Football West secures $1m to boost female football in regional WA

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Image credit: Perth Glory website

Female football in regional Western Australia is set to receive a significant boost nearly $1 million investment from the Federal Government.

Football West has secured $997,339 through the Federal Government’s Play Our Way program, aimed at breaking down barriers for women and girls in sports and physical activities.

The Australian Government is providing $200 million for the Play Our Way program and this set of funding is the first of many for state football federations.

The program will run over 3 years from 2024–25 to 2026–27 with the money spread out to help provide safe, inclusive, quality and sustainable facilities, equipment and initiatives as well as help women and girls to remain involved in sport and physical activity for life.

The grant will fund Football West’s Our Game WA initiative, which focuses on two main components:

Leading Our Game: A new coaching course exclusively for women.

Growing Our Game: A series of initiatives designed to create a more inclusive and supportive environment for women and girls in football.

Football West Manager – Female Football & Advocacy Tash Rigby expressed her excitement at the positive news for women’s players in WA.

“This is incredible news and we can do so much good for female football with this kind of investment,” she said via press release.

“Interest in female football right across the state is at an all-time high. We want to make it as easy as possible for women and girls to participate in our game and fulfil their potential, be it as players, coaches, match officials, and in any other capacity.

“It is extra special that the money will be invested in regional WA. Regional football is close to my heart –  I am from Margaret River and know the passion around the state for football.”

Football West CEO Jamie Harnwell extended on Rigby’s points by discussing the importance of this deal for regional women’s football.

“We are delighted to have been successful in our application and thank the Australian Government for supporting our proposal,” Harnwell said via press release.

“Our commitment to female football over the past decade is well documented and this grant will enable us to give more girls and women the opportunity to develop a love for the game.

“Regional football caters for around a quarter of our registrations and so it is great to invest funding of this kind across the State.

“We are currently hosting the 2024 Country Week carnival at Kingsway Reserve, which is our biggest celebration of regional football, so the timing of this announcement could not be better.”

This is fantastic news especially for regional football in general which is often neglected but remains one of the key factors in WA’s strong participation numbers in 2024.

Football West is creating a space that can help girls and women play in a safe, inclusive environment in an extremely inspiring time for women’s football in Australia.

More information on the Play Our Way Grant Opportunity can be found here.

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Inter Miami CF Welcomes Más+ by Messi as Hydration Partner

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Image credit: Shutterstock.com/YES Market Media

Inter Miami CF names Más+ by Messi as its Official Hydration Partner in a new partnership, the alliance ensures hydration for all players, from the Academy to the First Team, while introducing Más+ by Messi to fans at Chase Stadium.

This partnership adds to Lionel Messi’s growing commercial ventures as Inter Miami’s captain and football legend. Founded by Messi, Más+ by Messi provides balanced hydration with electrolytes, vitamins, and minerals, serving both elite athletes and everyday consumers.

Lionel Messi and Inter Miami CF’s leadership underscored the partnership’s significance, emphasising its advantages for both players and fans. Messi shared his enthusiasm for the collaboration.

“It’s a huge honour and joy that Más+ by Messi is becoming a partner of Inter Miami. When working on this drink, we aimed to provide hydration not only for elite athletes but also for amateurs and anyone looking to stay properly hydrated in their daily lives, while also benefiting from electrolytes and vitamins,” he said via press release.

Más+ by Messi’s Executive Vice President, Rishi Daing highlighted the vital role of hydration for everyone.

“Players for Inter Miami understand how important hydration is to achieving their goals. Now everyone can benefit from the same hydration, whether they’re on the field, in the stands, or in everyday life. We’re proud to partner with Inter Miami to share the importance of everyday hydration,” he said via press release.

Más+ by Messi will be seamlessly integrated into Inter Miami’s matchday experience and training facilities:

  • On-Field Presence: Branded coolers and towels will be used during training and matches.
  • Academy Support: The brand will aid youth development, reflecting Messi’s dedication to nurturing young talent.
  • Matchday Access: Fans at Chase Stadium can enjoy all Más+ by Messi flavours, including the city-inspired “Miami Punch.”
  • Retail Expansion: Available at Publix, Inter Miami’s Official Grocery Partner.
  • Stadium Branding: Visible throughout Chase Stadium, including press conferences and fan engagement areas.

This partnership extends beyond standard sponsorship, with Más+ by Messi actively engaging Inter Miami fans through activations and promotions at Chase Stadium. The brand’s presence in the Fan Zone and Northwest Club will further enhance the fan experience.

As Inter Miami CF expands its commercial ventures, this collaboration blends sports performance, business strategy, and the growing impact of Lionel Messi’s personal brand.

Melbourne Victory’s brand-new infrastructure strategy

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Melbourne Victory & SEDA
Image Credit: Melbourne Victory website

A-League giant Melbourne Victory has revealed a brand-new extensive infrastructure strategy to foster and support tomorrow’s footballing stars.

The strategic infrastructure plan set out by Victory will aim to develop youth and women’s football programs by providing improved access to world class footballing facilities and player pathways across Victoria.

To achieve this, Melbourne Victory has opted for a campus model to enable players access to connected and consistent facilities across the North, East, South and West of Melbourne, all within an hour’s journey of Victory’s club administrative centre and the A-League Men’s training facilities at Gosch’s Paddock.

The club also intends to build another campus within the Melbourne city centre, with the first campus location to be announced by the club soon, as it continues to review and assess possible sites across the city.

Melbourne Victory Chairman, John Dovaston, explained why the club had chosen the campus model.

“The announcement of this project, and the direction taken, is aimed at ensuring we are best placed to attract and retain football talent across the State,” he said in a press release.

“Our innovative approach will allow us to have a number of campuses with not only an elite focus, but also, an eye on building our community to ensure that all Victorians have an opportunity to participate and engage in our game.”

Melbourne Victory Managing Director, Caroline Carnegie, outlined why the new infrastructure strategy was so important to the club.

“It is well understood that sport and football can influence social cohesion, and it’s our responsibility as a Club to establish infrastructure and programs that can positively impact members of the community, regardless of gender, background or location, whether that be through training the next generation of football stars, or using football as a vehicle to lead, unite, connect and inspire the community more broadly,” she said via press release.

“By enabling Victory to connect with communities across the North, South, East, and West of AAMI Park, our spiritual home, we can truly grow the Victory family and set new standards for elite facilities in our Pathway and community programs.”

The infrastructure project is an important move for the club, allowing it to grow, improve and future-proof its current suite of footballing programs. Currently, Victory operates nine elite and 23 pathway programs, providing services to over 16,000 participants across Victoria. Through the campus model, the club hopes it will be able to more efficiently develop the new generation of A-League and national team players.

“The priority is to provide not just an entry point for individuals to engage and participate in football, but to keep them engaged and provide a holistic journey to grow the Victory family across the State,” Carnegie continued.

“We are excited about the opportunities that the project can provide and the potential for growth for our Club and for football in the future.”

Melbourne Victory will continue to issue updates as it sets on the 5-year-plus journey to complete the entire project. For more information on the club’s major infrastructure strategy, access the plan HERE.

 

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