NWSL’s groundbreaking CBA highlights ALW’s growing gap

Mary Fowler - Women's World Cup 2023

The National Women’s Soccer League (NWSL) has confirmed a major update to its collective bargaining agreement (CBA) with players, effective until 2030.

This move to abolish the draft was expected with the NWSL competing with European leagues for talent and growing at an extraordinary rate, leaving them to focus more on player welfare.

Key changes in the new CBA include:

Draft System Abolished: The NWSL will no longer use a draft system, making it the first major U.S. sports league to do so. This means players will have more control over their team choices.

Revenue Sharing and Salary Cap: The salary cap will increase significantly, from $3.3 million in 2025 to at least $5.1 million by 2030. Players will also benefit from a new revenue-sharing model that ties their salaries to the league’s media and sponsorship income.

Improved Player Benefits: The minimum salary will rise from $48,500 to $82,500 by 2030. All player contracts will now be guaranteed. Additional benefits include expanded parental leave, childcare support, mental health services, and access to more health professionals.

Travel and Commercial Opportunities: Teams will have more charter flight options, and the league will commercialise player performance data. Players will also be more accessible to fans and media, and the number of games per season may increase.

Overall, these changes aim to improve player autonomy, compensation, and support while aligning the NWSL with global standards for women’s football.

Comparison to the A-League Women’s structure

The lack of professionalism in the A-League Women’s competition is a stark contrast to the NWSL’s incredible rise, and while it’s unfair to compare one for one in terms of money, the foundations of its success hinged on its ability to pay players properly in the early doors of its existence.

In the 2023/24 season, the minimum wage for ALW players increased to $25,000 by virtue of the extended season, which went to a full home-and-away schedule for the first time.

Players were typically contracted for 35 weeks for a 22-round regular season, with four extra weeks for finals, factoring in preseason training.

The PFA survey conducted an important survey at the end of last season which found many players unhappy with the pay disparity to the A-League Men’s, failing to provide enough remuneration for players to live.

In the survey, 66% of respondents said $60,000 a year would enable them to put 100 per cent focus into their football career whilst 3 in every 5 (60%) claimed to have a second job other than their football, 46% of the players who worked a second job put more than 20 hours in a week at their other occupation.

By contrast, only 15% of A-League Men players were doing some work outside of playing this season, and 93% of those worked less than ten hours per week.

This lack of professionalism has recently forced the hand of top ALW talent like Macey Fraser, Courtnee Vine and Charlotte McLean who all made the move this winter to the NWSL, leaving behind a fair drop in talent for the domestic competition.

A reminder that in the Matildas World Cup squad, every single player had started their career in the A-League Women’s competition, and it continues to lack the investment required to truly grow.

What is required for the sport to grow and for players to develop properly in this country is better standards for player welfare, giving top talent a reason to play domestically and growing the game in its own backyard.

Without this, the league will continue to be a stepping stone into Europe or the US with the talent pool suffering over here, which in turn stagnates the marketability of a league that should be growing rapidly following an incredible 2023 FIFA WWC.

Macarthur FC and Kelme extend deal for three more seasons

Macarthur FC has confirmed the extension of its partnership with global sportswear brand Kelme as the club’s official apparel partner for the next three seasons.

Kelme, which first joined forces with the Bulls in 2022, will continue to supply and manufacture the club’s home and away kits, as well as training apparel for both players and staff.

This extended collaboration aligns with Macarthur FC’s retail strategy, offering fans and members fresh and exciting retail options. Kelme will provide a wide selection of products, including team wear, apparel, and accessories.

Kelme, a global sports apparel brand with over 60 years of experience, partners with several La Liga First and Second Division clubs and has recently supplied gear to a Premier League team, Russian Super League clubs, and other top-tier sports organisations worldwide.

Following the confirmation of the extended partnership, Macarthur FC revealed their highly anticipated 2024/25 A-League home kit just 24 hours later. This season’s kit design highlights a bold symbol of the club’s spirit: lightning.

The kit, crafted by Kelme, features ochre accents and a 3D club badge. It also pays homage to the Bulls’ history, with the date of their inaugural match printed inside the collar.

Additionally, the kit launch marks the continuation of the club’s partnership with Kelme as well as the start of the deal with SipEnergy, whose logo will appear on the front of the new jersey as the major sponsor for the season.

Chris Bath, CEO of Kelme Australia, expressed his excitement about the ongoing collaboration.

“We’re delighted to continue our partnership with Macarthur FC and look forward to supporting the Bulls both on and off the pitch. We can’t wait to see them run out this season in the new Kelme kit,” Bath said in a statement.

Macarthur FC Group CEO Sam Krslovic also shared his enthusiasm for the partnership.

“Kelme is a leading sports apparel brand known worldwide for partnering with top leagues and clubs, a true reflection of their quality and attention to detail. It’s important to our club to offer our players, staff, members, and fans a wide range of high-quality merchandise, and we look forward to continuing our partnership with this global brand,” Krslovic said in a club statement.

This is a great extension for Macarthur to secure, with Kelme’s kits being quite unique by design and of high quality that many fans love. The 2024/25 home kit is a great design by the company who like to link back to the clubs values and history.

Adelaide United confirmed a new deal with 1KOMMA5° Australia

Adelaide United confirmed a new partnership with 1KOMMA5° Australia, a global leader in decarbonisation and renewable energy, specialising in solar power, battery storage, air conditioning, heat pumps, and energy control systems.

Through this collaboration, 1KOMMA5° will serve as the official back-of-shorts sponsor for Adelaide United’s 2024/25 Isuzu Ute A-League Men’s season. Their logo will be prominently displayed on both the home and away shorts for the duration of the season.

1KOMMA5° aims to empower individuals to manage their energy usage by reimagining energy solutions. Their mission is to help people live sustainably by using solar and wind power indefinitely, encouraging energy independence over reliance on external sources.

As an innovator in renewable energy and sustainable air conditioning, 1KOMMA5° is transforming energy consumption by combining advanced technology with efficient systems for homes and businesses.

The company’s objective is to lower energy costs and move away from traditional energy sources by harnessing clean, renewable power.

The deal also improves the carbon footprint and sustainability of Adelaide United which is becoming more popular amongst football clubs.

With local expertise from Kozco Energy Group, based in South Australia and now part of 1KOMMA5°, the company continues to push its mission forward with a strong local presence supported by global leadership.

Directors Wayne Faranda and Danny Mudronja spoke on the partnership building the relationship between them and the fans.

“We’re thrilled to team up with Adelaide United. This partnership offers an excellent chance to strengthen our connection with the fans and support the Club’s efforts both on and off the field,” they said in a joint statement.

Adelaide United’s Head of Commercial, Fabrizio Petrone also commented on the partnership.

“We are delighted to welcome 1KOMMA5° as our back-of-shorts sponsor for the next two seasons. Having both a global leader and a locally rooted company on our kits is a testament to the strength of this partnership,” he said via club statement. 

In August, Adelaide United revealed their 2024/25 home kit, featuring the iconic red shorts, which have received great praise from fans.

This partnership represents Adelaide United’s mission to improve their carbon footprint whilst also securing important finances for the upcoming season and adding to their corporate portfolio with another local business.

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