BeIN Sports continue as Serie A broadcast partners

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Round 1 of Italy’s Serie A kicked off with beIN Sports Australia showcasing the opening round, and will continue to do so for the rest of the 2021/22 season and beyond.

A last-minute agreement on the eve of the campaign saw matches broadcast as per normal last weekend. An extension to the media rights agreement will ensure that beIN Sports remain as the exclusive home of Italian football in Australia until 2024.

Established in 2012, beIN Sports is a global network of sports channels owned and operated by the Qatari media group beIN.

Serie A fans will relish the opportunity to watch one of the most successful and most-watched leagues in the world live and exclusively on beIN Sports. In addition, the return of greater crowds in stadiums across Italy will make for an even greater viewing experience for Australian-based fans.

The deal will see the likes of European giants Juventus, Roma, Lazio, Internazionale, AC Milan, Napoli and recent high-flyers Atalanta battling it out each week to reach the summit of Italian football.

Serie A has attracted some of the world’s top talent over the past seasons, with marquee signings like Cristiano Ronaldo, Paulo Dybala, Ciro Immobile, Romelu Lukaku and Alexis Sanchez all on display in recent seasons.

The continuation of Serie A’s agreement reaffirms beIN Sports as the home of the top four European leagues in Australia.

beIN SPORTS’ football rights portfolio in Australia includes LaLiga, Bundesliga, Ligue 1, EFL, SPFL, and the Carabao Cup – alongside international tennis and rugby tournaments.

beIN SPORTS is available in Australia via the Kayo, Foxtel, Fetch and beIN SPORTS CONNECT platforms.

Mike Kerr, Managing Director of beIN Asia-Pacific, was delighted to have secured Serie A for a further three seasons from 2021/22.

“With the extension of Serie A’s rights in Australia, we are proud to be the trusted broadcast partner for Italy’s top flight across the Asia-Pacific region. Serie A complements our incredible portfolio of European football in one of our most valuable markets, Australia,” he said.

“We are pleased that fans can continue watching the best Italian clubs and talent on beIN SPORTS. As the leading pan-regional sports broadcaster in the region, we aim to work alongside our affiliate partners to grow audiences and provide a compelling sports experience across all screens.”

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Football West and Persebaya Surabaya FC sign three-year MoU

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Image credit: Football West

Football West and Persebaya Surabaya FC have formalised their partnership by signing a three-year Memorandum of Understanding (MoU), marking a significant step in their collaboration.

The agreement was signed by Football West CEO Jamie Harnwell and Persebaya Surabaya CEO Azrul Ananda in the presence of Western Australia’s Minister for Sport and Recreation, David Templeman.

This MoU sets the foundation for a talent development and exchange program between Football West, the governing body of football in Western Australia, and Persebaya Surabaya FC, one of Indonesia’s top-tier football clubs.

As part of the agreement, plans are already in motion for Persebaya’s senior team to visit Western Australia next year. The club, currently leading Liga 1, Indonesia’s top football league, will participate in various football-related activities.

Football West’s relationship with Persebaya Surabaya dates back to 2018 when the Indonesian club’s youth team visited Perth for a three-match tour. The following year, Football West reciprocated by sending an Under 19 State team to Surabaya, where the visit was also a success.

Football West CEO Jamie Harnwell spoke in length on the importance of this partnership and their connection to Indonesia.

“Football West is delighted to renew our relationship with Persebaya Surabaya and we look forward to creating sporting and cultural opportunities through our shared love of football,” he said in a press release.

“Indonesia is a natural sporting partner for WA. Football is the No1 sport in Indonesia and we know from when we took our team to Surabaya in 2019 that they love Australian football.

“It has been a pleasure to host Azrul and his team this week, showing them several venues including the Sam Kerr Football Centre. We have had strong discussions about what we can achieve and it is very exciting.

“Football West’s Asian Engagement Strategy is a pillar of our Strategic Plan and this Memorandum of Understanding shows how committed we are in this area. We would like to thank Minister Templeman and the Department of Local Government, Sport and Cultural Industries for their ongoing support for Football West in developing these relations,” he concluded.

Azrul Ananda, President of Persebaya Surabaya shared the same sentiment  about the extension of the partnership.

“We are happy to finally be able to continue our collaboration with Football West,” he said in a press release.

“During several days in Perth, the Persebaya management team has received much information regarding a visit from the Persebaya senior team in July 2025 for mini training camps and other cultural activities.

“Thank you to Jamie Harnwell and friends at Football West, Western Australia Sport and Recreation Minister Mr David Templeman, and Consulate General of Indonesia Mrs Listiana Operananta for their big support.

“We believe that the agreement between Persebaya and Football West over the next three years will strengthen people-to-people relationships between the people of East Java and Western Australia.”

This MoU signifies a deepening relationship between football organisations in Western Australia and Indonesia.

It creates an official platform for talent sharing and the development of players, coaches, and officials through exchange programs.

By facilitating visits and collaborative activities, the partnership also promotes cultural understanding between the two regions.

This deal is very important for Western Australian football and its attempt to expand their Asian representation.

Bank of America confirmed as Official Partner of Club World Cup

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Image credit: Shutterstock.com / Frame Craft 8

FIFA has confirmed Bank of America as the newest Official Partner of the FIFA Club World Cup 2025. The agreement builds off of a deal from earlier this year, when Bank of America was confirmed as the Official Bank Sponsor of the FIFA World Cup 2026.

The declaration of partnership was made ahead of the official draw for the Club World Cup in Miami later this week.

The Club World Cup will welcome 32 of the best clubs from every confederation to the United States for the most expansive club tournament in history.

Club World Cup matches will be hosted across 11 American stadiums, allowing for Bank of America and FIFA to create positive influential economic and social impact to local communities.

FIFA President Gianni Infantino professed excitement for the upcoming collaboration.

“We are thrilled to have Bank of America on board for the inaugural 32-team FIFA Club World Cup,” he said via press release.

“In recent months we’ve enjoyed detailed discussions with Bank of America’s leadership about FIFA’s mission both on and off the pitch, so we’re delighted that they’ve joined us on our journey to redefine global club football in addition to working side-by-side with us for FIFA World Cup 2026.

“As a global organisation with operations around the world and in every tournament host city, Bank of America is a perfect partner for this ground-breaking tournament.”

Bank of America’s Chair and CEO, Brian Moynihan, detailed the successful outcomes of the partnership. 

“This partnership with FIFA, for both World Cup 2026 and now Club World Cup 2025, sharpens our focus on deepening client relationships through the most iconic sporting events in the world, and generating lasting economic impact, globally and locally,” he said in a press release.

The FIFA Club World Cup 2025 will kick off on in Miami June 15, and run until July 13, 2025, in New York New Jersey.

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