Central Coast Mariners and O’Neills sign multi-year deal

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Image credit: Central Coast Mariners

Sportswear brand O’Neills has signed a multi-year deal to become the Official Merchandise and Kit Supplier for Central Coast Mariners FC.

Known for their innovative sportswear design and fast delivery, O’Neills will supply the Central Coast Mariners Men’s and Women’s teams with playing kits, training gear, and off-field apparel for the 2025–26 A-League season. Supporters can also look forward to fresh and exciting merchandise collections.

History of O’Neills 

Established in 1918 by Charles O’Neills, the Dublin-based company has grown into Ireland’s leading sportswear manufacturer, now providing teamwear to more than 15,000 clubs globally across various sports.

O’Neills made their official entry into the Australian market in 2015 and now operate offices in Sydney and Adelaide. They’re well known among Australian sports fans through their collaborations with major NRL teams such as Penrith Panthers and Melbourne Storm. Their reach also extends to clients in AFL, as well as teams in Super Rugby (ACT Brumbies), field hockey, Gaelic football, and hurling.

Joining forces with the Mariners marks O’Neills’ debut in A-League football, though the brand is no stranger to the sport, supplying kits to several British clubs, including English Championship side Bristol City.

O’Neills Australasian Sales Manager, James Muir, was full of praise for the newly formed relationship between O’Neills and the Central Coast Mariners mentioning how it reflects a shared commitment to innovation, community values, and sporting excellence.

“O’Neills prides itself on innovation, and we wanted to align ourselves with a similarly progressive and community-minded organisation in the Central Coast Mariners,” he said via press release.

“We understand how vital connection is – both to local identity and to broader sporting culture – and we know that Mariners members and supporters represent their community with unmatched pride and passion.

“We’re thrilled to make our A-League debut in partnership with one of the competition’s leading clubs and look forward to supporting their continued success both on and off the field in 2025 and beyond.”

Mariners CEO, Greg Brownlow, was equally positive about the new alliance, mentioning the rich heritage of O’Neills and their innovative approach.

“We’re thrilled to welcome O’Neills as the official merchandise and kit partner of the Central Coast Mariners,” he said via club statement.

“Their rich heritage, commitment to quality and innovative approach aligns perfectly with our club’s values. Together, we look forward to delivering high quality gear for our players, members and the wider Mariners community.”

The club will reveal the kits for next season in the near future.

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Adelaide United renews StudyAdelaide partnership for Asian campaign

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Image Credit: AFC

Adelaide United has brought back a familiar commercial partner for its return to continental competition, with StudyAdelaide signing on as front-of-shirt sponsor for the club’s 2026/27 AFC Champions League Two campaign.

The partnership reconnects two South Australian organisations after StudyAdelaide previously featured on Adelaide United’s shirt during their 2010 AFC Champions League campaign.

Adelaide commenced their six-match group-stage campaign on Thursday at Hindmarsh, defeating Hong Kong’s Tai Po 3-0.

For StudyAdelaide, the value of the partnership extends beyond traditional football sponsorship. The organisation, a partnership between the South Australian Government and more than 50 education institutions, is using Adelaide United’s Asian competition to promote South Australia as an international study destination.

The club’s continental schedule provides exposure in several key Asian markets, with Adelaide travelling to face BG Pathum United in Thailand and Lion City Sailors in Singapore during the group stage.

StudyAdelaide chief executive Jane Johnston said the partnership would provide a great opportunity to connect with young people across Asia.

“Having StudyAdelaide featured throughout this international competition is a unique platform to connect with young people across Asia and highlight the many reasons South Australia is their best option to study, live and build a career,” Johnston said.

The deal illustrates how football’s international competitions can provide commercial value beyond traditional brand exposure, particularly for organisations looking to promote to a specific or new region.

The Reds’ ACL Two campaign continues against BG Pathum United in Thailand on October 15.

Arncliffe Aurora’s Riverine Park investment creates a platform for growth

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Image Credits: Arncliffe Aurora

Arncliffe Aurora Football Club has started a new chapter with the launch of Riverine Park, creating a larger platform for football, community engagement and long-term growth in Sydney’s St George region. More than 2,500 people attended the community opening on 8 August, marking the club’s first matches at its new home and showcasing a significant upgrade in its operating capacity.

Riverine Park provides two full-size natural turf football fields, modern player and community amenities, and a new clubhouse. The additional capacity responds to strong growth in Arncliffe Aurora’s football programs, particularly at junior level. The club has also highlighted a $2.5 million investment in facility upgrades. Together with its existing Arncliffe Park base, Riverine Park gives Aurora two homes and a stronger physical platform for its football operations.

More capacity allows the club to accommodate more teams, players and programs, while updated facilities can support stronger member retention and recruitment. They create more opportunities for coaching, development programs, events and community activities. The new site can also strengthen the club’s commercial proposition; a modern facility gives sponsors greater visibility and provides more opportunities to activate partnerships around football and community events. It can also help the club build relationships with schools, community organisations and football bodies. That matters as grassroots clubs increasingly operate as community hubs rather than simply sporting organisations.

Riverine Park also creates opportunities for the wider football ecosystem. Football St George has identified the facility as a platform to grow participation and provide opportunities for players of different ages, abilities and backgrounds. Bayside Council’s project includes upgraded change rooms, toilets, canteen facilities, lighting, seating and solar panels, adding further functionality to the precinct.

For Arncliffe Aurora, the investment is therefore about more than adding fields. It creates infrastructure that can support participation, player development, community programs and commercial activity over the long term. The challenge now shifts from construction to utilisation. The club must maximise the new capacity, maintain the assets and convert greater participation into a sustainable operating model to benefit the community long-term.

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