Round 1 of Italy’s Serie A kicked off with beIN Sports Australia showcasing the opening round, and will continue to do so for the rest of the 2021/22 season and beyond.
A last-minute agreement on the eve of the campaign saw matches broadcast as per normal last weekend. An extension to the media rights agreement will ensure that beIN Sports remain as the exclusive home of Italian football in Australia until 2024.
Established in 2012, beIN Sports is a global network of sports channels owned and operated by the Qatari media group beIN.
Serie A fans will relish the opportunity to watch one of the most successful and most-watched leagues in the world live and exclusively on beIN Sports. In addition, the return of greater crowds in stadiums across Italy will make for an even greater viewing experience for Australian-based fans.
The deal will see the likes of European giants Juventus, Roma, Lazio, Internazionale, AC Milan, Napoli and recent high-flyers Atalanta battling it out each week to reach the summit of Italian football.
Serie A has attracted some of the world’s top talent over the past seasons, with marquee signings like Cristiano Ronaldo, Paulo Dybala, Ciro Immobile, Romelu Lukaku and Alexis Sanchez all on display in recent seasons.
The continuation of Serie A’s agreement reaffirms beIN Sports as the home of the top four European leagues in Australia.
beIN SPORTS’ football rights portfolio in Australia includes LaLiga, Bundesliga, Ligue 1, EFL, SPFL, and the Carabao Cup – alongside international tennis and rugby tournaments.
beIN SPORTS is available in Australia via the Kayo, Foxtel, Fetch and beIN SPORTS CONNECT platforms.
Mike Kerr, Managing Director of beIN Asia-Pacific, was delighted to have secured Serie A for a further three seasons from 2021/22.
“With the extension of Serie A’s rights in Australia, we are proud to be the trusted broadcast partner for Italy’s top flight across the Asia-Pacific region. Serie A complements our incredible portfolio of European football in one of our most valuable markets, Australia,” he said.
“We are pleased that fans can continue watching the best Italian clubs and talent on beIN SPORTS. As the leading pan-regional sports broadcaster in the region, we aim to work alongside our affiliate partners to grow audiences and provide a compelling sports experience across all screens.”