Lechia Gdańsk has confirmed LV BET as the club’s new front-of-shirt sponsor, ending a nearly two-year period without a major shirt partner. The announcement comes ahead of the team’s upcoming clash with GKS Katowice and marks a significant expansion of the club’s partnership with the Polish betting company, which first came on board as a sleeve sponsor in January 2025.
This milestone not only addresses one of the most visible commercial gaps in Polish football but also represents a turning point in Lechia’s broader commercial recovery following a challenging period marked by financial instability and relegation.
A Fresh Start After a Lengthy Gap
Lechia Gdańsk has been without a major shirt sponsor since mid-2023, when its previous deal with eToro came to an end. The absence of a lead sponsor had become a symbol of the club’s off-field struggles and downturn in performance.
The agreement with LV BET signals a fresh chapter for the club, representing its first major sponsorship deal since embarking on a rebuild in the Polish second division.
Rapid Growth in Partnership
LV BET began its association with Lechia on 31 January 2025, initially featuring on the team’s sleeves, in-stadium signage, and across digital marketing assets. In just four months, the relationship has grown significantly, culminating in a full upgrade to front-of-shirt sponsor status.
Having operated in the Polish betting market since 2016, LV BET now takes on the role of Lechia’s principal commercial partner, with increased visibility across merchandise, digital channels, and fan engagement platforms.
Lechia’s Commercial Director, Paweł Kokosza, said the rapid growth of the alliance with LV BET reflects a shared commitment to long-term success.
“When we started working with LV BET in January, it was an important step and a chance to build something long-term,” he said via press release.
“Seeing our partner increase their commitment so soon and appear on the front of the shirt is a great signal.”
Strategic Boost for Club and Sponsor
The timing of this deal is pivotal, as Lechia Gdańsk continues its efforts to regain stability both on and off the field. The collaboration provides a welcome financial injection and strengthens the club’s profile as it seeks to attract additional sponsors and commercial allies.
For LV BET, the move reflects a strategic commitment to regional football clubs with passionate supporter bases and long-term growth potential.
CEO of LV BET, Marcin Doszczeczko, said the decision to step up as main sponsor reflects the company’s strong belief in the club’s direction and leadership.
“We entered this project with belief in the club’s potential and the people behind it,” he said via press release.
“Taking the main sponsor role is a natural continuation of that vision.”
This partnership marks a promising new chapter for Lechia Gdańsk, signalling renewed commercial stability and shared ambition as both club and sponsor look to build a successful future together.
