FC Barcelona and Puma close in on record-breaking kit deal

FC Barcelona and Puma are close to reaching a historic kit sponsor agreement that would see the Catalans get around $329.5 million AUD (€200 million) a season, after negotiations between the two parties intensified over the past few weeks.

The potential deal outlines that $189.35 million AUD (€115 million) will be fixed for FC Barcelona, but the figure is capable of rising to the $329.5 million AUD (€200 million) if a number of incentives are met. It remains unclear how many years the Puma deal would be for Barcelona.

If this deal gets confirmed, it would be the most lucrative kit sponsor arrangement in football, smashing their rivals Real Madrid’s current leading $196.06 million AUD (€119 million) deal with Adidas.

However there is a major roadblock that has kept this deal at a standstill and that is the relationship between Barcelona and Nike. This deal is still active until the end of this current season and the sports apparel giant have been supplying the club’s shirts and kits since 1998.

Nike are currently offering minimum of $172.88 million AUD (€105 million) per term which can hit $255.21 million AUD (€155 million) if on and off-field variables are achieved. This obviously doesn’t compare to the potential Puma deal and has Barcelona’s biggest decision makers having to make the big call.

Puma ‘will not sign a single document’ until the relationship between Barca and Nike is broken, but the company is willing to offer bonus money if the club can get out of its current Nike deal in a quick manner.

Nike however are holding firm on their current deal because they believe it would incur losses of up to $576.3 million AUD (€350 million) if Barca were to walk.

It leaves an interesting ultimatum for Barcelona who have a record deal right in front of them in a time of desperate financial struggle, but it would be at the expense of a fantastic 25-year relationship they have built with Nike.

The La Liga champions have a total debt is €1.2bn and have sold naming rights to their stadium as well as rights to their El Clasico matchday kits in a time of extreme anguish. This deal presents a huge opportunity for the Blaugrana to record profits and dig the club out of the enormous hole they find themselves in.

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Coles MiniRoos Program Opens Football Pathway for Children aged 4 to 11 across Australia

Football Australia’s Coles MiniRoos program is welcoming new participants across the country, offering children aged 4 to 11 a structured and inclusive introduction to football through local clubs and schools.

Now one of Australia’s largest grassroots sporting initiatives, MiniRoos operates across two streams designed to meet children at different stages of their footballing journey. Coles MiniRoos Kick-Off, available to children aged 4 to 11, provides a non-competitive, skills-based entry point for those new to the game, using short game-based sessions of 45 to 60 minutes to build confidence and basic technique. Coles MiniRoos Club Team, open to children aged 5 to 11, moves into small-sided club football- formats of 4v4, 7v7 and 9v9- designed to maximise touches, involvement and opportunity for developing players.

Both programs run for between four and twelve weeks and are delivered by local clubs and schools, keeping participation embedded in the communities where children already live and learn.

The program’s structure reflects a broader shift in how junior sport is being designed. Small-sided formats give younger players more contact with the ball and more meaningful involvement in each session, addressing one of the most common reasons children disengage from team sport early: the experience of spending more time watching than playing.

The timing carries particular significance. With the AFC Women’s Asian Cup currently underway and women’s football participation in Australia at record levels, the pipeline that will sustain that growth over the next decade is being built now, in programs like this one, in communities across the country.

Coles MiniRoos is approved by Football Australia and open to children of all abilities. Registrations are open now through local clubs and schools.

Weekly update: Latest NPL partnership announcements

Read here for the latest news and updates on NPL partnerships across each state in Australia.

NPL VIC

Preston Lions

Titan Pre-Mix Concrete – Providers of premium concrete solutions and exceptional service for residential, commercial and industrial projects.

Masalkovski Group – A family-owned business specialising in recycling, excavation and landfill services. Since 1974, the team has provided resource recovery and earthmoving.

Allcar Towing Group – A high quality and professional towing service, with a team of dedicated drivers and support staff committed to helping customers involved in accidents.

Chemist Warehouse – Australia’s largest discount pharmacy, committed to providing customers with affordable and accessible healthcare products.

The Butchers Daughter – Family-owned for over 40 years and renowned for supplying high-quality products including kebapi, gyros,cured meats and gourmet sausages.

T.S. Auto Electrics – For over 30 years, TS Auto has provided clients with repairs and an extensive range of services including EFI and CRD engine & Transmission Control Systems, Alternators, Starters and more.

La Monte Tiles – Family-operated with over 100 years of combined experience, La Monte Tiles specialise in premium Italian porcelain, ceramic and natural stone tiles.

Allied Print Australia – A leading print management company, offering an extensive variety of services including design, printing, banners, brochures and promotional products.

KBG Building and Construction – Striving to create sustainable projects across residential, commercial and industrial sites, KBG combine affordability and innovation to ensure their works are made for the long-term.

Heidelberg United 

Alpha Seafoods – Reliable and high quality food service solutions in Victoria since 1991. The team now supplies over 1,500 products to more than 200 customers across Victoria.

Dandenong Thunder

Cameron – Leaders in Melbourne’s South-East commercial and industrial property deals. The team has provided excellent customer service and guidance, backed by over 45 years of experience.

CNC Pro – Melbourne-based carpenters and cabinet specialists, offering services across design and installation for commercial and domestic clients.

NPL NSW

Wollongong Wolves

Buonissimo Cucina – Founded in 2016, Buonissimo has grown from a bakery supplying premium products to supermarkets across Australia and New Zealand, to producing over 100 products including frozen items.

MCR (Multi Civil & Rail) – A leader in rail services, MCR is the largest provider of rail safe working staff in Australia with over 450 clients. They lead the way in the industry for innovation, safety and efficiency.

SD Raiders

Crown Electrical Solutions – Offering an extensive range of services for home automation solutions, Crown Electrical Solutions can help clients achieve their project goals with innovative and dependable technology.

NPL Northern NSW

Cooks Hill United

Aspira Business and Financial Services – Aspira prides itself on building genuine relationhips with clients to ensure long-term and sustainable success for their financial goals. Based in Newcastle and Maitland, they are a business ally for many locals.

The George Darby Hotel – A popular hotel and restaurant setting in Newcastle, the George Darby Hotel offers excellent food options and entertainment nights throughout the week.

Harcourts – Operating since 1888, Harcourts offers a full range of services in the real estate industry, both locally and internationally in the USA, China, Canada and more.

Manning Valley – Since 1989, Manning Valley have only produced free range, quality eggs grown on Australian farms. The team is led by a ‘flock first’ policy and dedication to nurturing the natural environment of the farm.

NPL QLD

Wynnum Wolves

Trace Project Management – Experts in high-quality projects, as well as end-to-end management and advisory services for clients. All projects are delivered with care, precision and professionalism.

Olympic FC

Symferon Wealth – Brisbane-based financial advisory firm with deeply connected roots to Olympic FC and the local area. The team at Symferon are committed to acting always in the best interests of their clients to support financial wellbeing.

NPL WA

Armadale SC 

Aview Windows & Doors – From consultation to installation, Aview deliver premium service across windows and doors. The team is renowned for providing durable and reliable products.

Spinifex Sheds – A local independent shed dealer in Perth since 2010, Spinifex build sheds designed to endure harsh Australian conditions through premium materials and expertise.

Olympic Kingsway

PPC Supplies – An experienced team supplying plasterboard, insulation and building materials. PPC works across Western Australia and South Australia.

Western Knights

Peninsula Personal Injury Lawyers – For over 45 years, PPIL have provided clients with exceptional and transparent service when handling claims. They offer services across vehcile accidents, public liability, workers compensation and more.

Optimus Fleet – Delivering top quality steel fabrication, poly pipe solutions and workforce services for mining, construction and infrastructure projects. Their global partenrships and reputation are built on affordability, innovation and dependable solutions.

Perth Redstar 

Credentia Construction – With more than 60 years of combined experience, Credentia are committed to delivering quality construction projects backed by integrity, trust and an innovative spirit.

Stirling Macedonia

Stirling Central Shopping Centre – A go-to location in Stirling for family and friends to relax, shop and find a huge range of entertainment services.

NPL NT

Casuarina FC

AJ Couriers & Haulage – Providing reliable courier, freight and logistics services, AJ Couriers & Haulage operate with an extensive fleet across the Northern Territory.

 

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