Central Coast Mariners at full strength with Bulk Nutrients

Central Coast Mariners and Bulk Nutrients

Central Coast Mariners are continuing a successful collaboration with Bulk Nutrients, in a two-year deal that has the Australian-owned company remain as the club’s official supplement provider.

The renewal ensures Mariners’ men’s and women’s teams have access to Bulk Nutrients’ products, assisting them in areas of development, performance, and recovery.

Bulk Nutrients are dedicated to promoting health and well-being for athletes at all levels, offering a wide-range of unique products.

Its existing relationship with the Central Coast Mariners has been fruitful, with the men’s team winning the 2022/23 A-League championship.

This success earned the club a spot in the AFC Cup, which saw the Mariners combine its current A-League campaign with six midweek games; including three trips to South-East Asia.

Their qualification to the next phase of the tournament magnifies the role that Bulk Nutrients is playing in the performance and recovery of the men’s side.

The deal is also significant to its women’s team, which after 14 years away, has returned to the national stage. Support from health and well-being companies like Bulk Nutrients are crucial to sustaining the club’s involvement in elite women’s football.

Mariners CEO Shaun Mielekamp is proud to be working with Bulk Nutrients, and believes their input is crucial to the club’s on-field fortunes.

“The Mariners take player health, recovery and performance incredibly seriously, so aligning with a team of experts who use world-class innovation to help our players perform their best, both on and off the field, is vital,” Mielekamp stated via press release.

“Last season, we demonstrated our full potential and achieved remarkable results by clinching the Isuzu UTE A-League championship, and we look forward to another exciting season ahead with the Bulk team to continue playing at our best.”

Bulk Nutrients Strategic Marketing Manager Nick Purdon echoed Mielekamp’s enthusiasm.

“We are very pleased to continue working with the Central Coast Mariners,” Purdon added via media release.

“The last 12 months has been an incredible journey for the club, and we are thrilled to continue our work in providing the most innovative and optimal products for players – promoting high performance, recovery and wellbeing.”

Mariners fans have been enjoying their team’s recent successes on the field, and through the renewal of the club’s deal with Bulk, they will have access to an online discount code for all Bulk Nutrients products.

Central Coast Mariners will be hoping that its continuing alliance with Bulk Nutrients will bring them further success at national and continental level.

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Thank You to Our Partners and Readers for an Outstanding 2025

The Soccerscene Team would like to thank all its partners and readers for the 2025 year and wishing you all a happy festive season and New Year.

Soccerscene has had the privilege of bringing its readers the biggest and latest news and stories in football.

Including changes in Football Australia and the global footballing market, the inaugural season of the Australian National Championship and the release of our new ‘Off The Pitch’ podcast, 2025 has been an exciting season.

Soccerscene would like to extend a big thank you to our major partners including the Professional Footballers Association (PFA), The Global Institute for Sport (GIS), Majestri, Football Pro Directory, TX Football, Football Coaches Australia (FCA) and Box2Box.

Also Faraday West, Oakleigh Cannons, PEGS Soccer Club, Old Ivanhoe Soccer Club, Husqvarna, and Shepparton Cup.

We value your immense support and involvement with us and are excited to continue working with our partners in the coming year.

A special thanks to all people in the industry that have worked with us and our loyal readers.

Big things will be coming in 2026 and the Soccerscene team is excited to get the ball rolling next year.

Our team wishes you all a happy festive period and a prosperous New Year.

Kind regards, The Soccerscene Team.

Liverpool FC Teams Up with SAS in Multi-Year AI Marketing Deal

Under a new multi-year deal, Liverpool FC has partnered with analytics and software company SAS as its Official AI Marketing Automation Partner, integrating advanced data and AI technology into the club’s marketing and fan engagement activities.

As part of the agreement, Liverpool will deploy SAS Customer Intelligence 360 and SAS Viya, leveraging the platforms to enable marketing automation, campaign orchestration and data-driven decision-making across large consumer environments.

The integration of SAS technology is designed to optimise campaign operations and efficiency, while supporting deeper audience segmentation and more personalised fan engagement.

Moving beyond a typical logo-led sponsorship, the Liverpool–SAS partnership is built around technology adoption, with SAS tools woven into Liverpool’s marketing processes to influence how campaigns are created, evaluated and improved.

Chief Commercial Officer, Ben Latty highlighted the role of SAS technology in enhancing efficiency and insight across the club.

“Our partnership with SAS represents an important step in how we continue to evolve our marketing approach. Integrating their technology will give our team access to powerful tools – including SAS Customer Intelligence 360 platform and SAS Viya – that will help streamline our work and support better decision-making,” he said via press release.

SAS Chief Marketing Officer, Jennifer Chase underscored how the partnership leverages data and AI to elevate the fan experience for one of football’s most passionate global audiences.

“Liverpool FC has one of the most passionate fan bases in the world, and we’re proud to help elevate that experience through the power of data and AI. With SAS technology, the club can turn massive volumes of data into meaningful, real-time insights that allow us to get the right message, to the right fan, at the right time – connecting fans from Anfield to anywhere in the world,” she said via press release.

Alongside commercial operations, the deal includes a STEM-focused education element delivered in collaboration with the LFC Foundation, reflecting a growing trend for technology partnerships to blend enterprise deployment with community impact.

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