Lechia Gdańsk secures LV BET as new front-of-shirt sponsor

Lechia Gdańsk has confirmed LV BET as the club’s new front-of-shirt sponsor, ending a nearly two-year period without a major shirt partner. The announcement comes ahead of the team’s upcoming clash with GKS Katowice and marks a significant expansion of the club’s partnership with the Polish betting company, which first came on board as a sleeve sponsor in January 2025.

This milestone not only addresses one of the most visible commercial gaps in Polish football but also represents a turning point in Lechia’s broader commercial recovery following a challenging period marked by financial instability and relegation.

A Fresh Start After a Lengthy Gap

Lechia Gdańsk has been without a major shirt sponsor since mid-2023, when its previous deal with eToro came to an end. The absence of a lead sponsor had become a symbol of the club’s off-field struggles and downturn in performance.

The agreement with LV BET signals a fresh chapter for the club, representing its first major sponsorship deal since embarking on a rebuild in the Polish second division.

Rapid Growth in Partnership

LV BET began its association with Lechia on 31 January 2025, initially featuring on the team’s sleeves, in-stadium signage, and across digital marketing assets. In just four months, the relationship has grown significantly, culminating in a full upgrade to front-of-shirt sponsor status.

Having operated in the Polish betting market since 2016, LV BET now takes on the role of Lechia’s principal commercial partner, with increased visibility across merchandise, digital channels, and fan engagement platforms.

Lechia’s Commercial Director, Paweł Kokosza, said the rapid growth of the alliance with LV BET reflects a shared commitment to long-term success.

“When we started working with LV BET in January, it was an important step and a chance to build something long-term,” he said via press release.

“Seeing our partner increase their commitment so soon and appear on the front of the shirt is a great signal.”

Strategic Boost for Club and Sponsor

The timing of this deal is pivotal, as Lechia Gdańsk continues its efforts to regain stability both on and off the field. The collaboration provides a welcome financial injection and strengthens the club’s profile as it seeks to attract additional sponsors and commercial allies.

For LV BET, the move reflects a strategic commitment to regional football clubs with passionate supporter bases and long-term growth potential.

CEO of LV BET, Marcin Doszczeczko, said the decision to step up as main sponsor reflects the company’s strong belief in the club’s direction and leadership.

“We entered this project with belief in the club’s potential and the people behind it,” he said via press release.

“Taking the main sponsor role is a natural continuation of that vision.”

This partnership marks a promising new chapter for Lechia Gdańsk, signalling renewed commercial stability and shared ambition as both club and sponsor look to build a successful future together.

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Football NSW releases $600,000 towards Grassroots Grants to meet Participation Pressure

The Victorian State Government has announced new grants and funding for 11 new community infrastructure projects for local football clubs, totalling $3.8 million.

Sixty-five football clubs across New South Wales have secured a combined total of nearly $600,000 in funding through the NSW Office of Sport’s Local Sports Grant Program. It follows as a result of Football NSW’s scale of demand for community sport support and the growing pressure on clubs struggling to keep pace with surging participation.

The grants, covering 69 individual projects across the Football NSW footprint, will fund facility upgrades, equipment purchases, participation programs and accessibility improvements: the unglamorous but essential infrastructure that determines whether community clubs can function at the level their members require.

The Local Sports Grant Program made up to $4.65 million available statewide in 2025, with $50,000 allocated to each electoral district and individual grants capped at $20,000. Football’s share of nearly $600,000 reflects the sport’s status as the largest participation code in NSW, and the degree to which that status has not always been matched by corresponding investment in the facilities and resources required to sustain it.

Volunteers carrying an unsustainable load

The announcement arrives against a backdrop of mounting pressure on the volunteer workforce that keeps community football operational. Across NSW, thousands of volunteers dedicate significant unpaid time each week to administration, ground preparation, canteen operation and the logistical demands of running competitive junior and senior programs. As participation numbers climb, driven in part by the sustained visibility of the AFC Women’s Asian Cup and the legacy of the 2023 FIFA Women’s World Cup, those demands have intensified without a corresponding increase in the resources available to meet them.

“As the largest participation sport in NSW it is pleasing to see almost $600,000 will be reinvested back into supporting our players, coaches, referees and volunteers to improve the football experience across our community clubs,” said Helen Armson, Football NSW’s Group Head of Strategic Partnerships and Corporate Affairs.

The equity dimension

The distribution of the grants across 65 clubs and 69 projects also speaks to the geographic breadth of football’s footprint in NSW, and to the uneven distribution of resources that has historically characterised community sport in this country. Clubs in outer metropolitan and regional areas tend to operate with smaller budgets, older facilities and thinner volunteer bases than their inner-city counterparts. Grant programs structured around electoral allocation, rather than club size or existing resource base, provide a degree of equity that market-driven funding cannot.

The kinds of projects funded under this program disproportionately benefit clubs serving communities where the barriers to participation are highest. A club that cannot offer adequate facilities or equipment is a club that turns players away, often without intending to.

Football NSW has used the announcement to call on the NSW Government to maintain and extend its investment in the sport. “We urge the government to continue to invest in football,” Armson said, in the midst for a nation-wide push for a $343 million decade-long infrastructure fund to address the facilities gap across the state.

The nearly $600,000 secured through this round is meaningful. Against the scale of what is needed, it is also a measure of how far the investment still has to go.

Victory unites with Roasting Warehouse in culture-led partnership

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

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