Excitement builds as ‘biggest ever’ Shepparton Cup returns this weekend

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Image: Australian Football Skool

Victoria’s biggest junior football tournament kicks off this weekend, with thousands of players getting ready to lace up their boots for the Shepparton Cup.

This year’s edition of the tournament will see 312 teams participate in the competition, with matches to be played between Friday 25th October – Sunday 27th October.

Over 4000 boys and girls are expected to play across the 3-day event, with players ranging between the age groups of under 7s – under 18s.

“They are coming from all corners,” Australian Football Skool (AFS) Director Rolando Navas told Soccerscene, who’s organisation is in charge of running the Shepparton Cup.

“The majority (of players) are from Victoria, regional and metro, but we’ve also got teams from New South Wales, Queensland, Tasmania and New Zealand, which we are definitely excited about.”

The tournament was introduced in 2007 and has been in operation in most years since then, but due to the COVID pandemic and floods in recent times, the tournament returned last year after a 3-year hiatus.

Last year’s event had 221 teams register, with numbers dramatically increasing for this year’s version of the tournament.

“The biggest participation we had was having 287 clubs compete one year prior to COVID, so with 312 teams this year, it’s the biggest junior competition ever in Victoria to my knowledge.”

Over 12,000 visitors are expected in Shepparton and the neighbouring towns across the weekend, in what is a huge economic boost to local tourism in the area.

“Obviously there are a lot of visitors, which is great,” Navas said.

“People stay overnight (sometimes longer), and spend their money in town – not on just restaurants, petrol, groceries, they visit the local precents as well of course.

“It’s not just for Shepparton (there’s only 3000 beds to stay in the city), the other surrounding areas benefit as well.

“The clubs in the region there cater, local food traders get involved as well, so overall it’s a great boost.”

On the field, play begins on Friday night with 16 games scheduled – with the remaining 759 matches to be played across Saturday and Sunday at the Shepparton Sports Precinct and Mooroopna Recreation Reserve.

“From the football side of things, a lot of these kids have had a long season so it’s sort of a culmination of putting into practice what they’ve been training and learning throughout the season,” Navas said.

“It puts them in a different environment where there’s a lot of games, high pressure, competitive yet a lot of sportsmanship shown and it’s a unique experience.”

There have been a number of high-profile players who have appeared at the tournament over the years, going on to play professionally in leagues around the world.

“We’ve been quite lucky to have some really good players that have played in the tournament, who have gone on to become professionals and represent their country at the highest level,” Navas said.

Players such as Garang Kuol, Ajdin Hrustic, Nishan Velupillay and most recently Luke Brooke-Smith – are just some of the well-known players that have played matches at the Shepparton Cup in previous iterations.

Some matches of the competition will be live streamed on the tournament’s dedicated mobile app over the weekend, thanks to AFS’ partnership with YourSportLive. Other partnerships organised for the tournament include agreements with McDonalds, Kelme, Sports Centre, Ultra Football and many more organisations.

“Travel4football is also our travel partner for the tournament, they are organising the travel for 6 teams from New Zealand and a couple of teams form Tasmanina – which is exciting,” Navas said.

Outside of the matches to be played – there will be plenty of live music and entertainment on offer, an interactive fun zone, food trucks, and special guests expected from the large football community.

Greater Shepparton City Council Mayor, Councillor Shane Sali, expressed his enthusiasm for the football extravaganza.

“Greater Shepparton has had the pleasure of hosting the Shepparton Cup for a number of years…our local clubs are excited for the great opportunity to be involved with some of the key event operations, using this experience to invest back into their facilities and sporting groups,” he stated.

The Shepparton Cup is set to be a huge event for the region, with hopes of continual growth year-on-year.

Speaking on the event overall, Navas stated: “It’s a very social thing for players and parents, they get to have barbecues, hang out and watch other kids play – it really is a big celebration for the end of season.

“It is an important day on the football calendar and we want everyone to have a positive experience.”

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Football NSW releases $600,000 towards Grassroots Grants to meet Participation Pressure

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The Victorian State Government has announced new grants and funding for 11 new community infrastructure projects for local football clubs, totalling $3.8 million.
Image Credit: Shutterstock

Sixty-five football clubs across New South Wales have secured a combined total of nearly $600,000 in funding through the NSW Office of Sport’s Local Sports Grant Program. It follows as a result of Football NSW’s scale of demand for community sport support and the growing pressure on clubs struggling to keep pace with surging participation.

The grants, covering 69 individual projects across the Football NSW footprint, will fund facility upgrades, equipment purchases, participation programs and accessibility improvements: the unglamorous but essential infrastructure that determines whether community clubs can function at the level their members require.

The Local Sports Grant Program made up to $4.65 million available statewide in 2025, with $50,000 allocated to each electoral district and individual grants capped at $20,000. Football’s share of nearly $600,000 reflects the sport’s status as the largest participation code in NSW, and the degree to which that status has not always been matched by corresponding investment in the facilities and resources required to sustain it.

Volunteers carrying an unsustainable load

The announcement arrives against a backdrop of mounting pressure on the volunteer workforce that keeps community football operational. Across NSW, thousands of volunteers dedicate significant unpaid time each week to administration, ground preparation, canteen operation and the logistical demands of running competitive junior and senior programs. As participation numbers climb, driven in part by the sustained visibility of the AFC Women’s Asian Cup and the legacy of the 2023 FIFA Women’s World Cup, those demands have intensified without a corresponding increase in the resources available to meet them.

“As the largest participation sport in NSW it is pleasing to see almost $600,000 will be reinvested back into supporting our players, coaches, referees and volunteers to improve the football experience across our community clubs,” said Helen Armson, Football NSW’s Group Head of Strategic Partnerships and Corporate Affairs.

The equity dimension

The distribution of the grants across 65 clubs and 69 projects also speaks to the geographic breadth of football’s footprint in NSW, and to the uneven distribution of resources that has historically characterised community sport in this country. Clubs in outer metropolitan and regional areas tend to operate with smaller budgets, older facilities and thinner volunteer bases than their inner-city counterparts. Grant programs structured around electoral allocation, rather than club size or existing resource base, provide a degree of equity that market-driven funding cannot.

The kinds of projects funded under this program disproportionately benefit clubs serving communities where the barriers to participation are highest. A club that cannot offer adequate facilities or equipment is a club that turns players away, often without intending to.

Football NSW has used the announcement to call on the NSW Government to maintain and extend its investment in the sport. “We urge the government to continue to invest in football,” Armson said, in the midst for a nation-wide push for a $343 million decade-long infrastructure fund to address the facilities gap across the state.

The nearly $600,000 secured through this round is meaningful. Against the scale of what is needed, it is also a measure of how far the investment still has to go.

Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

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