Football Queensland extend with Felton Industries by two years

Football Queensland confirmed a two-year extension of its deal with Felton Industries to help provide safe and high-quality infrastructure for local clubs in the state.

Felton Industries have been with FQ since the start of 2021 with the goal to improve the infrastructure around Queensland’s local clubs.

That same goal will continue to be shared and a second extension affirms both parties’ commitment to bettering facilities in Queensland.

They were involved in the 2020-2022 Strategic Plan where FQ identified that they needed to secure a partner that would help deliver on it’s infrastructure needs.

Felton Industries is Australia’s leading designer, manufacturer and supplier of Australian made premium aluminium outdoor furniture for schools, parks, councils, clubs and organisations.

The company helped FQ launch their Shelter & Grandstands Facility Guide at the start of 2021 to help easily facilitate a very ambitious plan that turned out to be a success.

Football Queensland CEO Robert Cavallucci expressed delight at the extension that affirms their commitment to grassroots football.

“Football Queensland has built a very strong relationship with Felton over the past three years, and we are excited to extend our partnership as they continue to offer top-quality shade, bench, and grandstand seating solutions that cater to all clubs and budgets,” Cavallucci said.

“As we work towards achieving the goals outlined in the 2023–2026 Strategic Plan, a key priority remains removing barriers to participation and ensuring that clubs and participants statewide have access to high-quality infrastructure to help meet demand and build capacity.

“The extension of FQ’s partnership with Felton presents an exciting opportunity as we continue our efforts to support more infrastructure projects and initiatives under the Clubs and Participation pillar of our Strategic Plan to ensure that our game remains the game for all, for life.

“We look forward to continuing our collaborative efforts with Felton Industries to elevate the football experience across Queensland.”

Felton Industries Marketing Manager Drew Mackinnon expressed delight at the two companies collaborating further.

“We are delighted to extend our partnership with Football Queensland,” Mackinnon said in a statement

“We are proud of our work with grassroots and not-for-profit organisations, and together with Football Queensland, this partnership allows us to continue to bring durable, safe and quality grandstand and shelter solutions to the Sunshine State’s incredible footballing community.

“Our range of products enhance and expand clubs’ spectator seating options, providing a safe environment for the family, die-hard supporters and the casually interested to each fall in love with the beautiful game.”

Both parties have done a tremendous job to help guide clubs into improving infrastructure around the state. The two-year extension, which now leans into the current 2023-2026 Strategic Plan, is a great sign of success and a drive to achieve the same goal.

Image credit: Vitalii Vitleo / Shutterstock.com

UEFA has confirmed that Coca-Cola will once again serve as an official global sponsor for UEFA EURO 2028, marking the company’s 11th consecutive tournament. This partnership, which began in 1988, celebrates a 40-year milestone in one of European football’s longest-standing commercial relationships.

Under the renewed agreement, Coca-Cola will serve as the official non-alcoholic beverage sponsor of UEFA EURO 2028, set to take place across the United Kingdom and the Republic of Ireland.

The deal grants Coca-Cola exclusive pouring rights at all nine host stadiums, visibility in official fan zones and villages, LED pitch-side branding, as well as global digital rights and fan engagement initiatives.

40 Years Strong: Coca-Cola and UEFA Unite Fans Worldwide

UEFA’s Executive Director of Marketing, Guy-Laurent Epstein, highlighted the impact and longevity of the collaboration.

“Since 1988, Coca-Cola has been a proud supporter of the UEFA European Football Championship. Together, we have created lasting memories across generations. As we embark on our 11th consecutive tournament together, we look forward to delivering even more memorable experiences for supporters,” he said via press release.

Javier Meza, Marketing President for Coca-Cola Europe, described the renewed deal as a key element of the brand’s wider experience-focused marketing strategy.

“UEFA EURO 2028 will mark 40 years of Coca-Cola’s collaboration with UEFA. We will proudly refresh and inspire fans in stadiums, fan zones, and at home. This partnership supports our mission to bring people together, and we look forward to creating uplifting experiences that bring fans even closer to the action,” he said via press release.

Attendees will have access to a range of Coca-Cola beverages, including Coca-Cola, Powerade, water, and ready-to-drink coffee and fruit-based drinks, with options available in low-sugar and sugar-free varieties.

Coca-Cola has played a part in many of the tournament’s most memorable moments, from the 1988 finals in West Germany to recent editions featuring advanced digital activations.

The company will leverage its rights across retail, live events, digital platforms, and in-venue experiences, advancing from traditional stadium advertising to a multi-channel approach to engage consumers.

Image credit: Macarthur Bulls FC

Macarthur Bulls FC has confirmed a colloboration with DLK Advisory, who will come on board as a corporate partner backing the Club’s business and networking events for the coming two seasons.

DLK Advisory, known for its accounting and tax services across family groups, SMEs, government, not-for-profits, and major corporations, will support the Bulls’ expanding business network by enhancing the Club’s corporate events that connect sponsors, partners, and stakeholders throughout South West Sydney and beyond.

As a key element of the affiliation, DLK Advisory will team up with the Bulls’ commercial department to create quality networking experiences that reinforce relationships within the Club’s corporate network and spotlight the energetic, forward-thinking business community linked to the A-League.

Reflecting on the new alliance, David Lilja, Director of DLK Advisory, shared his excitement about the collaboration and the values both organisations bring to the deal.

“We are proud to partner with the Macarthur Bulls as they continue to inspire their supporters and the wider community,” he said via press release.

“This partnership provides a wonderful platform to introduce our refreshed brand, DLK Advisory – a firm built on trust and driven by excellence.

“We provide strategic accounting and tax solutions to a diverse range of clients, and like the Bulls, we are committed to performance, teamwork, and achieving outstanding results. We look forward to supporting the club’s success this season.”

Mark Jensen, Chief Commercial Officer of Macarthur Bulls FC, highlighted the value DLK Advisory will bring to the club’s growing corporate network.

“DLK Advisory are a fantastic addition to the Bulls family, their expertise will add real value to our corporate events program, ensuring our partners and stakeholders have meaningful opportunities to connect, share ideas, and grow together,” he said via press release.

“This partnership reflects our commitment to delivering a first-class experience on and off the field.”

The accord with DLK Advisory opens new opportunities for the Bulls to connect with the business community, fostering innovation, growth, and shared success throughout the region.