Football Queensland's infrastructure proposal for 2032 Olympics

Image credit: TK Kurikawa / Shutterstock.com

Football Australia and Football Queensland have presented a comprehensive infrastructure proposal for the Queensland Government’s 100-day infrastructure review for the Brisbane 2032 Olympic and Paralympic Games, positioning the sport as a key driver of long-term regional development.

The submission champions a strategic approach that leverages football’s significant community impact, highlighting the sport’s 350,000 active participants across Queensland.

Central to the proposal is a purpose-built Tier 2 rectangular stadium, potentially located at Perry Park, designed to accommodate 17,000 to 20,000 spectators with capacity for an additional 13,000 temporary seats during the Games.

The proposal also includes:

Enhancements to Training Sites

Strategic upgrades to Meakin Park’s Queensland State Home of Community Football, creating a versatile multi-sport infrastructure in a rapidly expanding urban corridor.
Guarantees FIFA tournament compliance while establishing enduring high-performance facilities for community and elite athletes.

Innovative Regionalisation Approach

Champions a decentralised Games delivery model to amplify participation across broader Queensland communities.
Introduces collaborative content-sharing and strategic partnerships to bolster regional sporting infrastructure and engagement.

Cost Savings and Value Creation

Identifies potential savings and revenue opportunities exceeding $1 billion through optimised venue design.
Commits to generating substantive economic benefits and sustainable legacies for Queensland’s diverse communities.

Football Australia Chairman Anter Isaac emphasised the proposal’s broader vision.

“Brisbane 2032 represents a once-in-a-generation opportunity to deliver a legacy for communities across Queensland and across the Asia-Pacific region. Football’s submission aligns with a best for city, state and games, master planned approach with a focus on innovation and sustainability,” Issac commented on FQ official press release.

Football Australia CEO James Johnson also joined in underscoring the stadium’s significance.

“A purpose-built rectangular stadium is critical to addressing the needs of the sport in Queensland. This venue will not only elevate the fan experience but also position Brisbane to host future international tournaments,” Johnson explained via FQ official press release.

Football Queensland CEO Robert Cavallucci was keen to highlight the grassroots focus that this investment would deliver.

“Football Queensland’s priority is to ensure the benefits of Brisbane 2032 extend to every community in the state. By investing in regional and grassroots infrastructure, this proposal ensures all Queenslanders can be part of the Games’ legacy,” Cavallucci expressed via FQ official press release.

The proposal has garnered support from key stakeholders including the Asian Football Confederation, Oceania Football Confederation, Australian Professional Leagues, Brisbane Roar, and Professional Footballers Australia.

Football Australia and Football Queensland’s approach show a unified football push to try and garner an exciting sporting and footballing spine within the city of Brisbane and wider areas, using innovation and sustainability to enhance a positive prospect.

With a comprehensive vision spanning elite and community levels, football’s Olympic submission represents a significant strategic play for the sport’s future in Queensland.

Read the official proposal from Football Queensland here.

Image credit: Vitalii Vitleo / Shutterstock.com

UEFA has confirmed that Coca-Cola will once again serve as an official global sponsor for UEFA EURO 2028, marking the company’s 11th consecutive tournament. This partnership, which began in 1988, celebrates a 40-year milestone in one of European football’s longest-standing commercial relationships.

Under the renewed agreement, Coca-Cola will serve as the official non-alcoholic beverage sponsor of UEFA EURO 2028, set to take place across the United Kingdom and the Republic of Ireland.

The deal grants Coca-Cola exclusive pouring rights at all nine host stadiums, visibility in official fan zones and villages, LED pitch-side branding, as well as global digital rights and fan engagement initiatives.

40 Years Strong: Coca-Cola and UEFA Unite Fans Worldwide

UEFA’s Executive Director of Marketing, Guy-Laurent Epstein, highlighted the impact and longevity of the collaboration.

“Since 1988, Coca-Cola has been a proud supporter of the UEFA European Football Championship. Together, we have created lasting memories across generations. As we embark on our 11th consecutive tournament together, we look forward to delivering even more memorable experiences for supporters,” he said via press release.

Javier Meza, Marketing President for Coca-Cola Europe, described the renewed deal as a key element of the brand’s wider experience-focused marketing strategy.

“UEFA EURO 2028 will mark 40 years of Coca-Cola’s collaboration with UEFA. We will proudly refresh and inspire fans in stadiums, fan zones, and at home. This partnership supports our mission to bring people together, and we look forward to creating uplifting experiences that bring fans even closer to the action,” he said via press release.

Attendees will have access to a range of Coca-Cola beverages, including Coca-Cola, Powerade, water, and ready-to-drink coffee and fruit-based drinks, with options available in low-sugar and sugar-free varieties.

Coca-Cola has played a part in many of the tournament’s most memorable moments, from the 1988 finals in West Germany to recent editions featuring advanced digital activations.

The company will leverage its rights across retail, live events, digital platforms, and in-venue experiences, advancing from traditional stadium advertising to a multi-channel approach to engage consumers.

Image credit: Macarthur Bulls FC

Macarthur Bulls FC has confirmed a colloboration with DLK Advisory, who will come on board as a corporate partner backing the Club’s business and networking events for the coming two seasons.

DLK Advisory, known for its accounting and tax services across family groups, SMEs, government, not-for-profits, and major corporations, will support the Bulls’ expanding business network by enhancing the Club’s corporate events that connect sponsors, partners, and stakeholders throughout South West Sydney and beyond.

As a key element of the affiliation, DLK Advisory will team up with the Bulls’ commercial department to create quality networking experiences that reinforce relationships within the Club’s corporate network and spotlight the energetic, forward-thinking business community linked to the A-League.

Reflecting on the new alliance, David Lilja, Director of DLK Advisory, shared his excitement about the collaboration and the values both organisations bring to the deal.

“We are proud to partner with the Macarthur Bulls as they continue to inspire their supporters and the wider community,” he said via press release.

“This partnership provides a wonderful platform to introduce our refreshed brand, DLK Advisory – a firm built on trust and driven by excellence.

“We provide strategic accounting and tax solutions to a diverse range of clients, and like the Bulls, we are committed to performance, teamwork, and achieving outstanding results. We look forward to supporting the club’s success this season.”

Mark Jensen, Chief Commercial Officer of Macarthur Bulls FC, highlighted the value DLK Advisory will bring to the club’s growing corporate network.

“DLK Advisory are a fantastic addition to the Bulls family, their expertise will add real value to our corporate events program, ensuring our partners and stakeholders have meaningful opportunities to connect, share ideas, and grow together,” he said via press release.

“This partnership reflects our commitment to delivering a first-class experience on and off the field.”

The accord with DLK Advisory opens new opportunities for the Bulls to connect with the business community, fostering innovation, growth, and shared success throughout the region.