Football NSW announce Broadlex as Official Partner of NAIDOC Cup teams

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FNSW

Football NSW have announced Broadlex Cleaning and Property Services as the official partner of its inaugural 2022 NAIDOC Cup teams.

On Wednesday July 6, 2022, Football NSW and Northern NSW Football will participate in the very first NAIDOC Cup event, taking place on Awabakal land at the Lake Macquarie Regional Football Facility.

Broadlex Cleaning and Property Services has come on board as partner of the Football NSW male and female representative teams who will be participating in celebration of First Nations’ communities, culture, and football.

Football NSW’s Head of Community Football Development and Support, Aaron Dibdin, was excited to have Broadlex supporting the initiative.

“We are incredibly excited to have our teams participating in the inaugural NAIDOC Cup event and want to thank Broadlex for their support,” Dibdin said in a statement to Football NSW.

“Broadlex have values that align strongly with the NAIDOC Cup initiative and Football NSW’s broader objectives around building a more inclusive sporting environment.

“We’re pleased to have them involved and supporting our very first representative teams in 2022.”

Broadlex Owner and Director, Angela Sakellis, spoke of her excitement to be involved in the new event.

“The NAIDOC Cup is a fantastic new initiative which will no doubt help inspire First Nations youth across the state,” Sakellis said via Football NSW.

“We are thrilled to be able to partner with Football NSW as teams sponsor, furthering our long-term commitment to the First Nations’ community.”

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Football Has the Audience. Does It Have the Commercial Strategy?

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Image Credit: One Nil Media

Soccerscene has launched Survey 4: Commercial Confidence in Football, calling on clubs, sponsors, governing bodies, commercial leaders and football industry professionals to assess whether the game is making the most of its enormous commercial potential.

Football has the audience, participation base and community reach to be one of Australia’s most powerful commercial platforms. But does the industry have the commercial strategy, professionalism and infrastructure required to turn that potential into sustainable growth?

That is the question at the centre of Soccerscene’s latest industry research.

The survey examines how attractive grassroots football is to potential commercial partners, what industry professionals believe is limiting football’s commercial potential, and whether clubs are presenting themselves professionally enough to sponsors.

It also explores what sponsors value most when engaging with football – from community reach and participation scale to brand alignment, values and purpose – as well as whether improved facilities could directly contribute to stronger sponsorship outcomes.

Is football fully capitalising on its commercial opportunity?

Football continues to provide brands with access to highly engaged communities across grassroots, community and elite environments. Yet the commercial landscape remains fragmented, with clubs operating with vastly different levels of resources, capability, governance, media infrastructure and commercial expertise.

Soccerscene’s survey is designed to capture the industry’s perspective on where the opportunities exist – and where football may be leaving commercial value on the table.

The research will look specifically at four key areas:

  • Commercial attractiveness – How attractive is grassroots football as a commercial partnership?
  • Commercial barriers – What is holding football back from reaching its full commercial potential?
  • Club professionalism – Are clubs presenting themselves effectively and professionally to sponsors?
  • Sponsor value – What are sponsors really looking for when they invest in football?

The survey also asks whether better facilities would have a direct impact on sponsorship outcomes, highlighting the potential relationship between infrastructure, commercial presentation and investment.

Have your say

Soccerscene is encouraging football clubs, sponsors, commercial professionals, governing bodies, administrators, media professionals and industry stakeholders to participate.

The findings will contribute to Soccerscene’s ongoing program of industry research, designed to provide a clearer picture of the challenges and opportunities facing football and the organisations operating within it.

Take the Survey: Commercial Confidence in Football

Complete the Commercial Confidence in Football Survey here

The survey will close on 30 August 2026 at midnight, with responses received before the deadline included in the final analysis.

Football has the audience. The question is whether it has the commercial strategy to match.

NSW Government opens $4.65 million Local Sport Grant Program

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Image Credit: Football Australia

The NSW Government has opened applications for the 2026–27 Local Sport Grant Program, with up to $4.65 million available to support grassroots sporting organisations across the state.

The program will provide grants ranging from $2,000 to $20,000 for incorporated not-for-profit sporting clubs and associations.

Funding is aimed at increasing participation, improving governance and enhancing community sporting facilities.

Applications opened on 27 July and will close at 1pm on 24 August 2026, with successful applicants expected to be announced in December 2026.

The Local Sport Grant Program forms part of the NSW Office of Sport’s ‘Everyone Plays Here’ strategic plan.

The plan is designed to strengthen community sport by supporting initiatives that encourage regular participation and improve long-term member retention.

Funding is also available for projects that reduce barriers to participation and create more inclusive sporting environments, particularly for women and girls, multicultural communities, people with disability, First Nations people and members of the LGBTQIA+ community.

In addition to participation initiatives, the program will support projects that improve the financial sustainability and governance of community sporting clubs, while also investing in the quality, adaptability and environmental sustainability of sporting facilities across New South Wales.

Successful projects must be completed by June 2028, with applicants required to meet the eligibility criteria outlined in the program guidelines.

The NSW Office of Sport has encouraged eligible organisations to submit applications before the closing date, with grants awarded through a competitive assessment process.

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