Competing Football Promises as Election Day Approaches

Matildas vs France Women's World Cup

This Saturday the Australian public will shape the future of the nation when they head to the polls to vote in the 2025 Federal election.

Another factor that could sway some voters is the promises made by the major parties to support local sports clubs and reserves, especially those focused on football.

The Albanese Labor Government has already made major strides when it comes to funding the future of soccer in this nation, particularly for women’s and girl’s involvement.

On the back of a successful FIFA women’s World Cup campaign on home soil which saw the Matildas make it to the Semi-Final, the Albanese Government announced the “Play Our Way” program.

This program would provide greater opportunities for women and girls to access, participate and remain involved in sport and physical activity.

Women and girls in Australia are under-represented in sport and physical activity, so, the Play Our Way program will support and provide more opportunities for equal participation in sport and physical activity, as well as access to sporting facilities, equipment and initiatives.

Prime Minister Anthony Albanese highlighted the importance of the program.

“The Matildas have given us a moment of national inspiration, this is about seizing that opportunity for the next generation, investing in community sporting facilities for women and girls around Australia,” he said in a press release.

“Sport is a great unifier and a great teacher – it brings communities together, it teaches us about teamwork and resilience and the joy of shared success.

“We want women and girls everywhere in Australia to have the facilities and the support to choose a sport they love.”

The Australian government has provided $200 million for the Play Our Own program which will run over three years from 2024-25 to 2026-27.

Looking ahead, Labor has made several commitments to supporting the growth of football across the country.

One example is the pledge to commit $1.2 million to upgrade soccer facilities in Creswick and Daylesford if the Federal Labor Government is re-elected.

In April, Catherine King, the Member for Ballarat, announced that the funding promise will go towards upgrades at Victoria Park in Daylesford and the Doug Lindsay Recreation Reserve in Creswick.

According to Ms King, the Daylesford and Hepburn United Soccer Club has around 150 players, including 40 female players, and has been forced to cap its intake because current pitches cannot accommodate this growth.

Labor’s pledge will help rectify this issue as well as create a welcoming and inclusive environment for all women and girls. 

Other pledges by Labor include $10 million towards a new mini stadium for Melbourne City FC, facility upgrades at Alamein FC/ Ashburton SC, $3.5 million towards female-friendly facilities at St Albans Saints FC, and more.

Meanwhile, the Liberal Party has also pledged strong support for the future of the sport, promising funding if elected.

One notable example is the party’s pledge to commit $2 million to upgrade Heidelberg United Alexander FC facilities should it win the federal election.

In April, Liberal candidate Chris Parr made the announcement in the Jagajaga electorate, joined by local MP Keith Wolahan and Senator James Paterson.

The funding will go towards major improvements to the club’s facilities, including a new Olympic Museum, bigger training areas, more open green space, and larger clubrooms to better serve the growing community.

The announcement has been seen as a big win for local families, sports lovers, and volunteers, with the Coalition highlighting its commitment to supporting communities by working closely with local groups and the Banyule City Council.

Another notable pledge by the Liberal Party is to upgrade Devlins Road Recreation Reserve in Ocean Grove.

In March 2025, the Liberal Party confirmed that the first stage of the upgrade would receive $5 million if the Coalition wins the federal election.

This project would bring new soccer fields with lighting and fencing, a pavilion, and a new home for the Surfside Waves Soccer Club, establishing a permanent base for junior soccer and other sports at the reserve.

However, in the following month, the Albanese Labor government pledged to match the election promise made by the Coalition meaning the first stage of the Devlins Road Reserve upgrade in Ocean Grove will get a $5 million kickstart regardless of which party forms the government next month.

This is just one of many instances where both parties have clashed over election commitments to local clubs and reserves, with other examples including FC Eaglehawk, Dwyer Street Reserve, Phillip Island Soccer Club just to name a few.

According to Football Victoria, the 2025 federal election has resulted in a total funding commitment value of $93,560,000 in just the state alone.

So, as Australians head to the polls, it’s clear that the battle for votes extends beyond national issues, with local football sports funding emerging as a key play in shaping community support.

Previous ArticleNext Article

Football Australia CEO James Johnson to step down

Chief Executive Officer of Football Australia, James Johnson has advised the Board of his decision to resign.

Mr Johnson’s decision marks the end of his 5½-year term as CEO of the sport’s governing body, during which he, together with the Board, the Football Australia team, and the wider football community, led one of the most successful eras in Australian football history.

During his tenure, Mr Johnson steered Australian football through the challenges of the COVID-19 pandemic, helping the sport reach record participation levels. Under his leadership, Football Australia launched a 15-year strategic vision, achieved unprecedented revenue growth, implemented significant reforms such as Club Licensing Regulations and updates to the Player Transfer System, and revitalised the Australia Cup by linking it to Asia via the AFC Club Competitions.

Mr Johnson oversaw Football Australia’s successful bid for and hosting of the FIFA Women’s World Cup 2023™, a globally acclaimed event that marked a cultural turning point for sport in Australia. During his time as CEO, Football Australia also secured hosting rights for the AFC Women’s Asian Cup Australia 2026™ and elevated both the men’s and women’s national teams into prominent global sporting brands, each achieving their best-ever results at the FIFA World Cup 2022™ and FIFA Women’s World Cup 2023™.

In a reflection on his time at the helm, James Johnson expressed gratitude for the opportunity to lead Football Australia over the past 5½ years, highlighting the dedication and talent of the colleagues he worked with throughout his tenure.

“It has been a privilege to lead Football Australia for the past 5½ years, having had the pleasure to work alongside the most talented, committed and dedicated staff, executives and board members,” he said via press release.

“As someone who is immensely passionate about Australian football, this decision has not come easy, but I believe the time is right to step down.

“I want to extend my thank you to the Football Australia Board and everyone within the Australian football community for their support during my tenure. Football is a local and global sport so no matter where I am, I will always be here to support Football Australia and Australian football.”

The Football Australia Board has appointed current director and former Matilda, Heather Garriock, as Interim Chief Executive Officer, effective immediately.

KAM Melbourne to acquire majority stake in Western United FC

KAM Melbourne has confirmed its agreement to acquire a majority stake in the Western United Football Club and its parent company Western Melbourne Group.

Since launching in 2018, Western United Football Club (WUFC) has quickly made its mark on the pitch.

In 2019, Western Melbourne Group (WMG) and its group of investors set out with a bold vision: to create a vibrant, sports-led hub blending retail, residential living, and football in Melbourne’s west.

Their 62.5-hectare site in Tarneit, 25 kilometres from Melbourne’s CBD is at the heart of a groundbreaking public-private partnership with Wyndham City Council, focused on building world-class sports infrastructure.

At the core of this development will be a purpose-built football stadium and a home for an elite professional club.

KAM Melbourne, part of KAM Sports, brings specialist knowledge and will work alongside WMG’s partners and stakeholders to bring this vision to life.

The company is headed by Chairman and co-founder Maciek (MG) Kaminski, and CEO and co-founder Mikhail Kaminski.

With a strong background in managing large-scale residential and commercial projects in the US and Europe, the team brings deep expertise in investment, development, and project structuring.

Looking ahead, WUFC will be part of a broader, international multi-club strategy focused on football development. The goal is to create elite-level opportunities and pathways for Australian talent.

With over 40 years’ experience in both public and private real estate sectors, the Kaminski family is well-placed to lead this ambitious project.

For them, combining their global property development experience with football club ownership has been a long-held dream—and WUFC, along with the larger WMG project, offers the perfect way to make that dream a reality in Australia.

Chairman of Western Melbourne Group Jason Sourasis expressed his excitement ahead of the acquisition.

We are thrilled by the significant investment and commitment from KAM Melbourne,” Mr Sourasis said in a press release.

“It was important to partner with a group that aligned with our values and believed in the vision.

It has been an intensive 12-month due diligence process, in which KAM Melbourne took the time to truly understand our vision and the role it will play in shaping the needs of a fast-growing community.”

The deal is still pending and will go ahead once it receives the required approvals from Wyndham City, the Australian Professional Leagues (APL), and Football Australia (FA).

Western United and the Western Melbourne Group will provide further comments once the necessary regulatory approves have been finalised.

Most Popular Topics

Editor Picks

Send this to a friend