Evertonians given the opportunity to make their mark on the club’s new waterfront home

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Everton Way
Image credit: Everton FC

Engraved stones that fans can purchase to cement their place at Everton Stadium are now on general sale. The granite stones will line ‘Everton Way,’ a prominent feature at the site of their new waterfront stadium, creating a one-of-a-kind paved promenade that commemorates Everton’s identity, history, and the best players that have represented the club.

The stones, which were swiftly scooped up by season ticket members and other supporter groups, can be customised to commemorate births, marriages, anniversaries, and loved ones, allowing supporters to be a part of the club’s famous 52,888-capacity home stadium for generations to come. The personalised stones start at just $122 and come in a range of sizes, patterns, and locations.

In addition to having a stone that runs the full length of the Stadium’s South Stand, supporters will be able to purchase an exact replica stone prior to installation. These replicas, presented in an Everton-branded display box, provide an additional memento as well as the option of a unique A4 presentation certificate of authentication.

In recent months, the project underway on Liverpool’s northern waterfront has begun to take real shape, with substantial foundations and roof installations being installed.

The new stadium represents an important milestone for Everton Football Club, solidifying their future and providing a platform for continued success on and off the pitch.

Moreover, in keeping with the club’s newly adopted commitment to sustainability, the stadium team has allocated significant resources to successfully address critical environmental concerns.

In terms of recycling, its contract partner Laing O’Rourke has set a lofty target of reusing 95% of all materials on-site, greatly reducing the need for off-site transportation.

In addition, the club is striving to cut carbon emissions by improving travel options for game-goers. As a first step, they have renovated the facilities at the nearby Sandhills train station. This undertaking was prompted by the results of a fan poll conducted in 2018, which revealed that approximately 60% of supporters expressed a preference for utilizing public transportation.

The $1.4 billion venue is set to officially open for the 2024–25 season, replacing Goodison Park, Everton’s home since 1892.

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Preston Lions FC Promote Sponsor Branding Space

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Image Credit: Preston Lions FC

Preston Lions Football Club have begun advertising available branding space for new, interested corporate sponsors during the Australian Championship season.

The club is encouraging companies to become new club sponsors by incentivising branding exposure when Australian Championship matches are played on Preston grounds, with three days until the season starts.

The exclusive opportunities being promoted include media wall TV exposure, Top of Pavillion signage, signage on the Hill Marquees, Pavillion Bar Naming Rights, and flag signage behind the goal.

Quoted in the post, the club stated SBS Sport has 1.6 million followers on their socials in addition to the 12.4 million registered users for SBS On Demand.

Besides branding on kits, corporate promotions for club members and fans, and other engagement, sponsor advertising shown on television provides free promotion of the business to a larger audience.

However, comparing the local and Victoria-wide businesses as well as the Hon. Nathan Lambert MP, the exact amount of publicity and further new and returning customers varies.

Furthermore, already existing sponsors who do not have their branding viable to the cameras will miss out on the coverage.

Preston Lions FC are also advertising for any interested sponsors to aid the club for the next season.

The club will be playing against NWS Spirit at Genis Steel Stadium on the 11th of October, in the first match of the Australian Championship.

SBS is the Home for the Australian Championship

Last month, Australian Championship and the Special Broadcasting Service announced their partnership to broadcast all Australian Championship season matches for two years, which brings free-to-air sports programs back on Australian television.

SBS Sport Director, Ken Shipp promoted SBS’ identity which aligns with football.

“As the spiritual home of football in Australia, SBS is the natural home for the Australian Championship, an aspirational competition that will create a pathway for many of Australia’s brightest young players from the sport’s grassroots to the highest-level competition in the land, the Isuzu UTE A-League Men’s competition,” he said via press release.

“SBS’s football offering now includes compelling competitions at every level and for every fan – including, of course, the FIFA World Cup 2026.”

The news of the Australian Championship and SBS deal has given anti-siphoning law voices another reason why sports should be available for all to watch.

In June this year, research published by Free TV Australia stated 67 per cent of Australians support protecting free-to-air sports broadcasting.

Free TV CEO, Bridget Fair stated the research showed most Australians are watching TV through the internet and will only increase as more people are ditching their aerials, as well as new homes aren’t built with them anymore.

“New anti-siphoning laws must be updated to reflect this reality otherwise millions will be forced to buy expensive streaming subscriptions during a cost of living crisis or miss out altogether on the great sporting events that bind our nation together,” she said via press release.

Anti-siphoning laws regulates media companies’ access to significant sporting events, including how much of a sport’s season must be shown on free-to-air channels.

Adelaide United and Flinders University Expand Agreement into Women’s Football

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Image credit: Flinders University

Adelaide United FC has confirmed that Flinders University will feature as the front of shirt sponsor for the Women’s team for the upcoming 2025/26 A-League season. 

This sponsorship enhances the bond between Adelaide United and Flinders University, who have been longstanding partners since 2019. 

Flinders University has been the front of shirt sponsor for the A-League Men’s team for the past six seasons, and the change to include the women represents the University’s commitment to supporting participation in women’s sport. 

The deal will also deliver benefits off the pitch, with Adelaide United and Flinders University also collaborating on curriculum development for school programs. 

Flinders University Senior Deputy Vice-Chancellor, Romy Lawson underlined the institution’s commitment to both education and football, noting the broader impact of the renewed sponsorship.

“Flinders University is proud to continue its partnership with Adelaide United to champion strong role models and expand opportunities for our students through practical experience,” she said via press release.

“We see real value in deepening our collaboration with a local club that reflects Flinders’ values and commitment to advocating for more women and girls participating in both sport and education.

“Women’s sport has made significant strides, and we are contributing to its success through student placements with the club across various professions, as well as school programs.” 

Adelaide United Chief Executive Officer, Nathan Kosmina welcomed the extension of the strategic alliance, emphasising both its longevity and significance.

“Flinders University has been an outstanding partner of Adelaide United for many years and their continued commitment to our club is something we greatly value,” he said via press release.

“To have a strong, local South Australian brand like Flinders transition onto the A-League Women’s front of shirt highlights their investment in women’s football and in the growth of our game at all levels. 

“We are proud to showcase their brand on our women’s team and thank them for their ongoing support of Adelaide United.”

The continued affiliation with Flinders University, alongside with the inclusion of the women’s team as a front of shirt sponsor shows the dedication both organisations to increase women’s participation in the game. 

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