Central Coast Mariners and O’Neills sign multi-year deal

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Image credit: Central Coast Mariners

Sportswear brand O’Neills has signed a multi-year deal to become the Official Merchandise and Kit Supplier for Central Coast Mariners FC.

Known for their innovative sportswear design and fast delivery, O’Neills will supply the Central Coast Mariners Men’s and Women’s teams with playing kits, training gear, and off-field apparel for the 2025–26 A-League season. Supporters can also look forward to fresh and exciting merchandise collections.

History of O’Neills 

Established in 1918 by Charles O’Neills, the Dublin-based company has grown into Ireland’s leading sportswear manufacturer, now providing teamwear to more than 15,000 clubs globally across various sports.

O’Neills made their official entry into the Australian market in 2015 and now operate offices in Sydney and Adelaide. They’re well known among Australian sports fans through their collaborations with major NRL teams such as Penrith Panthers and Melbourne Storm. Their reach also extends to clients in AFL, as well as teams in Super Rugby (ACT Brumbies), field hockey, Gaelic football, and hurling.

Joining forces with the Mariners marks O’Neills’ debut in A-League football, though the brand is no stranger to the sport, supplying kits to several British clubs, including English Championship side Bristol City.

O’Neills Australasian Sales Manager, James Muir, was full of praise for the newly formed relationship between O’Neills and the Central Coast Mariners mentioning how it reflects a shared commitment to innovation, community values, and sporting excellence.

“O’Neills prides itself on innovation, and we wanted to align ourselves with a similarly progressive and community-minded organisation in the Central Coast Mariners,” he said via press release.

“We understand how vital connection is – both to local identity and to broader sporting culture – and we know that Mariners members and supporters represent their community with unmatched pride and passion.

“We’re thrilled to make our A-League debut in partnership with one of the competition’s leading clubs and look forward to supporting their continued success both on and off the field in 2025 and beyond.”

Mariners CEO, Greg Brownlow, was equally positive about the new alliance, mentioning the rich heritage of O’Neills and their innovative approach.

“We’re thrilled to welcome O’Neills as the official merchandise and kit partner of the Central Coast Mariners,” he said via club statement.

“Their rich heritage, commitment to quality and innovative approach aligns perfectly with our club’s values. Together, we look forward to delivering high quality gear for our players, members and the wider Mariners community.”

The club will reveal the kits for next season in the near future.

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More than 220 coaches attend Football South Australia’s second NOVA Youth Club Championship workshop

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Image Credit: FQ

Football South Australia drew more than 220 coaches to its second NOVA Youth Club Championship Coaches Workshop in late May, underlining the scale of engagement clubs are generating through the state’s restructured youth competition framework.

The online session was facilitated by Football SA Technical Director Michael Cooper, who also serves as Junior Matildas Head Coach. Cooper shared observations from the AFC U17 Women’s Asian Cup and Australia’s qualification for the FIFA U17 Women’s World Cup, giving club-level coaches a window into the demands and standards of elite international football.

The presenter line-up extended that international lens further. Lachlan Tosh and Cristiano Dos Santos spoke to their experiences in national tournament environments, while legendary Australian coach Tom Sermanni addressed the fundamentals of youth coaching. Colin Sanctuary from the University of Newcastle examined coaching language and its direct influence on player learning.

Themes running across the session included the primacy of long-term player development over short-term results, with presenters consistently emphasising technique, ball mastery, individual improvement, and decision-making under pressure. Coaches were encouraged to expose players to varied styles of play, facilitate practice outside organised training, and help young players retain possession longer in match conditions.

Post-session feedback pointed to strong practical value, with coaches singling out clear communication, relationship-building, and age-appropriate feedback as key takeaways.

The workshop series sits within the broader transition from the Youth Premier League to the Club Championship model, which ties coaching participation to championship points for clubs and CPD credits toward individual coaching diplomas. Six workshops are scheduled across the season, with four still to come.

1200 players to descend on Geelong for Football Victoria Country Championships as Regional Football Enters New Era

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Image Credit: Football Victoria

More than 1,200 junior footballers from across regional Victoria will converge on Geelong this weekend for the 2026 Football Victoria Country Championships, with players representing eight regions competing across the King’s Birthday long weekend at Stead Park and Myers Reserve.

The tournament, which has been running since 1978 and has grown into one of the largest junior football events in the country, takes on additional significance this year. It marks the first Country Championships since Football Victoria announced a restructured regional football model in December 2025, making this edition an early measure of how that new framework translates into competitive outcomes at the representative level.

Sixty-seven teams will compete across Under-11 to Under-16 age groups for both boys and girls, with finals day scheduled for Monday. All fixtures and results will be available through the DRIBL app.

More than silverware

FV Regional Development Manager Lauren Stevens said the tournament represented something beyond the competitive results it produces.

“The Country Championships are an exciting opportunity for players from across regional Victoria to come together, represent their region and create lasting memories both on and off the pitch,” Stevens said. “This tournament has a rich history and continues to play an important role in bringing regional football communities together while providing players with the chance to experience a high-level representative environment and talent identification opportunity.”

That dual function is central to what makes the Country Championships structurally significant. For many players travelling to Geelong this weekend, a regional representative tournament is the highest level of football they have experienced. For some, it will be the environment in which they first come to the attention of Football Victoria’s technical staff and pathway programs.

The talent identification dimension carries particular weight at a moment when Football Victoria’s participation numbers are at record levels and the pipeline from community football to elite competition has never been more closely scrutinised. The 2025 Annual Report documented a 14 percent overall participation increase, with junior football among the fastest-growing segments. Tournaments like the Country Championships are where that growth begins to translate into representative opportunity for players who live outside metropolitan Melbourne.

Regional football in transition

The timing of this year’s Championships against the backdrop of Football Victoria’s regional restructure adds a layer of context that will be watched closely by administrators and clubs. The December 2025 announcement of the new regional model represented the most significant structural change to regional football governance in the state in some years, and the process of transitioning Life Members from regional associations into the Football Victoria honour roll at last month’s AGM reflected the scale of that change.

How the eight regions perform this weekend will offer an early indication of whether the restructured model is serving regional communities effectively.

The Corrie Koppen Fair Play Award, introduced last year to celebrate the life and legacy of the late Cornelius Koppen, adds a dimension to the competition that sits alongside the on-field results. The award is given to the region judged to have played and conducted itself in the spirit of the game, a recognition that how communities behave at a junior tournament is as meaningful as what they win.

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