FIFPRO Asia/Oceania report on women’s Asian club experience

FIFPRO Asia/Oceania has published a report evaluating players’ experiences in the 2023/24 AFC Women’s Club Championship (AWCC).

The report, “Lessons from the AFC Women’s Club Championship,” compiles insights from 88 players across the eight clubs that participated in last season’s invitational tournament, representing teams are from Australia, Japan, South Korea, Taiwan, Thailand, Uzbekistan, India, and Iran. This competition acted as a precursor to the 2024/25 AFC Women’s Champions League, which kicked off on Sunday.

The report offers an in-depth look at players’ careers, backgrounds, and experiences in Asia’s continental club competition, while also analysing critical factors like professional status, pay, and working conditions.

The report also evaluates the AWCC format, scheduling, finances, and the 2024 AWCC final, providing crucial insights as the AFC Women’s Champions League prepares for its inaugural season.

Player Profile

FIFPRO Asia/Oceania serves as the sole international collective voice for professional footballers across Asia and Oceania, representing over 6,000 players through its 12 member unions.

Just 62% of these players identified as ‘Professional,’ while 32% classified themselves as ‘Semi-Professional,’ and 6% as ‘Amateur.’

While these labels are somewhat subjective, the survey revealed the real-life experiences of female players in Asian clubs:

  • One quarter (25%) reported that football was not their main source of income.
  • Fewer than half (42%) earned over $10,000 annually from football.
  • Less than a third (32%) committed at least 20 hours per week to football.
  • Fewer than a third (30%) reported receiving extra salary or bonuses for participating in the AWCC.

Players who aren’t full-time professionals must juggle football with other jobs, studies, or family duties. Only 9% of players reported that the AWCC didn’t interfere with their domestic football or other life commitments.

For the 16% who said the competition affected their non-football employment, it may have led to financial losses due to their participation in the tournament.

When AFC competitions, like the AWCC, interfere with domestic league schedules—as they did for 51% of players—the rescheduled domestic matches add to the difficulties female players face in managing their multiple commitments.

This doesn’t imply that Asian women players should be excluded from continental competitions; 85% of players from the 2023-24 AWCC expressed a desire to participate again. Players are eager to challenge themselves at the highest level and are willing to make sacrifices for the opportunity.

Working Conditions

All players rated the standard of accommodation as either somewhat good (46%) or very good (54%).

However, a quarter of players reported that local transport was either somewhat poor (20%) or very poor (7%), and 17% described the high-performance facilities as inadequate.

Several players from Group B in Tashkent noted that the accommodation was too distant from the playing arena.

Players who rated the facilities and transport as poor were most often from Incheon Hyundai Steel Red Angels (South Korea) or Urawa Red Diamonds (Japan). Conversely, those who rated them as very good were more likely to come from FC Nasaf (Uzbekistan), Bangkok WFC (Thailand), and Hualien (Taiwan).

These varying perceptions likely reflect the differences in expectations between the top women’s leagues in Asia and less advanced domestic competitions.

Reflecting on the report’s findings, FIFPRO Asia/Oceania Chair Takuya Yamazaki stated via press release:

“The AFC’s unilateral decision-making must change to ensure the success of continental competitions. We continue to recommend a genuine partnership between professional footballers, clubs, leagues, and the AFC, which is crucial to unlocking the potential of Asian football.”

Kathryn Gill, FIFPRO Global and Asia/Oceania board member, former Australia international, and 2010 AFC Women’s Player of the Year, said via press release:

“Whilst the potential of the women’s game in Asia is immense, we must ensure it is developed in a way that is responsive to the lived realities illustrated in this report. This can only occur through establishing a genuine partnership between the AFC, leagues, clubs and players, and not through unilaterally overlaying regulations that are fit for men’s competitions onto female competitions.”

Three Key Recommendations To Enhance Competitions 

A Collaborative Approach to Decision-Making

Eighty-one percent of surveyed players who took part in the AWCC believe that players should have more influence on AFC decisions, including those related to structure, scheduling, and financial aspects.

Higher Minimum Standards

AFC Women’s Champions League regulations should protect players from poor conditions and use the tournament’s influence to encourage professionalism throughout the continent.

Increased Visibility and Commercial Opportunity

As the commercial potential of women’s football continues to expand, the AFC needs to invest in boosting the visibility of women’s continental club competitions.

To read the full report in its entirety, click here.

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PFA CEO Beau Busch named President of FIFPRO Asia/Oceania

Beau Busch, the Chief Executive of Professional Footballers Australia (PFA), has taken on the role of President for FIFPRO Asia/Oceania.

Busch takes over from Takuya Yamazaki, who will transition to FIFPRO’s global board while remaining a member of the FIFPRO Asia/Oceania Board.

FIFPRO Asia/Oceania, which advocates for professional footballers from 12 member unions, including the PFA, covers the Asia and Oceania region.

As a division of FIFPRO, the global organisation representing professional footballers, it is dedicated to promoting and protecting player rights, enhancing their welfare, and improving their working conditions within the sport.

Supporting Busch in leadership roles are the newly elected Vice Presidents: Anna Green from the New Zealand Professional Footballers’ Association (NZPFA) and Izham Ismail, the CEO of the Professional Footballers’ Association of Malaysia (PFAM).

The six-person board is completed by Salman Al-Ansari from the Qatar Players Association (QPA) and Hyebin Kang from the Korea Pro-Footballers’ Association (KPFA), showcasing the region’s diversity.

In his inaugural statement as President, Beau Busch mentioned the responsibility the new role will involve.

“It is a privilege to represent the region’s players and their unions and one that comes with enormous responsibility,” he said via press release.

“This Board is the recipient of a significant inheritance from those who came before us and we are determined to honour this by continuing to advance the collective interests of the players and the industry.

“This generation of players and their unions have an opportunity to reshape football to deliver a better industry for the players that follow them.”

The General Assembly also provided FIFPRO Asia/Oceania with the opportunity to acknowledge the valuable contributions of departing board member Cyrus Confectioner from the Football Players Association of India (FPAI).

In tribute to Confectioner, Takuya Yamazaki talked about the fantastic leader he has been and welcoming the new additions.

“Cyrus has been an incredible leader within the Division, helping to strengthen our unions and empower professional footballers throughout Asia and Oceania,” she said via press release.

“We look forward to the new board building on the groundwork established by Cyrus and the previous board members and I welcome Beau, as President, and Anna and Izham as Vice Presidents, to their new roles.”

Busch played for both Sydney FC and North Queensland Fury between 2008 and 2010, which has been disbanded.

Melbourne should have been apart of Women’s Asia Cup 2026

On Wednesday, the Asian Football Confederation (AFC) will ratify Sydney, Perth and the Gold Coast as hosts of the upcoming Women’s Asia Cup 2026. Games will be played across Stadium Australia and Western Sydney Stadium, the Perth Rectangular Arena, Perth Stadium, and the Gold Coast Stadium.

While the Women’s Asian Cup is a momentous occasion for Australian football, the exclusion of Melbourne stands as a missed opportunity.

Known as the sporting capital of the nation, Melbourne holds an incredibly passionate soccer fanbase and has continually delivered excellence on the pitch.

Zealous and Loyal Fanbase 

Most recently, Melbourne hosted six Women’s World Cup games at the Melbourne Rectangular Stadium, otherwise known as AAMI Park, in 2023 for hungry audiences. Of the six games, five reached over 90% capacity according to AuStadiums, illustrating the desire Melbournians and Victorians have for more football.

Furthermore, Victorians have consistently shown up to support their teams across both the men’s and women’s A-Leagues. According to AuStadiums, in last year’s ALW season, AAMI Park was on average the most attended stadium of the grounds which had hosted 10 or more games, averaging 3,500 people per game. This accomplishment built off of the 22/23 season where AAMI Park had also averaged the largest crowds for stadiums for which had hosted multiple games.

In the men’s competition, AAMI Park has been by far the most played at stadium, with more than 30 games played at the stadium each season since the 21/22 season. Through this, AAMI Park has consistently achieved the highest total attendance of any A-League stadium and has additionally maintained strong crowd averages.

AAMI Park was the third most attended ground on average last year for stadiums which had hosted multiple games. Additionally, AAMI Park also appeared the most in the top 10 attended games of the year, hosting four of the largest crowds of the 23/24 season.

To deny such a passionate fanbase the opportunity to see their national team, and other elite Asian teams, locally, would be a travesty. Compounding it, the decision to neglect one of Australia’s most beloved, professional and modern stadiums on a global stage is another disappointment.

World Class Facilities

In the latest Professional Footballers Australia (PFA) 2023-24 A-League Men Report insights from players, executive teams and coaches, AAMI Park was one of the highest scoring stadiums across Australia and New Zealand.

In terms of pitch quality, measured by the pace, smoothness, hardness and overall quality of the surface, AAMI Park scored above average. Depending on the hosting team, the stadium was rated between 3.5 stars to 4 stars placing it above the 3.2 average across the league.

Additionally, AAMI Park recorded the best atmosphere leaguewide when Melbourne Victory played, achieving a 4.4-star rating. Nearly half a star higher than the second-best atmospheric stadium.

These sentiments were similarly echoed in the most recent PFA A-League Women Report from the 2023-24 season. The report illustrated AAMI Park as one of the premier stadiums in the country, with the ground achieving a 4-star and near perfect 4.9-star rating, across its two hosts.

Australia’s Most Liveable City 

In combination with providing a world class stadium for some of the world’s best teams, hosting games at AAMI Park in Melbourne at the Women’s Asia Cup would have propelled Australia’s image on the global stage by highlighting one of the world’s most liveable cities. Ranked fourth in the world for most liveable cities by the Economist Intelligence Unit’s Global Liveability Index 2024, Melbourne continues to showcase the very best of Australia.

Travelling fans would get to enjoy the cultural events and sights Melbourne has to offer, while also finding their way to and from games easily due to Melbourne’s simple public transport system.

Furthermore, Melbourne would not only highlight the best of Australia to travellers, but to an ever-increasing global audience. With the rise of interest in women’s football, the amount of people watching and interacting with games has increased exponentially.

According to FIFA, over two billion people engaged with the Women’s World Cup in 2023. Furthermore, the tournament produced over 2.72 billion viewer hours, a 9.2% increase in consumption from the 2019 Women’s World Cup. With so many eyes now on women’s football, it makes sense to put forth Australia’s best.

Conclusion 

Fortunately, as Australia’s most loved team, the Matildas will draw crowds wherever they play, having now sold out 16 home games in a row.

Yet the neglect of Melbourne from the Women’s Asia Cup will prevent one of the country’s most fervent fanbases, which has repeatedly supported the national team and the A-Leagues, from witnessing one of Australia’s most important sporting events.

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