Manchester City, Puma sign $2.06 billion record kit deal

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Image Credit: Christian Bertrand / Shutterstock.com

Manchester City has strengthened its long-standing relationship with Puma, announcing a renewed partnership that is set to become the most lucrative kit sponsorship in British football history.

While financial details were not disclosed in the official statement, multiple reliable reports suggest the new long-term agreement is valued at AUD $2.06 billion AUD (£1 billion) and will run through to at least 2035.

This equates to an estimated $206 million AUD (£100 million) per year, surpassing both City’s previous Puma deal worth AUD $134 million (£65 million) annually and Manchester United’s AUD $185.65 million (£90 million) a-year arrangement with Adidas.

The partnership, which began in the 2019/20 season, has coincided with a period of unprecedented success for Manchester City, both on and off the field.

Puma has capitalised on the club’s growing global profile to promote its high-performance products, while Manchester City has cemented its status as one of football’s most recognisable and marketable brands worldwide.

Commercially, Puma and Manchester City have set new club sales global records over the years and co-created iconic, best-selling kits such as the 2022/23 Colin Bell inspired home shirt worn during the treble-winning season.

Ferran Soriano, Chief Executive Officer of City Football Group spoke very positively about the relationship between the two parties.

“We joined forces with PUMA with the ambition to challenge ourselves and go beyond the expectations. We have achieved this and more over the last six seasons,” said Soriano in a press release.

“PUMA have seamlessly integrated into our organisation, and we’ve enjoyed many historic moments together, engaging fans globally. Today’s renewal and extension solidifies our relationship and projects it to an even brighter future.”

PUMA Chief Executive Officer Arthur Hoeld kept his statement short but similarly praised the long-standing relationship.

“PUMA’s partnership with Manchester City has been a great success both on and off the pitch,” he said in a press release.

“Trophies, a perfect stage for our performance products and commercial success were exceptional.”

This landmark agreement demonstrates the commercial strength of Manchester City and Puma’s shared vision for growth in the global football market.

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Weston Bears Park to Transform into a State-of-the-Art Sports Hub

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Weston Bears Park upgrade new clubroom facilities

The Weston Bears Park upgrade will deliver modern, accessible facilities for football players, spectators, and the local community in Newcastle. Construction is well underway and the project scheduled to finish by February 2026.

The upgrade is part of Cessnock City Council’s ongoing community projects. It will improve local sports infrastructure and support community engagement. Weston Bears Park hosts daily training and matches for Premier League and junior teams. Additionally, it serves as a venue for community events.

The project includes:

  • Refurbishing the grandstand to create new clubrooms, a canteen, office space, and members’ area

  • Building team change rooms, referee facilities, and a gym

  • Upgrading spectator amenities, including toilets and better access

  • Constructing a new car park and improving landscaping

The Weston Bears Facility Upgrade follows the adoption of the Weston Bears Park Masterplan in September 2020. Council consulted with Weston Bears Football Club, Weston Junior Football Club, Weston Workers Club, and the community. This ensured the upgrades meet the needs of all users.

Funding comes from the Australian Government’s Growing Regions Program and Council’s operational budget. This partnership shows a shared commitment to local sport and community wellbeing.

Cessnock City Council Mayor said: “This upgrade marks an exciting step for Weston Bears Park. It will provide modern, accessible facilities for everyone—from grassroots players to long-time supporters. We are proud to invest in infrastructure that brings people together and strengthens our sporting culture.”

Ultimately, the project will transform Weston Bears Park into a state-of-the-art sporting hub. Consequently, it will remain a key centre for football and community activity in Newcastle for many years.

Elite Coaching Secrets Revealed: Chris Ramsey MBE to Inspire Australian Youth Coaches

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Chris Ramsey MBE presenting youth coaching strategies

Football Coaches Australia has announced a special online CPD session featuring Chris Ramsey MBE on Monday, November 17th at 7:30 pm AEDT. The timing is significant: Ramsey will be joining the session immediately following his involvement with the FIFA U17 World Cup.

This means Australian coaches will receive fresh, real-world insights from one of the game’s most respected youth development experts while his observations are still current.

Elite Experience Meets Youth Development

Ramsey brings a rare dual perspective to the session. As a former Premier League coach and current Professional Development Phase Lead for England’s youth teams, he has worked across both elite senior and youth environments.

This combination gives him unique insight into what young players actually need to succeed at the highest levels. He’s not theorising about development pathways; he’s actively shaping them for England’s next generation of elite footballers.

The Maturation Factor

The session will focus on a critical but often misunderstood aspect of youth coaching: “The Need to Consider Growth and Maturation when Developing Young Players.”

Ramsey will explore how physical, psychological, and emotional maturity impact player performance. More importantly, he’ll share how the world’s best youth systems adapt their coaching to account for these differences.

This isn’t about treating all players the same. It’s about recognising that young athletes develop at different rates and adjusting coaching approaches accordingly.

Practical Takeaways From the World Stage

The U17 World Cup provides the perfect laboratory for observing these maturation differences in action. Players from different countries, backgrounds, and development systems compete at the same age level but often display vastly different levels of physical and mental maturity.

Ramsey will draw from these specific observations to illustrate how elite programs identify and work with these variations. Australian coaches attending the session will gain access to strategies currently being used at the highest levels of international youth football.

Session Details

The CPD session takes place on Monday, November 17th at 7:30 pm Australian Eastern Daylight Time online. This represents a valuable opportunity for coaches to learn directly from someone actively working at the forefront of international youth development.

With Ramsey’s MBE recognition and his current role shaping England’s youth teams, the session offers Australian coaches a direct connection to elite European development thinking and practice.

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