Game Changer star awarded to Valentine Eleebana FC of NNSWF

Valentine Eleebana

Valentine Eleebana FC is the first Northern NSW Football club to gain one star and be officially recognised in the Game Changer program.

Game Changer is the recently-launched Club Development Program by Football Australia, dedicated to linking clubs at various opportunities to grow and increase female participation through the legacy program established to support football at all levels.

The purpose of the Club Development Program is to safeguard and amplify the clubs by making them stronger and more resilient, networks and education for women and girls within football.

The program is available around the country for every football club.

Valentine Eleebana FC Football Coordinator Rachel Slee said via press release:

“We will be working really hard throughout this season to connect our female participants with the Women’s World Cup and the inspirational Matildas, Game Changer has introduced the club to opportunities that we can explore to retain female participants while implementing strategies to have an even stronger female presence in 2024.”

NNSWF Project Manager Club Development Phillip Andrews added via press release:

“The Game Changer process has required the club to develop an action plan to be implemented over the next 12 months focused on creating opportunities for the development of female football, we look forward to Valentine Eleebana FC implementing the identified actions over the next year leading to positive growth in female participation from administration to coaches and players.”

Football Australia has its hands full in creating opportunities to appreciate and honour the clubs to engage with the program, while at the same time promoting the Matildas who take part in the upcoming FIFA Women’s World Cup 2023.

The one star Game Changer recognition involves creating a club profile and replying to the questions in the Women’s and Girls unit in the lead-up to constructing an action plan.

For more information about Game Changer, click here.

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Launceston City Launches Inclusive Facility Upgrade

Launceston City FC has announced that work has commenced on a new refurbishment for the club’s change room endorsed by the Play Our Way program.

Built in 1979 by the club’s volunteers, the facility’s new refurbishment will include a new roof, a multipurpose and education room, a parent room, renovated changerooms, an undercover walkway, and a new entry.

Launceston City FC Director and lead strategic lead for the project, Jesse Woodroffe, spoke to Soccerscene about what the refurbishment will do for inclusivity and equality around the community.

“What it does is shows that we are a club for everyone, and having a standalone designated facility that’s prioritised for women and girls, sends a signal that sport is for everybody and gone are the days where there isn’t equal access,” she said.

“We are seeing a great shift nationwide in equitable access to facilities, grounds and change rooms; certainly, it wasn’t that way a few decades ago.

“Our hope is that we can offer this room and these facilities out to other groups or NGO’s as well.”

Launceston City aims to complete the refurbishment by April next year in order to have the new change rooms available for the upcoming season.

The project is supported under Stream 1 of the Australian Government’s $200 million Play Our Way Program and aims to deliver modern, inclusive changerooms for women and girls in Launceston’s community.

The Play Our Way Program

The Play Our Way Program is designed to remove barriers to participation, reduce discrimination, and promote equality in sport by funding local initiatives and ideas.

An input of experts across the sport sector and key Australian government agencies helped design the program, including an expert advisory panel of women with experience in community and professional sport.

“Play our Way is an opportunity for local governments, community organisations, the not-for-profit sector and sporting organisations to seek funding for localised solutions and improvements,” said Minister for Communications and Sport, Anika Wells, in a press release about the program.

“The program will be available for all sports, but it is anticipated soccer, as the highest participation sport in Australia, will need significant resourcing in the wake of the greatest Women’s World Cup ever.”

Sydney FC Announces New Strategic Partnership With Trip.com for 2025/26 Season

Sydney FC have confirmed a partnership with Trip.com for the A-League 2025/26 season. 

Trip.com is one of the world’s leading online travel platforms, and the collaboration will give Sydney FC members access to exclusive travel discounts and other special offers. 

Matt Pound, Sydney FC General Manager of Commercial and Marketing, said the partnership directly correlates to the club’s future goals. 

“We’re delighted to team up with Trip.com, a global leader in travel technology and innovation,” said Pound.

“Our members love to travel, whether following the Sky Blues around Australia or exploring new destinations, and we are thrilled to be able to offer them discounts thanks to Trip.com, making their journey simpler, smart and more rewarding.”

Kevin Lu, Territory Manager for Trip.com Oceania also commented on the partnership, 

“We are thrilled to partner with Sydney FC, a club that embodies passion and global ambition, as we bring exclusive travel opportunities to their dedicated fans.

“This collaboration perfectly aligns with Trip.com’s mission to make travel seamless and exciting, and we look forward to helping Sky Blues supporters explore the world with the same energy they bring to every match.”

Trip.com’s local and international advertisements will also be featured across Sydney FC’s digital channels through the season. 

With the partnership spanning the full 2025/26 campaign, the initiative reinforces Sydney FC’s commitment to enhancing the supporter experience both on and off the pitch.

By connecting fans with a trusted global travel provider, Sydney FC aims to add greater value to its membership program while strengthening its ties to the community. 

The collaboration also reflects a growing trend in world football of integrating lifestyle-focused partners into club ecosystems, highlighting the broader vision to serve fans beyond match day. 

With exclusive offers, integrated digital activations and shared ambitions around innovation and growth, both Sydney FC and Trip.com are confident the partnership will deliver meaningful benefits throughout the season ahead.

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