Football Queensland TV sees record viewership growth in 2024

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Image credit: ImYanis / Shutterstock.com

Football Queensland’s digital broadcasting platform, FQTV, has achieved remarkable growth in 2024, viewership across all competitions increased by 23%, with an additional 315,000 viewers tuning in to Queensland football content.

The platform’s success has been particularly evident in women’s football, which experienced an extraordinary 113% surge in viewership, attracting 118,000 new viewers. This growth aligns with Queensland’s record-breaking 44% increase in female participation for 2024.

FQTV’s Match Centre remains the primary platform for streaming Queensland’s major football competitions, including the National Premier Leagues Queensland, Football Queensland Premier League, and various statewide tournaments.

Football Queensland CEO Robert Cavallucci highlighted the significance of this achievement.

“This year’s viewership surge is a testament to the growing demand for local football content as FQ recorded an additional 315,000 viewers tuning in to watch Queensland’s football action on FQTV, demonstrating the expanding reach and increasing interest in high-quality, community-driven football,” he said via FQ press release.

“Through the streaming of matches on FQTV’s Match Centre, clubs gain exposure to a much larger audience, which is key to strengthening community and commercial ties and is an invaluable tool for clubs to showcase their on-field talent, captivate new supporters to boost matchday attendances, and increase sponsorship value and opportunity.”

The platform has also seen significant growth in regional football coverage, expanding its streaming services to include more matches from the Kappa Pro Series and statewide Kappa Queensland Cup.

Looking ahead to major sporting events, including the AFC Women’s Asian Cup Australia 2026™ and Brisbane 2032 Olympic Games, Cavallucci emphasised the platform’s role in capitalising on football’s growing momentum.

“With the excitement following the FIFA Women’s World Cup 2023™ and upcoming events such as the AFC Women’s Asian Cup Australia 2026™ and the Brisbane 2032 Olympic Games, local clubs now have an unprecedented opportunity to capitalise on this momentum,” he added via FQ press release.

FQTV’s Match Centre’s increased viewership is a strong indicator for the growing support local football is receiving from their fan base in Queensland. Local football has been struggling for recognition in Australia and this data proves that the sport’s growth opportunity is there.

With the coming second tier in 2025, the Australian football pyramid is gaining community and financial support.

This news from one of Australia’s strongest footballing states only strengthens the popularity for the sport and its justified call for support to develop.

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Bundesliga DNA to the Boardroom: German-born Martin Kugeler Takes the Helm at Football Australia

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German-born executive, Martin Kugeler, shaped by Europe’s football culture and based in Australia since 2009, will step in as Football Australia CEO in February as the game eyes a defining 2026.

Reaching new heights

During the press conference held earlier this morning, Kugeler displayed both confidence and ambition as he prepares to lead a new era for Football Australia next month.

“Football in Australia has a strong foundation for growth. Our national impact is massive,” he said, highlighting both the immense number of participants and local clubs in Australia. He then continued to underline both the Socceroos and the Matildas as valuable assets in the nation’s football sphere.

“We have exceptional national teams that continually make us proud. They perform at a truly global scale and unite not only the football community, but the entire nation.”

With both the AFC Women’s Asian Cup and the FIFA Men’s World Cup both on the horizon in 2026, the year certainly represents a huge opportunity for both the men’s and women’s game to showcase Australian footballing talent on an international scale. But the focus, as Krugeler underlined, will extend beyond the national team and address all levels of football in Australia to help the game grow.

“Football brings people and communities together. For a healthy lifestyle, for connection, for enjoyment, for belonging, powered by a remarkable, passion [and] dedicated players, referees, coaches, volunteers and fans,” he continued.

An inspiring reminder to all those involved in the game across Australia, and one which will hopefully show participants and stakeholders at all levels that 2026 will begin a new period of stability, growth and innovation.

 

Expertise, passion and ambition

Of course, the dawn of a new era for Football Australia cannot be successfully achieved without addressing the past and current issues, while still keeping an ambitious eye on what football can become at both national and international level for Australia.

Alongside Kugeler in the FA leadership team will be Football Australia Chair, Anter Isaac, as well as former Matilda, and current interim CEO of Football Australia, Heather Garriock. With their combined industry expertise and true passion for the game, all fans, players and stakeholders can be optimistic for the future of football governance in Australia.

But while expertise and passion are undoubtedly valuable assets for the FA, it remains essential that these help to inform the decisions and solutions made with the game’s best interests at heart.

 

 

 

 

‘We Can Do So Much More’: Players Take Control of the A-League Women’s Future

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Image Credit: One Nil

Professional Footballers Australia (PFA) has launched Ready For Takeoff – The Players’ Vision for the A-League Women, a player-led roadmap outlining the future direction of the domestic women’s competition.

Unveiled on Wednesday at Ultra Football in Melbourne, the initiative places current A-League Women players at the centre of discussion. Elevating the debate around professionalism, sustainability and long-term growth of the league.

The Players’ Vision for the A-League Women – Image Credit: One Nil

The vision, developed through consultation with players across the competition, calls for improved professional standards, greater investment and governance structures that reflect the specific needs of the women’s game. It comes amid ongoing conversations about contract security, season length and the transition toward full-time professionalism.

PFA Chief Executive Beau Busch – Image Credit: One Nil

PFA Chief Executive Beau Busch said players had been clear about the sacrifices required to continue competing in the league.

“We’ve heard from players about the struggle and sacrifices they continue to make to play the game they love, but we can do so much more than this,” Busch said. “A fully professional game here in Australia is crucial to creating the next generation of Matildas, but also to ensure we reach our potential and win a FIFA World Cup.”

PFA Deputy Chair Elise Kellond-Knight and A-League Women players Grace Maher and Dylan Holmes also addressed media, reinforcing the importance of player voices in shaping the future of the competition.

The PFA said Ready For Takeoff provides a clear, achievable framework for the continued evolution of the A-League Women. The initiative urges stakeholders to work collaboratively with players to ensure the league’s growth matches the talent, ambition and momentum of women’s football in Australia.

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