Football Victoria announce partnership extension with Senol

Senol Football Victoria

Football Victoria (FV) have announced the continuation of their partnership with Senol to until at least November 2026.

A naming rights partner and major supporter of the Victorian game, Senol has made a significant contribution to grassroots and professional football since the partnership was launched in 2019.

Established 25 years ago as an independent property developer, Senol specialises in the delivery of innovative high-quality residential and commercial property solutions within Victoria.

“We love supporting the football community and the people within it, it’s extremely satisfying to be a part of the game’s growth in Victoria. Football in Victoria is continuing to go from strength to strength and the entire Senol team is proud to be involved,” Senol CEO Rustu Senol via Football Victoria

Senol has been a key supporter of major FV initiatives in recent years, including the NPL Finals Series, Gold Medal Night and the Summer Cup, which focuses on growing the participation of junior football.

Football Victoria’s CEO Kimon Taliadoros echoed Senol’s sentiment, highlighting the positive relationship between the two organisations.

“Senol is a fantastic supporter of the world game here in Victoria. Rustu is a passionate football fan himself and is incredibly dedicated to giving back to our community. We look forward to building on our strong relationship long into the future,” Taliadoros said via Football Victoria.

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Football Victoria launches inaugural Club State Championships amid World Cup fever

Football Victoria (FV) has unveiled the inaugural Victorian Club State Championships, a new statewide tournament set to transform the winter football calendar and provide a major platform for emerging talent across the state.

Taking place from July 2–5 at The Home of The Matildas, the event will coincide with the FIFA World Cup 2026 period. This alignment a strategic move aimed at capitalising on heightened global football engagement.

The tournament will feature both boys’ and girls’ teams from U9 through to U17 age groups, bringing together clubs from Advanced and Community competitions in a bid to crown Victoria’s best-performing clubs across each division.

A statewide stage for club football

In what shapes as a major addition to the Victorian football landscape, the championships are designed to create a high-level tournament environment outside regular league competition. This offering players valuable exposure to knockout football, elevated match intensity and cross-league competition.

Football Victoria described the event as a celebration of the “strength, depth and talent” within the state’s football ecosystem, while also positioning it as a unique opportunity for clubs to test themselves against opponents they would not typically face throughout the season.

The decision to host the competition at The Home of The Matildas further reinforces FV’s intention to elevate the stature of the event, utilising one of Australia’s premier football facilities as the centrepiece of the tournament.

Creating a World Cup atmosphere in Victoria

FV believes the timing of the championships, running during the FIFA World Cup, will help generate a carnival-like atmosphere around the game at grassroots and pathway level.

Each participating team will play a minimum of four matches, with assistant referees appointed from U12 onwards. Disciplinary outcomes will also carry into regular season records, adding further competitive weight to the tournament structure.

Importantly, academy-only and social teams will not be eligible, reinforcing the event’s focus on recognised club pathways and structured competition.

A new piece in Football Victoria’s long-term strategy

The launch of the Victorian Club State Championships comes as Football Victoria continues to reshape and modernise its competition structures across both elite and community football, with the governing body placing greater emphasis on player development, competitive alignment and statewide engagement initiatives.

For clubs, the tournament presents not only the opportunity to compete for silverware, but also a rare chance to benchmark themselves against the broader Victorian football landscape during one of the sport’s biggest global moments.

With registrations now open, the Victorian Club State Championships could quickly become one of the most anticipated additions to the state football calendar.

Decision overturned: FIFA World Cup 2026 to return to Federation Square

Following the announcement earlier this week that Federation Square would not return as a live site for this summer’s FIFA World Cup, Football Victoria announced yesterday that the decision has now been overturned.

Widespread support prevails

The football industry moves swiftly. Whether it’s a deadline-day transfer or cut-throat managerial changes, a lot can happen in a short time span.

And this proved true once again in Melbourne this week.

On Wednesday, Melbourne Arts Precinct announced that it will not proceed as a live site during this year’s tournament.

But following widespread backlash to the decision to not use Federation Square as a live site, the initial verdict will no longer go ahead.

“In the past 24 hours, Victorians demonstrated just how important our national teams are to the fabric of our community,” said Football Victoria CEO, Dan Birrell, via press release.

Furthermore, Birrell highlighted that support for a swift overturn also came from those outside the football landscape.

“The response extended far beyond football participants and supporters, reflecting the wider community’s recognition of the signficance of the tournament and the role these moments play in bringing people together.”

 

Community comes first

Having Federation Square as a live site during this year’s World Cup ensures that Melburnians wanting to back the Socceroos, can do so as one unit.

But even those who won’t be cheering for Australia, and will instead be adorning another nation’s colours, will still be able to unite and show their pride.

This is what live football is all about.

A variety of communities and nationalities which – despite supporting opposing sides – can come together under a shared love of the game. As Birrell continued to explain, this is a fundamental part of why the decision to overturn bares such importance.

“Football is a game that transcends age, background, language and culture.”

“It brings people together from all walks of life and creates moments of connection that are incredibly powerful, particularly uring global tournaments like the FIFA World Cup.”

The Socceroos will kick off their World Cup campaign against Turkey on June 14.

 

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