Iconic LaLiga side FC Barcelona have been named by research and market intelligence firm Sports Innovation Lab as the most innovative sports team in the world, in their annual data-driven rankings.
The list is largely made up of European football clubs, who provide 10 of the teams and seven of the top 10. Behind Barcelona and Real Madrid are Premier League club Arsenal, last year’s number one Manchester City, Manchester United, Liverpool, and Italian outfit Roma.
The list takes into account revenue diversification, technology enablement, and organisational agility to assess how teams are building their business through innovative approaches and digital initiatives.
A key factor in Barcelona’s score was its investment in fan experience and was praised for its multi-lingual social media channels, its esports teams, its data-driven fan membership programme, and its Innovation Hub.
“Many industry leaders struggle with the definition of innovation. They say ‘we know it when we see it’ but for us, that wasn’t good enough,” Sports Innovation Lab co-founder and chief executive Angela Ruggiero said in a statement.
“The ‘Most Innovative Teams’ report is the answer to that ambiguity, providing a definitive ranking based on strict criteria that identify and score what it means to be innovative.”
At present, the list only takes into account the top 10 revenue-grossing leagues around the world – the ‘big five’ European soccer leagues, the ‘big four’ North American sports, and the Indian Premier League (IPL).
The Sport Innovation Lab plans to expand the scope of its research in the near future. The organisation would also like to include women’s sports but has called for more publicly-available information that would allow for a more accurate assessment.
“There is an immediate need for more publicly-available information (that we turn into data) about what women’s teams are doing in technology, how they’re diversifying their revenue, and the structure of their organisations,” = Abe Stein, Sports Innovation Lab’s head of innovation, said in a statement.
“To put it simply, you cannot evaluate what you cannot measure, and that’s why we’ve put so much energy over the past two years into defining what it means for a team to be innovative and setting up the research method for independently collecting the relevant data.”
Nonetheless, The Sports Innovation Lab is confident it will be able to launch a women’s list within the next 12 months.