AS Monaco’s major shirt sponsor replaced by APM

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Image via APM Monaco

AS Monaco has recruited notable fashion jewellery company APM Monaco as its new principal partner, ending the local Tourist & Convention Authority’s brief tenure as the club’s front-of-shirt sponsor.

This relationship will allow for the sharing of similar values such as originality, determination, and dynamism, as well as the promotion of the Principality’s image.

Various activities planned throughout the cooperation, such as the production of a special and exclusive collection, will allow the two businesses to become more acquainted with their respective communities.

Operating all around the world, the Monegasque brand was featured on the front of AS Monaco’s players jersey early last month in a league game against Brest at the Stade Louis-II.

This collaboration will be beneficial for both parties, since APM Monaco is the frontrunner of the chic fashion jewellery market, whereas AS Monaco has the best image in France benefits from the international exposure, backed by its large community of over 24 million followers on social media.

AS Monaco CEO Thiago Scuro outlined what the new partnership will symbolise.

“We are delighted to welcome APM Monaco, a symbol of Monegasque elegance, as the Club’s new main partner,” he said via press release.

“This association between two brands sharing the same local anchorage and both showcasing the Principality on the international stage was an obvious choice. We are looking forward to this collaboration, which once again demonstrates the Club’s appeal and AS Monaco’s ability to respond to different brand challenges.”

APM Monaco CEO Philippe Prette added via press release:

“As a Monegasque brand, we are extremely proud to support AS Monaco. This partnership was an obvious way of highlighting our Monegasque origins and our pride in contributing to the image of the Principality. It’s a wonderful professional and personal adventure.”

APM Monaco is a fashion jewellery brand combining the chic of Monaco with the lifestyle of the South of France. It all began with the founder and her son in Monaco, Monte Carlo, in 1982. Philippe Prette, now CEO, created the brand with his wife, Kika Prette, key manufacturers of gold, diamonds and other precious stones for renowned jewellers around the world.

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Clifton Hill FC Set for New Era as Pavilion Upgrade Nears Completion

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Image Credit: One-Nil Media

Community football in Melbourne’s inner north is set for a major boost, with Clifton Hill FC preparing to usher in a new chapter following the redevelopment of its pavilion at Quarries Park.

The upgraded facility, delivered with support from Yarra City Council, is expected to significantly enhance the matchday and training experience for players, families, and volunteers while supporting the club’s continued growth.

A long awaited upgrade for Clifton Hill FC

Club President Michael Tyrikos said the redevelopment represents a long-awaited milestone for the grassroots club.

“We’ve been waiting close to 10 years for this,” Tyrikos told SoccerScene. “I’ve been involved with the club for over two decades and improving the facilities has always been a major goal for us.”

The new pavilion replaces previously limited amenities, with the club formerly operating with just two change rooms and minimal communal space. The upgraded facility will provide modern change rooms, social areas, and improved spectator amenities.

Supporting growth in participation

Tyrikos explained the redevelopment will be particularly significant in supporting participation growth, including the club’s expanding girls’ program.

“Previously, we only had two change rooms, which made it difficult as our girls’ program continued to grow,” he said. “Now players can feel comfortable using proper facilities with access to showers and dedicated spaces, which is something we simply didn’t have before.”

Image Credit: One-Nil Media

Beyond player development, the pavilion is also expected to strengthen the club’s role as a community hub. The addition of indoor social spaces will allow families to engage more closely with the club environment, particularly during Melbourne’s winter months.

“Parents can now sit inside and watch games, and we can finally host club events, kids’ parties, and social gatherings,” Tyrikos said. “Before, we just didn’t have the capacity to bring people together like that.”

A new era at Quarries Park

Tyrikos also acknowledged the broader infrastructure improvements delivered alongside the pavilion redevelopment, including new lighting towers and an upgraded playing surface, highlighting the importance of council support in driving the project forward.

Clifton Hill FC is hopeful the new pavilion will be operational in time for its anticipated first home fixture scheduled for mid-May, marking the beginning of a new era for the community-focused club.

Image Credit: One-Nil Media

Mastering Influence: FVBL’s Networking Event Set to Empower Football Leaders

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Image Credit: FV Business League Launch

Football Victoria (FV) Business League powered by Sharp EIT Solutions opens its 2026 calendar with an event that addresses a core driver of success in sport and business: “The Power of Persuasion & Influence.” FV convenes a distinguished panel of leaders for an evening dedicated to real-world leadership, advanced negotiation tactics, and practical perspectives directly informed by top-level experience.

The Speakers

David Stevenson, CEO of the National Basketball League and “The Dealmaker,” brings more than twenty-five years of executive leadership to the discussion. His track record includes transformative commercial and operational roles at Nike, where he served as Vice President across multiple global business units, and at the AFL, where he led industry-defining initiatives such as Gather Round and AFL Finals. As CEO of the Western Bulldogs, Stevenson oversaw a landmark premiership year and drove record membership and revenue growth. Most recently, he has positioned the NBL as the fastest growing sports league in Australia, securing major broadcast partnerships and expanding fan engagement across the region.

Belinda Neil, “The Behavioural Expert,” offers unparalleled expertise in communication and crisis management. With eighteen years serving in the NSW Police, including roles as Hostage Negotiator, Undercover Operative, and Homicide Detective, she has cultivated advanced skills in behavioural analysis, conflict resolution and team leadership under pressure. Her post-policing career as an acclaimed author and sought-after corporate trainer further extends her impact, equipping organisations to manage critical negotiations and complex stakeholder interactions.

 

The panel will soon add “The Communicator,” a leader renowned in elite sports coaching, with an announcement forthcoming from Football Victoria.

FV Business League continues to provide a platform for senior decision-makers and professionals to access actionable strategies and genuine insight from proven leaders. Attendees will benefit from practical knowledge to elevate negotiation, leadership, and organisational influence across all commercial and sporting domains. Tickets are out now for April 24th at The Edge, Melbourne CBD.

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