Football Queensland’s digital broadcasting platform, FQTV, has achieved remarkable growth in 2024, viewership across all competitions increased by 23%, with an additional 315,000 viewers tuning in to Queensland football content.
The platform’s success has been particularly evident in women’s football, which experienced an extraordinary 113% surge in viewership, attracting 118,000 new viewers. This growth aligns with Queensland’s record-breaking 44% increase in female participation for 2024.
FQTV’s Match Centre remains the primary platform for streaming Queensland’s major football competitions, including the National Premier Leagues Queensland, Football Queensland Premier League, and various statewide tournaments.
Football Queensland CEO Robert Cavallucci highlighted the significance of this achievement.
“This year’s viewership surge is a testament to the growing demand for local football content as FQ recorded an additional 315,000 viewers tuning in to watch Queensland’s football action on FQTV, demonstrating the expanding reach and increasing interest in high-quality, community-driven football,” he said via FQ press release.
“Through the streaming of matches on FQTV’s Match Centre, clubs gain exposure to a much larger audience, which is key to strengthening community and commercial ties and is an invaluable tool for clubs to showcase their on-field talent, captivate new supporters to boost matchday attendances, and increase sponsorship value and opportunity.”
The platform has also seen significant growth in regional football coverage, expanding its streaming services to include more matches from the Kappa Pro Series and statewide Kappa Queensland Cup.
Looking ahead to major sporting events, including the AFC Women’s Asian Cup Australia 2026™ and Brisbane 2032 Olympic Games, Cavallucci emphasised the platform’s role in capitalising on football’s growing momentum.
“With the excitement following the FIFA Women’s World Cup 2023™ and upcoming events such as the AFC Women’s Asian Cup Australia 2026™ and the Brisbane 2032 Olympic Games, local clubs now have an unprecedented opportunity to capitalise on this momentum,” he added via FQ press release.
FQTV’s Match Centre’s increased viewership is a strong indicator for the growing support local football is receiving from their fan base in Queensland. Local football has been struggling for recognition in Australia and this data proves that the sport’s growth opportunity is there.
With the coming second tier in 2025, the Australian football pyramid is gaining community and financial support.
This news from one of Australia’s strongest footballing states only strengthens the popularity for the sport and its justified call for support to develop.
