HydroMassage and CryoLounge+: Enhancing and improving recovery

The art of recovery has become an integral aspect for strength and conditioning coaches to manage, with clubs implementing different strategies when it comes to recovery sessions.

Whether that would include players completing a range of exercises or managing their workload after a long game, we have now seen technology such as HydroMassage and CryoLounge+ come into the fold to help athletes recover.

HydroMassage and CryoLounge+ are products of Tees Valley Innovation, a leading UK supplier of innovative fitness and wellness products and leisure consultancy.

They also work alongside WellnessSpace Brands to offer convenient, technology-based solutions for post-workout recovery.

HydroMassage is an innovative water massage lounge and bed for wellness and muscle recovery, utilising powerful waves of heated water massage to target specific body areas.

The personalised full-body heated massage has an interactive touchscreen that controls the speed and pressure of your massage, while also having the option to design your own massage.

Some of the benefits of HydroMassage include:

  • Temporary relief from minor pains and aches
  • Reduce stress and anxiety levels
  • Reduce muscle soreness, stiffness and tension
  • Increases circulation in local areas where massaged
  • Enhances feelings of well-being and deep relaxation

CryoLounge+ is an advanced recovery chair with complimentary cold and heat zones. The cold zones can lie between -1°C to -3°C which targets soreness or minor aches and pains. Whereas, the heat zones can be between 35°C to 46°C and can be applied in other areas of the body to provide a comfortable and safe experience.

This advanced technology to improve cold and heat treatment also has an interactive touchscreen that controls many features such as temperature, leg compression heat and cold to different parts of the body, and the auxiliary pad.

CryoLounge+ offers convenient and accessible treatments that can be customised to the athlete’s demands. They can select certain areas to ice while heat somewhere else on the body to reduce the discomfort often associated with targeted cold recovery.

These products have been used in places such as Leeds Beckett University for its students and community members who compete in sports or attend the gym and need a source of recovery. HydroMassage and CryoLounge+ can also be used at selected gyms and health and leisure centres that provide these products to their members.

Mark Dunstan, Interim Head of Sport and Active Lifestyles at Leeds Beckett University said about HydroMassage:

“We wanted to go a little bit beyond just putting another piece of fitness equipment,” he said on the Tess Valley Innovation YouTube channel.

“We wanted to broaden the service offers that we’ve got and when we came across HydroMassage, it just seems something that would really tick a massive box in terms of student health and well-being rather than just their physical health.

“It can also look after mental health by providing relaxation massages and it’s going to benefit students in many ways.”

For decades, various forms of massage such as cold and hot treatment have been mainly labour-intensive and can prove to be somewhat difficult to provide to certain athletes and clubs each day. However, with the introduction of HydroMassage and CryoLounge+, they both share similarities in their functions.

Both don’t need any specialist staff and it’s time-efficient only requiring 10-15 minutes of the athlete’s time. Therefore, a large number of athletes can access on-demand massages and cold or heat treatments whenever needed.

With the use of HydroMassage and CryoLounge+, sporting organisations and clubs can optimise the way they deal with recovery sessions. They won’t have to rely mainly on staff to deliver their massages and with these products, more athletes can potentially improve their game on the pitch with the right resources at their disposal.

 

 

 

 

 

 

Melbourne City names Alpha Gear as Official Equipment Partner

Melbourne City FC confirm ALPHA Gear as the Club’s Official Football Sports Equipment Partner, renowned Australia’s customised small sided-goals.

ALPHA Gear produces high quality full-sized and small sided goals, footballs and off field apparel amongst other products and has been supplying training equipment to City since 2017.

This new collaboration formalises the relationship between the two brands, with ALPHA Gear now extending its support to include the Club’s senior men’s and women’s teams, as well as City’s community initiatives.

ALPHA Gear will play a key role in programs such as City in the Community (CITC) and Macca’s City Clubs, with their logo featured on CITC Young Leaders’ uniforms and exciting product giveaways for Macca’s City Clubs.

Brisbane Roar in 2023 partnered with Alpha Group and the company is destined to continue to grow within Australian football as they continue to successfully supply their products.

ALPHA Gear Director, Robert Bonanno expressed his enthusiasm about finalising the partnership and joining forces with Melbourne City after many years of collaboration.

“Melbourne City’s focus on community engagement and youth development is really impressive, and at ALPHA Gear, we share those same values,” Bonanno mentioned in a statement.

“Building strong on-field environments for footballers of all ages and abilities to develop is what we are all about, so we couldn’t be more excited to formally partner with City.”

Melbourne City FC CEO Brad Rowse spoke on the fantastic relationship both parties have built over time, sharing similar sentiments.

“We’ve been working with ALPHA Gear for several years already, and they have always ensured a seamless training experience, helping our teams perform at their best with top-quality equipment,” Rowse said in a club statement.

“Trophies might be awarded in stadiums, but they are won on the training pitch. To train at the highest level, you need the highest quality equipment, which is exactly what we have with ALPHA.

“We’ve been working with ALPHA Gear for several years already, and it’s exciting to now have their support across all levels of the Club, including our community programs, which are at the heart of everything we do.”

The collaboration will end up benefitting the community and youth programs within the club whilst also upgrading the quality of their current training products.

Ticketchainer: A new look into sports ticketing management

Ticketchainer is a Paris-based tech company that is focusing on transforming the sports ticketing industry from a simple sales tool to a comprehensive e-commerce platform that is suited to the needs of its clients.

Founded in 2019, Ticketchainer has now worked with many sports clubs and organisations across France, including Ligue 2 side AC Ajaccio, offering a product that provides:

  • A personalised purchase journey with a customised user experience and interface, integrating the best e-commerce practices with a responsive design adapted to computers, tablets and smartphones.
  • A back office for ticketing management which configures events and subscriptions, while displaying real-time tracking of ticket sales and combined offers.
  • A fixed and mobile access control management through a dedicated mobile application, personal digital assistants (PDAs) with the Ticketchainer Application Programming Interface (API), or interfacing with existing fixed access control systems.

Co-founder and CEO of Ticketchainer, Sami Bouden, explains how the idea of Ticketchainer all came about in an article with ENSTA Paris:

“Sport, and football in particular, is the events sector where ticketing is the most complex to manage: numbered seats, annual or half-season subscriptions, security, there are many parameters to take into account,” he said.

“It seemed to me to be a challenge that was both captivating and within my reach. That’s how the idea of ​​Ticketchainer was born.”

In addition, Ticketchainer decided to branch out internationally becoming the ticketing platform for the 2023 African Cup of Nations, which was a massive achievement for the tech company.

“It was a huge satisfaction for the team because we won this competition ahead of all the big names in the sector, which is a strong signal for the future,” Bouden added via the article with ENSTA Paris.

During the build-up, Ticketchainer launched their online ticketing platform that covered the six stadiums used for the tournament which had a capacity ranging from 25,000 to 60,000 seats.

In addition, they also deployed 70 box offices across the Ivory Coast to sell physical tickets utilising their technology for digital payments.

In approximately three months, Ticketchainer sold over a million tickets for the 2023 African Cup of Nations. They also had to manage more than 350,000 connections per day, selling 25,000 tickets daily for several weeks.

However, the French tech company did come across some technical challenges along the way.

“Security was of course a crucial aspect, but we had anticipated the issue very well and all attempts at fraud were foiled. We worked enormously to adapt our technology to the scale of the event and make it safe and robust. And it worked perfectly,” Bouden said in an article with ENSTA Paris.

Although still relatively new in the sports ticketing industry already working with various sporting organisations in France, Ticketchainer is looking to continue to expand in Europe after the success of the African Cup of Nations.

“Our main objective remains to consolidate our expansion on the French and European market and to become the reference solution for the most prestigious competitions,” Bouden said in an article with ENSTA Paris.

“At the same time, the success of our performance at the African Cup of Nations naturally allows us to nurture ambitions on new markets, particularly in the Gulf countries, and emerging markets where the event industry is exploding. We have just proven that we have all the assets to achieve this.”

Ticketchainer could prove beneficial to most sports clubs and organisations to help them get a better grasp on handling and organising ticket purchases.

Although it may be a while to see this type of technology implemented in Australia, if Ticketchainer’s success in the sports ticketing scene continues we may see them expand into other continents as well as other big future sporting competitions.

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