The office, situated in London’s King’s Cross district, will act as a regional hub for forging and maintaining relationships with stakeholders in the local market and will work to promote clubs across the top two tiers of Spanish soccer.
It will be spearheaded by Keegan Pierce and Javier del Rio, who already serve as ambassadors for La Liga in the UK and Ireland as part of the La Liga Global Network, which is composed of 46 ‘delegates’ based in 43 countries around the world.
“The UK is one of the most important strategic markets for both La Liga and its clubs,” said League President Javier Tebas (pictured).
“From a business perspective, London is home to the world’s leading media outlets, broadcasters and sponsors.
“We look forward to building on the already strong reputation that Spanish football has in the country where the game was born.”
The new UK operation becomes La Liga’s 11th international office, joining existing locations in the United States, Mexico, Belgium, Nigeria, South Africa, the UAE, India, Singapore and China, where it operates two hubs.
The new office opening comes after the recent launch of LaLigaTV in the UK and Ireland. The linear TV channel, managed in partnership with local broadcast partner Premier Sports, went live on Sky and Virgin Media platforms last month. The package is priced at UK£5.99 (AU$11.53) per month in the UK and at €5.99 per month in Ireland.