FC Sion release mammoth 2030 stadium project

Swiss football club FC Sion has teamed up with local officials to offer an approx $904 million proposal that will include either the construction of a new stadium or the refurbishment of the Stade de Tourbillon.

FC Sion, which is presently in the second-tier Challenge League after being relegated from the Super League last season, unveiled the ‘FC Sion 2030’ vision with the Canton of Valais, City of Sion, and Valais Football Association (AVF).

FC Sion president Christian Constantin has been in charge of the club since it was saved from financial ruin in 2003, although he has lately hinted at abandoning his support due to dissatisfaction with development possibilities, particularly in terms of infrastructure. Constantin had ruled out extending the Tourbillon’s operational agreement with the City, which is set to expire at the end of the year.

The concept intends to construct a canton-wide football academy system, a stadium with around 15,000 seats, and supporting infrastructure such as 600 residences to help fund the initiative.

Constantin commented on the future of the club and its infrastructure:

“I am delighted to see that things are moving forward,” he stated via press release.

“This is not a project over a few seasons. We are talking about leaving a legacy of infrastructure for the next 60 years. We will study both variants. However, I think that building a new stadium makes more sense.

“The stadium of the future must be able to quickly adapt to any type of event, in a fluid manner. Recent constructions are sometimes already outdated and we want to avoid that.”

The letter of intent establishes a deadline of December 31 for the signature of a contract, allowing the four parties to proceed with the processes that, they claim, would legally decide the promises made and give them legal effect. The football academy will be commissioned in 2026, and the stadium will open in 2029.

A project of this capacity and cost is almost unheard of for a club outside the top flight of football in any country, even if it may be a powerhouse club in the nation such as FC Sion. The shock relegation last season was a setback for the club, however this move puts them back in the spotlight of Swiss football.

Playing in the first division again will be crucial for the club to ensure they have the fans and city on their side and believing in the team behind the ambitious project.

FC Sion will look to gain promotion back into the first flight of Swiss football and stay there for the future after planning such a costly revamp of the club’s home facility.

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Liverpool FC Teams Up with SAS in Multi-Year AI Marketing Deal

Under a new multi-year deal, Liverpool FC has partnered with analytics and software company SAS as its Official AI Marketing Automation Partner, integrating advanced data and AI technology into the club’s marketing and fan engagement activities.

As part of the agreement, Liverpool will deploy SAS Customer Intelligence 360 and SAS Viya, leveraging the platforms to enable marketing automation, campaign orchestration and data-driven decision-making across large consumer environments.

The integration of SAS technology is designed to optimise campaign operations and efficiency, while supporting deeper audience segmentation and more personalised fan engagement.

Moving beyond a typical logo-led sponsorship, the Liverpool–SAS partnership is built around technology adoption, with SAS tools woven into Liverpool’s marketing processes to influence how campaigns are created, evaluated and improved.

Chief Commercial Officer, Ben Latty highlighted the role of SAS technology in enhancing efficiency and insight across the club.

“Our partnership with SAS represents an important step in how we continue to evolve our marketing approach. Integrating their technology will give our team access to powerful tools – including SAS Customer Intelligence 360 platform and SAS Viya – that will help streamline our work and support better decision-making,” he said via press release.

SAS Chief Marketing Officer, Jennifer Chase underscored how the partnership leverages data and AI to elevate the fan experience for one of football’s most passionate global audiences.

“Liverpool FC has one of the most passionate fan bases in the world, and we’re proud to help elevate that experience through the power of data and AI. With SAS technology, the club can turn massive volumes of data into meaningful, real-time insights that allow us to get the right message, to the right fan, at the right time – connecting fans from Anfield to anywhere in the world,” she said via press release.

Alongside commercial operations, the deal includes a STEM-focused education element delivered in collaboration with the LFC Foundation, reflecting a growing trend for technology partnerships to blend enterprise deployment with community impact.

TX Football Forges a Deal with Springvale White Eagles FC

Springvale White Eagles FC has confirmed a new apparel partnership ahead of the 2026 season, appointing Tradexco Football (TX) as the club’s official clothing sponsor.

The agreement follows an extensive evaluation process focused on design capability, communication efficiency and service delivery, all key factors in supporting the club’s on and off-field operations. Emphasising collaboration and responsiveness, the collaboration is expected to streamline the kit development process while delivering high-quality apparel aligned with the club’s identity.

Springvale White Eagles FC Secretary, Drazen Ninkovic highlighted Tradexco’s design capability, efficiency and collaborative approach as key drivers behind the agreement.

“Springvale White Eagles FC selected Tradexco (TX) as our clothing sponsor for the 2026 season due to their innovative approach to kit and apparel design and their highly efficient communication process. The absence of intermediaries allowed for direct collaboration, ensuring prompt correspondence and the seamless translation of the club’s ideas into final designs approved for production without delay,” he said via press release.

“The level of customer service provided by the Tradexco team has been exceptional, and we look forward to this partnership developing into a strong, long-term collaboration.”

Supplied by TX Football

Tradexco Founder and CEO, Shah Ali Rajput highlighted the milestone nature of the agreement and the brand’s commitment to delivering value, quality and long-term support at the VPL level.

“We are extremely proud to be working with a VPL club of Springvale White Eagles’ calibre. As our first men’s VPL competition club, this partnership is a significant milestone for us. From day one, our focus has been clear — delivering high-quality teamwear, on time, and at genuine value for the club,” he said via press release.

“This partnership allows us, as a local Victorian brand, to showcase to the VPL league the level of quality, professionalism, and reliability that exists within the local football ecosystem. We will be going above and beyond to deliver the very best on-field and off-field products, supporting Springvale White Eagles at every level and contributing to their continued success.”

This agreement supports Tradexco’s continued commercial expansion, reinforcing its credibility as a high-performance apparel supplier and enhancing its ability to service clubs operating at the highest state-league standards.

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