Premier League teams set to avoid betting sponsor ban for shirts

According to The Times, the UK government is dropping proposals to ban English Premier League sides from having betting firms as shirt sponsors.

Speculation over the long-term viability of gambling sponsors in the game has been mounting after the Department for Digital, Culture, Media and Sport (DCMS) launched a review of the Gambling Act in December 2020. At the time, multiple UK media outlets reported that shirt sponsorships could be outlawed by 2023.

At the end of March, The Telegraph reported that 20 English Football League (EFL) and non-league clubs had called on the government to push ahead with banning gambling sponsorship on shirts.

The letter from the clubs, coordinated by the Gambling With Lives campaign group, was the latest effort from betting harm awareness campaigners reportedly fearful the government was having second thoughts over radical reforms.

In April, the UK’s Committee of Advertising Practice (CAP) announced plans to ban betting adverts from featuring sports stars and social media influencers. Betting firms will also be prevented from including teams’ official kits and stadiums in any potential campaigns, as well as showing video game content.

The measures, which kick in from October 1, were part of a wide-ranging list of new regulations intended to reduce the appeal of gambling industry marketing to those aged under 18.

In May, the BBC reported a proposal to outlaw shirt sponsorship deals with betting brands had been included in a government draft whitepaper. In the same month, The Times reported that ministers were expected to water down those plans after a backlash from the gambling industry

Now, according to The Times, the proposal to stop gambling companies from sponsoring club shirts have been ditched. This includes the top-tier Premier League, though the government is reportedly hoping to reach a voluntary agreement with clubs and is keeping the option of legislation in reserve.

Plans for a mandatory levy on the gambling industry to fund research and treatment of addiction, based on the ‘polluter pays’ principle, have also purportedly been rejected.

The government has said it will publish the white paper as part of its review of gambling legislation in the coming weeks.

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Football Australia Expands Mental Skills Program for Match Officials Amid Sustained Focus on Referee Retention

Football Australia has confirmed a second national webinar for match officials, led by sports psychologist Dr Liam Slack, extending a referee development series introduced after strong engagement with an initial session on managing match-day pressure.

The upcoming session, themed “parking with purpose,” will focus on decision-making strategies designed to help referees process on-field calls and reset attention quickly across a match that can present hundreds of individual decisions. Dr Slack, who also consults with The Football Association and the AFC Referee Academy and previously spent over a decade as a performance psychologist with the Professional Game Match Officials Limited in England, brings substantial elite-level experience to a program open to officials at every level, from grassroots to professional.

The theme builds on work Dr Slack has already delivered within Australian officiating. He recently led a session with Football Australia’s National Referee Academy on the same concept, framing the ability to consciously park a decision and refocus on the next phase of play as a trainable skill rather than an innate trait, one that separates officials who reset quickly under pressure from those who don’t. He has also addressed more than 100 Football Australia elite match officials and staff on developing a stronger match-day mentality, an indication of how embedded this psychological framework has become across the officiating pathway rather than remaining a one-off intervention.

The expansion of the webinar series reflects a broader shift in how football administrators are approaching referee attrition. Rather than treating retention purely as a recruitment or pay problem, the program signals an institutional acknowledgment that the psychological demands of officiating, particularly the compounding pressure of split-second decisions under public scrutiny, are a material factor in whether officials remain in the game.

It rests alongside other measures adopted across Australian football in recent years, including visible identification programs for junior referees and structural reviews of referee departments at state federation level, all aimed at the same underlying issue: a shrinking pool of match officials relative to demand.

Football Australia has not detailed metrics for assessing the program’s impact on referee numbers, though the recurring engagement of an internationally credentialed specialist across multiple tiers of the officiating pathway suggests sustained institutional investment in the approach.

Football Victoria elevates fan enjoyment with Streets partnership

Football Victoria (FV) revealed last week a new partnership with ice cream giants, Streets. The brand will become an exclusive ice cream partner for the next three years.

 

An iconic brand for joyful experiences

As a well-known and popular ice cream brand with people all around the nation, Streets will now look to support the fan experience in Victoria through its products.

It reflects FV’s commitment to delivering a family-friendly and memorable experience for spectators. Both on and off the pitch, the organisation is striving to elevate the experience for fans and families alike.

“Football Victoria is always looking for ways to elevate the experience at The Home of The Matildas, and this partnership does exactly that,” explained FV Executive Manager of Commercial and Facilities, Chris Speldewinde.

“It’s a fantastic fit for our community and we’re looking forward to what the next three years will bring.”

Furthermore, Senior Brand Manager at Streets, Ryan Katz, emphasised the brand’s role in community sport and in creating memories beyond the action on the pitch.

“Streets is proud to join Football Victoria as its exclusive ice cream partner,” Katz said.

“There’s nothing better than enjoying a great game with a classic ice cream in-hand, and we’re excited to be part of those moments across the state.”

 

Understanding community football

Community football is all about these moments. Sunny days, the family together, and a sweet treat in-hand while supporting a local team alongside friends and neighbours.

This is why a partnership between FV and Streets is particularly important.

Not for its commercial value, but for what it tells us about both parties’ understanding of what matters to fans. From young fans to experienced matchday-goers, everyone wants to find enjoyment while watching the game.

And while the 90 minutes of action is the focus, the experience of a local matchday is truly defined by interactions with fellow supporters and smaller – but no less significant – moments of happiness during the day.

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