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Four Australian referees gunning to officiate at 2023 Women’s World Cup

Football Australia have announced that four Australian match officials have been chosen as candidates to possibly officiate at the 2023 Women’s World Cup on home soil.

Australian female referees Kate Jacewicz, Casey Reibelt and assistant referees Sarah Ho and Joanna Charaktis will be required to fulfil a range of criteria over the next three years (in what FIFA is calling a ‘Road to AUS/NZL’ project), to be in with a chance to be selected on FIFA’s final panel of match officials for the 2023 tournament.

Football Australia Chief Executive Officer James Johnson said it is a great opportunity for the four match officials to officiate at a World Cup in Australia and New Zealand.

“We are thrilled to learn of the selections of Kate, Casey, Joanna, and Sarah as part of FIFA’s ‘Road to AUS/NZL’ project,” he said.

“The FIFA Women’s World Cup Australia/New Zealand 2023 will be a tournament of firsts, and while numerous match officials have represented Australia at FIFA Women’s World Cups in the past, Kate, Casey, Joanna, and Sarah have the opportunity to be the first to do so on home soil and in doing so lift the profile of Australian referees and match officials.

“Australians from many of areas of the game will be central to the delivery of the FIFA Women’s World Cup in 2023, and just like the Westfield Matildas, we are committed to doing everything we can to support our match officials on their paths to 2023.

“In the XI Principles for the future of Australian football we highlight our commitment to anchoring the growth of Australian football in women’s football.  We are particularly focused on development pathways for our referees and match officials, and encouraging women and girls to take up opportunities to become referees and match officials. The involvement of Kate, Casey, Joanna, and Sarah in FIFA’s ‘Road to AUS/NZL’ project will provide the next generation of young match officials with champions to look up to.”

Jacewicz and Reibelt officiated at the 2019 Women’s World Cup, whilst Ho was involved in three previous Women’s World Cups in 2007, 2011 and 2015. If successful, Charaktis will referee at her first World Cup in 2023.

Philip Panas is a sports journalist with Soccerscene. He reports widely on football policy and industry matters, drawing on his knowledge and passion of the game.

Optus Sport to stream Football Victoria’s Nike F.C. Cup Final

Nike F.C. Cup

Football Victoria have made the exciting announcement that Optus Sport will yet again stream the Nike F.C. Cup Final in 2022.

Optus Sport have been the home of the English Premier League in Australia since 2016, and are also home to LaLiga, the Women’s Super League, K-League, J-League and the EURO’s.

The Cup Final will be held on Sunday afternoon, when South Melbourne takes on Calder United at Valley Park Events Centre, Broadmeadows.

Football Victoria CEO Kimon Taliadoros applauded Optus Sport’s commitment and acknowledged their continued support of the local game in a statement released by Football Victoria.

“The appetite for women’s football is growing exponentially and we thank Optus Sport for their elevation of the Nike F.C. Cup again in 2022,” he said in a statement.

“We are thrilled that subscribers across the nation can experience the quality football that the two teams will deliver on Sunday.”

Match coverage starts at 3.30pm AEDT, with the final kicking off at 4pm this Sunday.

Coverage will also be provided for non-subscribers on NPL.TV and Football Victoria’s Facebook and YouTube.

Customers can watch Optus Sport on their favourite screens and devices via Fetch, Apple TV, Android TV compatible Smart TVs, LG Smart TVs, Apple Airplay, Chromecast, Amazon Fire TV, Xbox, compatible Samsung Smart TVs or desktop, or on-the-go via tablet, mobile, or laptop.

FC Bayern and Adobe partner to power the club’s digital transformation

Bayern and Adobe

FC Bayern, one of the world’s most historic and successful football clubs, have announced a multi-year partnership with Adobe to power the club’s digital transformation.

The agreement will bring new, personalised experiences to its millions of current and future global fans – both on and offline – while driving greater efficiency and more sustainable business practices through Adobe’s enterprise solutions.

With a rapidly growing global fanbase, FC Bayern is passionate about connecting fans to their favourite club in new ways. Adobe’s technology will provide FC Bayern the ability to better understand its fans to create more engaging and individualised sports experiences.

Adobe Experience Cloud, including Adobe’s customer data platform, will help FC Bayern create fan profiles to better understand how supporters engage with the brand and ensure they enjoy a more personal relationship with their favourite teams. This means the overall matchday experience will be enhanced for fans, giving supporters real-time notifications at their fingertips including merchandising discounts, video content and last-minute ticket availability.

With more digital experiences across platforms, channels and devices, FC Bayern fans will never miss a moment whether they are at the Arena, on the go or in the comfort of their home. For example, when a goal is scored fans will receive content on their preferred channel to celebrate the moment in real time, as well as post-match video commentary and highlights.

FC Bayern will also use Adobe Document Cloud, including Adobe Acrobat Sign, to digitise collaboration with fans, employees and partners. With Document Cloud, activities like signing up for memberships or executing player agreements will be quick and secure, while reducing environmental impact.

“Today’s FC Bayern fan is digitally savvy and craves new ways to get closer to our club and players, which is why we aim to create sustainable and lasting interactions that bring matchday excitement to our millions of passionate fans across the world,” FC Bayern CEO Oliver Kahn in a statement.

“We’re investing in a long-term digital strategy with Adobe’s breadth of enterprise applications at the core of our technology, to deepen how our fans engage with the club and to inspire the next generation of fans for years to come.

“FC Bayern has millions of fans around the world, and they are at the forefront of revolutionising fan experiences,” said Anil Chakravarthy, president of Digital Experience Business at Adobe. “With this partnership, FC Bayern will create more personalised experiences to enable fans to celebrate the passion and heart of the club wherever they may be.”

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