Lechia Gdańsk secures LV BET as new front-of-shirt sponsor

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Lechia Gdańsk has confirmed LV BET as the club’s new front-of-shirt sponsor, ending a nearly two-year period without a major shirt partner. The announcement comes ahead of the team’s upcoming clash with GKS Katowice and marks a significant expansion of the club’s partnership with the Polish betting company, which first came on board as a sleeve sponsor in January 2025.

This milestone not only addresses one of the most visible commercial gaps in Polish football but also represents a turning point in Lechia’s broader commercial recovery following a challenging period marked by financial instability and relegation.

A Fresh Start After a Lengthy Gap

Lechia Gdańsk has been without a major shirt sponsor since mid-2023, when its previous deal with eToro came to an end. The absence of a lead sponsor had become a symbol of the club’s off-field struggles and downturn in performance.

The agreement with LV BET signals a fresh chapter for the club, representing its first major sponsorship deal since embarking on a rebuild in the Polish second division.

Rapid Growth in Partnership

LV BET began its association with Lechia on 31 January 2025, initially featuring on the team’s sleeves, in-stadium signage, and across digital marketing assets. In just four months, the relationship has grown significantly, culminating in a full upgrade to front-of-shirt sponsor status.

Having operated in the Polish betting market since 2016, LV BET now takes on the role of Lechia’s principal commercial partner, with increased visibility across merchandise, digital channels, and fan engagement platforms.

Lechia’s Commercial Director, Paweł Kokosza, said the rapid growth of the alliance with LV BET reflects a shared commitment to long-term success.

“When we started working with LV BET in January, it was an important step and a chance to build something long-term,” he said via press release.

“Seeing our partner increase their commitment so soon and appear on the front of the shirt is a great signal.”

Strategic Boost for Club and Sponsor

The timing of this deal is pivotal, as Lechia Gdańsk continues its efforts to regain stability both on and off the field. The collaboration provides a welcome financial injection and strengthens the club’s profile as it seeks to attract additional sponsors and commercial allies.

For LV BET, the move reflects a strategic commitment to regional football clubs with passionate supporter bases and long-term growth potential.

CEO of LV BET, Marcin Doszczeczko, said the decision to step up as main sponsor reflects the company’s strong belief in the club’s direction and leadership.

“We entered this project with belief in the club’s potential and the people behind it,” he said via press release.

“Taking the main sponsor role is a natural continuation of that vision.”

This partnership marks a promising new chapter for Lechia Gdańsk, signalling renewed commercial stability and shared ambition as both club and sponsor look to build a successful future together.

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Football Queensland Welcomes Musco Lighting as Official Lighting Partner

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Football Queensland has welcomed Musco Lighting as its Official Lighting Partner, bringing world-class sports lighting expertise to football clubs and facilities across the state.

The partnership will support Football Queensland clubs as participation continues to grow across the state, helping communities access safer, higher-quality and more accessible football facilities.

Musco Lighting is a global leader in sports lighting, with more than 50 years of experience delivering lighting solutions across sporting venues worldwide. The company was also the first in the world to be certified by FIFA as a Preferred Provider for Floodlight Systems and provided lighting for 12 of the 16 stadiums used at the recent FIFA World Cup.

Through the new partnership, Football Queensland clubs will have access to Musco’s specialist expertise and solutions as they look to improve and develop their lighting infrastructure.

Football Queensland CEO Robert Cavallucci said the partnership represented an important step in supporting the continued growth of football across Queensland.

“I’m proud to see this partnership between Football Queensland and Musco come to life.

“With participation continuing to grow across Queensland, the need for quality football infrastructure has never been greater. This partnership will help our clubs access world-class lighting expertise to create safer, better and more accessible facilities for their communities.

The partnership provides an opportunity to combine Football Queensland’s extensive network across the state’s football community with Musco’s global expertise in sports lighting, supporting clubs as they continue to invest in facilities that meet the needs of their growing participation bases.

Football Queensland and Musco will work together to help clubs identify lighting solutions that can enhance facility quality and accessibility, supporting more opportunities for players and communities to participate in football.

Football Queensland Official Lighting Partner – Musco Lighting

With more than five decades of experience in sports lighting, Musco has delivered projects across some of the world’s most significant sporting venues and events.

The company’s FIFA Preferred Provider certification and involvement in the recent FIFA World Cup further demonstrates its expertise in delivering lighting systems to the highest international standards.

The partnership with Football Queensland will bring this expertise closer to Queensland’s football community, providing clubs with access to a specialist lighting partner as the game continues to grow across the state.

Premier League clubs approve new strategic partnership proposal with EFL

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The Premier League and its clubs have recently approved a funded proposal for a new long-term strategic partnership with the English Football League (EFL). The deal could deliver significant additional funding to clubs across the English football pyramid.

The proposal, approved on July 30, will now go to the EFL and its 72 member clubs for consideration. The agreement could begin from the 2026/27 season, subject to further discussions and approval.

The move follows years of debate over the distribution of Premier League revenues. It also comes as English football looks to establish a more sustainable financial settlement between the top flight and the EFL.

A new financial package

The Premier League has not released the full financial details of the proposal. Reporting from the BBC and Sky News indicates the package could provide an additional $2.86 billion (1.5 billion pounds) to EFL clubs over 10 years.

The agreement includes raising transfer levies from 4% to 6% and establishing a new lifeboat fund of $38 million (20 million pounds). This pool could be used to help any EFL club that goes into administration.

The funding would support clubs across the Championship, League One and League Two. It could also include dedicated investment to strengthen the wider football pyramid.

The Premier League confirmed in a statement it already commits $3 billion (1.6 billion pounds) every three years to the wider game and communities. The new proposal would significantly increase its financial support for the EFL.

EFL clubs to consider proposal

The EFL will now assess the proposal before presenting it to its member clubs. Those clubs will consider the financial benefits and wider implications of the agreement.

The proposed partnership would also operate within England’s wider football regulatory framework. The Independent Football Regulator has backstop powers if the leagues fail to reach an acceptable financial settlement.

The latest vote marks significant progress towards a new agreement between the Premier League and EFL. However, it does not complete the process.

Attention turns to final agreement

Negotiations over increased financial support for the EFL have continued for several years. The issue gained further importance after the financial difficulties clubs faced during the COVID-19 pandemic.

The Premier League’s unanimous approval now shifts attention to the EFL and its member clubs. Discussions on a deal have been continuing as far back as 2021. It is critical that a deal is reached soon for English football.

Both sides must still agree on the final terms of the partnership. The process will determine how future funding reaches clubs and supports the wider English football pyramid.

For the EFL, the proposal offers the prospect of greater financial support. For the Premier League, it represents a major step towards a long-term settlement with the professional game below the top flight.

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