Auckland Football Club joins forces with Barfoot & Thompson

Auckland’s largest real estate firm, Barfoot & Thompson, has collaborated with Auckland Football Club to deliver an exciting season of football entertainment for the people of Auckland.

Barfoot & Thompson live by the motto, ‘if our name is on it, our heart is in it,’ and this partnership is no exception for the real estate giant.

As the official and exclusive real estate partner of Auckland FC, Barfoot & Thompson’s logo will be prominently displayed on the players’ shorts as part of their kit.

Established in 1923, Barfoot & Thompson has been a privately owned family business for over a century. With over 80 branches and more than 1,800 salespeople, the company serves Auckland, Northland, the Bay of Plenty, and the Waikato.

Barfoot & Thompson Managing Director, Peter Thompson, shares that he has been looking for the perfect sports opportunity to welcome a new generation of passionate and energetic fans.

“We are always looking for the right opportunities for our brand, and we believe football is the future with the fastest growing audience in New Zealand of any sport,” he said via press release.

“It’s exciting for Auckland to have its own football club, it brings a tremendous vigour and energy to the region and we can’t wait for the season to officially start on Saturday 19 October.

“We love being a part of what makes Auckland a great place to live. We are also focussed on breaking new ground in real estate and our partnership with AFC provides a unique opportunity to reach a younger demographic.”

Auckland FC CEO, Nick Becker, mentioned how the club and the real estate company values aligned together.

“Barfoot & Thompson were a natural fit for us with their entrenched support of all things Auckland. They understand our desire to succeed and to bring another level of entertainment to our audience. We have a similar outlook of creating another reason to be proud to be an Aucklander,” he said via press release.

Partnerships play a vital role in Auckland FC’s success, helping to create pathways for boys and girls to access top coaching and playing opportunities, while also representing their city and country. Securing the right partner is essential to achieving this success.

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Football Australia Expands Mental Skills Program for Match Officials Amid Sustained Focus on Referee Retention

Football Australia has confirmed a second national webinar for match officials, led by sports psychologist Dr Liam Slack, extending a referee development series introduced after strong engagement with an initial session on managing match-day pressure.

The upcoming session, themed “parking with purpose,” will focus on decision-making strategies designed to help referees process on-field calls and reset attention quickly across a match that can present hundreds of individual decisions. Dr Slack, who also consults with The Football Association and the AFC Referee Academy and previously spent over a decade as a performance psychologist with the Professional Game Match Officials Limited in England, brings substantial elite-level experience to a program open to officials at every level, from grassroots to professional.

The theme builds on work Dr Slack has already delivered within Australian officiating. He recently led a session with Football Australia’s National Referee Academy on the same concept, framing the ability to consciously park a decision and refocus on the next phase of play as a trainable skill rather than an innate trait, one that separates officials who reset quickly under pressure from those who don’t. He has also addressed more than 100 Football Australia elite match officials and staff on developing a stronger match-day mentality, an indication of how embedded this psychological framework has become across the officiating pathway rather than remaining a one-off intervention.

The expansion of the webinar series reflects a broader shift in how football administrators are approaching referee attrition. Rather than treating retention purely as a recruitment or pay problem, the program signals an institutional acknowledgment that the psychological demands of officiating, particularly the compounding pressure of split-second decisions under public scrutiny, are a material factor in whether officials remain in the game.

It rests alongside other measures adopted across Australian football in recent years, including visible identification programs for junior referees and structural reviews of referee departments at state federation level, all aimed at the same underlying issue: a shrinking pool of match officials relative to demand.

Football Australia has not detailed metrics for assessing the program’s impact on referee numbers, though the recurring engagement of an internationally credentialed specialist across multiple tiers of the officiating pathway suggests sustained institutional investment in the approach.

Football Victoria elevates fan enjoyment with Streets partnership

Football Victoria (FV) revealed last week a new partnership with ice cream giants, Streets. The brand will become an exclusive ice cream partner for the next three years.

 

An iconic brand for joyful experiences

As a well-known and popular ice cream brand with people all around the nation, Streets will now look to support the fan experience in Victoria through its products.

It reflects FV’s commitment to delivering a family-friendly and memorable experience for spectators. Both on and off the pitch, the organisation is striving to elevate the experience for fans and families alike.

“Football Victoria is always looking for ways to elevate the experience at The Home of The Matildas, and this partnership does exactly that,” explained FV Executive Manager of Commercial and Facilities, Chris Speldewinde.

“It’s a fantastic fit for our community and we’re looking forward to what the next three years will bring.”

Furthermore, Senior Brand Manager at Streets, Ryan Katz, emphasised the brand’s role in community sport and in creating memories beyond the action on the pitch.

“Streets is proud to join Football Victoria as its exclusive ice cream partner,” Katz said.

“There’s nothing better than enjoying a great game with a classic ice cream in-hand, and we’re excited to be part of those moments across the state.”

 

Understanding community football

Community football is all about these moments. Sunny days, the family together, and a sweet treat in-hand while supporting a local team alongside friends and neighbours.

This is why a partnership between FV and Streets is particularly important.

Not for its commercial value, but for what it tells us about both parties’ understanding of what matters to fans. From young fans to experienced matchday-goers, everyone wants to find enjoyment while watching the game.

And while the 90 minutes of action is the focus, the experience of a local matchday is truly defined by interactions with fellow supporters and smaller – but no less significant – moments of happiness during the day.

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