Manchester City boosted with regional partnership in India

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Manchester City has announced a regional partnership with Jio Platforms Ltd (“Jio”) that will see India’s leading digital services brand become City’s Official Mobile Communications Network Partner in India.

The newly formed partnership has been both enabled and supported by RISE Worldwide, India’s largest sports and entertainment company.

The partnership between both business will include a collaboration on a variety of engaging experiences where supporters will have access to JIO’s digital ecosystem this consists of four applications JioTV, MyJio, Jio STB and JioEngage. It also includes other applications and platforms that have exclusive giveaways and market activities.

JioTv is a unique proposition that differs from the company’s ecosystem. The company’s digital video platform gives users access to over 900 channels in 16 languages across 12 different genres. These statistics make the platform the second biggest OTT platform globally amassing over 350 million downloads.

An added bonus for the brand, apart from featuring across Man City’s in-stadia and digital assets, is that the new deal includes Jio associate brands, RISE and also giving Viacom18 leverage with several partnership rights across football and sports offerings.

Akash Ambani, Chairman of Reliance JIO Infocomm Ltd. (a wholly-owned subsidiary of Jio Platforms Ltd), said in a statement:

“We are excited to announce Jio’s exclusive partnership with Manchester City in India through which we will present City fans with experience through a multitude of digitally powered immersive initiatives. We believe both brands share similar values of bringing transformational impact to their communities and through this partnership, we endeavour to bring the best of football to the sports and Man City fans in India”, he said.

City Football Group Chief Executive Officer Ferran Soriano added via press release:

“We’re pleased to welcome Jio as an Official Partner of Manchester City today. The Club has a passionate and growing fanbase in India and we’re continually exploring new ways to provide greater fan experiences for our followers in the region and around the globe, particularly within the digital and technology space,” he said.

“We look forward to working with Jio as we develop these opportunities throughout the partnership.” he said.

The partnership between Manchester City and Jio Platforms Ltd will assist greatly in the growth of football in India and surrounding areas also benefiting City’s supporter base outside of the United Kingdom.

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Football NSW 2025 Registrations Surge as Season Approaches

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Football NSW community registrations have rocketed beyond the 200,000 marks, keeping pace to eclipse the record numbers set in 2024, as the code’s popularity continues to boom across the state.

Australia’s most populous state has been breaking records the last couple years with rising participation numbers. This year continues to solidify that trend.

Junior participation is leading the charge with more than 115,000 children aged 5-12 already signed up with local clubs as the winter football season draws near.

This sustained growth follows an exceptional 2024 season that witnessed a 9% increase in overall player registrations, with female participation skyrocketing by an impressive 17%.

Football NSW CEO John Tsatsimas was particularly proud with the increased junior and female representation.

“It’s pleasing to see the healthy number of juniors registering for the upcoming community football season,” Tsatsimas commented via official Football NSW Press release.

“It’s equally great to once again see female participation at the forefront of our growth.

“Our club volunteers and Associations have done a tremendous job in overseeing registrations within their local communities and we’re looking forward to seeing the new season get underway in April.”

Not just grassroots football in NSW, but nationwide, football participation has seen huge growth in youth and female participation.

A strong NSW football environment at the forefront of this surge is key to maintaining and cultivating participation.

Though with every increase in participating numbers, the community-based clubs bear the brunt of more demand.

Now more than ever, associations and clubs need sufficient support from the state Football federation if they want to continue these exciting results.

Though time will tell how much of an increase in players there will be, the report is promising.

How to maintain the players and bring more into the footballing community in the coming years will be the next big questions for all levels of football in the state and in the country.

Liverpool FC and Adidas Reignite Partnership

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Liverpool FC and Adidas have announced a new multi-year partnership, agreeing to the return as the club’s official kit supplier from August 1, 2025.

This renewed collaboration with Adidas will see the iconic brand supply match kits, training gear, and culture wear for the club’s men’s, women’s, and academy teams, as well as LFC Foundation staff.

This alliance marks the revival of a storied relationship, with Adidas having previously provided kits during some of the Reds’ most successful eras.

Liverpool CEO Billy Hogan commented on the importance of this partnership and what it means for the club.

“Everyone at the club is incredibly excited to welcome adidas back into the LFC family. We have enjoyed fantastic success together in the past and created some of the most iconic LFC kits of all time,” he said via press release.

“Adidas and Liverpool share an ambition of success and we couldn’t be more excited to partner together again as we look forward to creating more incredible kits to help drive on-pitch performance. We’d like to thank Nike for their support over the last five years and wish them well for the future.”

The initial collaboration from 1985 to 1996 saw Liverpool secure multiple domestic league titles and FA Cup victories, while the subsequent partnership from 2006 to 2012 delivered further silverware, cementing adidas as a fan-favourite kit provider.

Adidas CEO Bjørn Gulden expressed his excitement for the returning collaboration.

“We are extremely excited that adidas and Liverpool Football Club are teaming up once again. The club is one of the biggest and most iconic names in world football with a huge fan base,” he said via press release.

“The jerseys worn during previous partnerships are some of the greatest ever created.”

With the three stripes returning to Anfield, excitement is building ahead of the unveiling of Liverpool’s new home and away kits.

The designs will be officially revealed through Liverpool FC and adidas channels, with fans able to purchase the fresh range from the start of August.

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