Major League Soccer names Campbell Snacks as official sponsor

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Campbell Snacks
Image credit: Campbell Snacks

Campbell Snacks, a division of Campbell Soup Company, has struck a deal with Major League Soccer (MLS) to be the official snack sponsor through to the 2026 campaign.

Through entertaining and interactive advertisements in stadiums across the league, retail displays and community outreach initiatives in a few markets, Campbell Snacks will be able to introduce MLS fans to brands like Goldfish crackers, Pepperidge Farm cookies, Lance sandwich crackers, Snyder’s of Hanover pretzels, Late July chips, Kettle Brand potato chips, Cape Cod potato chips, and Snack Factory pretzel crisps.

MLS EVP, Brand Alliances and Consumer Products, Carter Ladd, stated via press release:

“Campbell Snacks is home to the favourite brands of MLS fans and soccer households across America, and we look forward to collaborating with their passionate team to strengthen the relationship between their storied brands and this country’s burgeoning soccer community,” he said.

The collaboration gives Campbell Snacks brands a presence at Major League Soccer stadiums and on-site activations during popular events including the MLS All-Star game and MLS Cup. In addition, Campbell will launch community initiatives in areas and communities all throughout the league in collaboration with MLS WORKS.

“We are proud to be named official snack sponsors for Major League Soccer, the fastest growing professional soccer league in the U.S.,” Mike Pierson added via press release – Chief Customer Officer of Campbell Snacks.

“We’re thrilled to play a role in elevating the snacking experience for this loyal fan base with our diverse portfolio of brands,” he stated via press release. 

The 2023 Leagues Cup is played between July 21 to August 19 and excitement is continuing to build for the 2026 World Cup, which will be hosted by the United States, Canada, and Mexico.

The announcement of the partnership between MLS and Campbell Snacks comes at a time when there is an abundance of momentum for soccer in North America. MLS’ 28th season is currently in progress.

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Football Queensland and SW Brokerage begin new partnership

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Image credit: Wirestock Creators / Shutterstock.com

In an announcement made on Tuesday, Football Queensland revealed that SW Brokerage will become their new Official Financial Wellbeing Partner.

A partnership for on and off the pitch

By collaborating with SW Brokerage, Football Queensland now has an immensely experienced and knowledgable partner capable of pushing them towards their financial goals.

Football Queensland CEO, Robert Cavallucci, revealed his confidence that such an alliance will bring huge benefits to clubs and participants in Queensland.

“We’re delighted to welcome SW Brokerage to support our participants across the state to better understand the financial products and services they can benefit from through tailored financial education guides, articles and webinars,” Cavallucci said via official press release.

“As a Residential, Commercial and Business brokerage, SW Brokerage provides services for a variety of clients from first home buyers to commercial loans, SMSF lending and more, and bring a wealth of knowledge for our football community to tap into.”

As Football Queensland continues to form partnerships which can maximise growth and sustainability in the seasons to come, it is no wonder why bringing SW Brokerage on board is seen with such pride.

 

The foundations for a sustainable future

News of collaboration between SW Brokerage and Football Queensland represents another huge milestone for Football Queensland’s future.

In the last two months alone, Football Queensland revealed three partnership agreements, all of which reflect an ambition to support long-term growth across the region’s football pyramid.

  • Restore Function Physiotherapy – Official Physiotherapy Partner
  • BildGroup – Official Infrastructure and Surfacing Partner
  • SW Brokerage – Official Financial Wellbeing Partner

Additionally, if Queensland’s football community is to lay the foundations for future generations of players, coaches and industry leaders, partnerships of this nature will be essential.

They are not established as simple, short-term collaborations, but are effective alliances which can bring real benefits to all involved in the region’s football community.

About SW Brokerage

With over 100 years of combined experience, SW Brokerage is a trusted team of experienced professionals offering help and guidance with a multitude of financial solutions.

They offer services across residential, commercial, business, SMSF, medical and construction lending. However, despite their obvious financial prowess, they also valuable a personal approach. The team ensures that processes are simple and tailored to their clients needs and financial goals.

For more information about SW Brokerage, click here. 

Football Victoria Announces 2026 Country Championships To Be Held in Geelong

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Image Credit: Football Geelong

Football Victoria (FV) is delighted to confirm that the 2026 Football Victoria Country Championships will be staged in Geelong from June 6-8, 2026.

Over three days, the state’s top regional footballers will compete at Stead Park and Myers Reserve, home to Geelong SC and Geelong Rangers.

The Championships enter their second year under FV’s direct management. This marks the first event since the new regional football model launched in December 2025. Last year, Albury-Wodonga set a new standard. The event drew 4,000 visitors, 69 teams, and more than 1,200 players from across Victoria.

This year, eight regions converge at Geelong. Players, coaches, officials, and families will gather for one of the most anticipated tournaments in the competition’s 40-year history. The Championships remain central to FV’s talent identification strategy. Regional players have a prime opportunity to impress FV’s Talent ID team.

Regional Development Manager Lauren Stevens said she is proud to oversee the event for a second year. “This is the biggest annual celebration of regional playing talent. We’re thrilled to bring the Country Championships to Geelong in 2026,” Stevens said. “With great venues and strong support from the City of Greater Geelong, Football Victoria Geelong, Geelong SC, and Geelong Rangers, this will be an enormous event. We look forward to welcoming every region for a special weekend of football.”

CEO Dan Birrell highlighted the Championships’ vital role for regional football and the FV talent pathway. “This tournament remains one of Victoria’s longest-running football events. It’s a key pillar in our talent identification program. I look forward to celebrating another outstanding Championships with the regional football community.”

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