FC Bayern and Allianz are continuing their long-term partnership for at least the next decade, having agreed to a deal that lasts until 2033.
The Munich-based insurance company is well known to football fans, as a staple of Bayern’s sponsors since 2000, with them regarded for their naming rights for Allianz Arena and presence on the women’s team shirt.
Not only has Allianz sponsored FC Bayern’s home venue since 2005, but they are positively influencing the promotion of young footballers and the backing of the women’s program where they are offering an individual and free financial coaching course.
Oliver Kahn, FC Bayern CEO, said via press release:
“FC Bayern places great value on reliable, continual partnerships. We’re therefore very happy to continue our cooperation with Allianz. We can look back on a joint success story of over 20 years, to which we want to add more chapters with new and innovative ideas.”
Andreas Jung, FC Bayern board member for marketing, added via press release:
“Allianz is a Munich company that operates globally, and that people around the world associate with the FC Bayern stadium. In the future we will press ahead with the expansion of the partnership with our women’s team and implement projects in youth development, among other things.”
Christian Deuringer, Head of Global Brand & Marketing at Allianz SE, said as per statement:
“FC Bayern and Allianz have enjoyed a successful and trustful partnership for over 20 years, which has grown from the naming of the Allianz Arena to the men’s, women’s and youth teams and increasingly into the digital and social media spheres. Thanks to FC Bayern’s huge reach and inspiring content, we reach many millions of fans around the world.”
As a Bundesliga powerhouse, FC Bayern can attribute their long-running success to a partnership such as this with Allianz, which is only set to become even better.
