Dr Slack has already delivered within Australian officiating. He recently led a session with Football Australia’s National Referee Academy on the same concept, framing the ability to consciously park a decision and refocus on the next phase of play as a trainable skill rather than an innate trait, one that separates officials who reset quickly under pressure from those who don’t. He has also addressed more than 100 Football Australia elite match officials and staff on developing a stronger match-day mentality, an indication of how embedded this psychological framework has become across the officiating pathway rather than remaining a one-off intervention.

The expansion of the webinar series reflects a broader shift in how football administrators are approaching referee attrition. Rather than treating retention purely as a recruitment or pay problem, the program signals an institutional acknowledgment that the psychological demands of officiating, particularly the compounding pressure of split-second decisions under public scrutiny, are a material factor in whether officials remain in the game.

It rests alongside other measures adopted across Australian football in recent years, including visible identification programs for junior referees and structural reviews of referee departments at state federation level, all aimed at the same underlying issue: a shrinking pool of match officials relative to demand.

Football Australia has not detailed metrics for assessing the program’s impact on referee numbers, though the recurring engagement of an internationally credentialed specialist across multiple tiers of the officiating pathway suggests sustained institutional investment in the approach.

Football Victoria elevates fan enjoyment with Streets partnership

Football Victoria (FV) revealed last week a new partnership with ice cream giants, Streets. The brand will become an exclusive ice cream partner for the next three years.

 

An iconic brand for joyful experiences

As a well-known and popular ice cream brand with people all around the nation, Streets will now look to support the fan experience in Victoria through its products.

It reflects FV’s commitment to delivering a family-friendly and memorable experience for spectators. Both on and off the pitch, the organisation is striving to elevate the experience for fans and families alike.

“Football Victoria is always looking for ways to elevate the experience at The Home of The Matildas, and this partnership does exactly that,” explained FV Executive Manager of Commercial and Facilities, Chris Speldewinde.

“It’s a fantastic fit for our community and we’re looking forward to what the next three years will bring.”

Furthermore, Senior Brand Manager at Streets, Ryan Katz, emphasised the brand’s role in community sport and in creating memories beyond the action on the pitch.

“Streets is proud to join Football Victoria as its exclusive ice cream partner,” Katz said.

“There’s nothing better than enjoying a great game with a classic ice cream in-hand, and we’re excited to be part of those moments across the state.”

 

Understanding community football

Community football is all about these moments. Sunny days, the family together, and a sweet treat in-hand while supporting a local team alongside friends and neighbours.

This is why a partnership between FV and Streets is particularly important.

Not for its commercial value, but for what it tells us about both parties’ understanding of what matters to fans. From young fans to experienced matchday-goers, everyone wants to find enjoyment while watching the game.

And while the 90 minutes of action is the focus, the experience of a local matchday is truly defined by interactions with fellow supporters and smaller – but no less significant – moments of happiness during the day.

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