NWSL’s groundbreaking CBA highlights ALW’s growing gap

Mary Fowler - Women's World Cup 2023

The National Women’s Soccer League (NWSL) has confirmed a major update to its collective bargaining agreement (CBA) with players, effective until 2030.

This move to abolish the draft was expected with the NWSL competing with European leagues for talent and growing at an extraordinary rate, leaving them to focus more on player welfare.

Key changes in the new CBA include:

Draft System Abolished: The NWSL will no longer use a draft system, making it the first major U.S. sports league to do so. This means players will have more control over their team choices.

Revenue Sharing and Salary Cap: The salary cap will increase significantly, from $3.3 million in 2025 to at least $5.1 million by 2030. Players will also benefit from a new revenue-sharing model that ties their salaries to the league’s media and sponsorship income.

Improved Player Benefits: The minimum salary will rise from $48,500 to $82,500 by 2030. All player contracts will now be guaranteed. Additional benefits include expanded parental leave, childcare support, mental health services, and access to more health professionals.

Travel and Commercial Opportunities: Teams will have more charter flight options, and the league will commercialise player performance data. Players will also be more accessible to fans and media, and the number of games per season may increase.

Overall, these changes aim to improve player autonomy, compensation, and support while aligning the NWSL with global standards for women’s football.

Comparison to the A-League Women’s structure

The lack of professionalism in the A-League Women’s competition is a stark contrast to the NWSL’s incredible rise, and while it’s unfair to compare one for one in terms of money, the foundations of its success hinged on its ability to pay players properly in the early doors of its existence.

In the 2023/24 season, the minimum wage for ALW players increased to $25,000 by virtue of the extended season, which went to a full home-and-away schedule for the first time.

Players were typically contracted for 35 weeks for a 22-round regular season, with four extra weeks for finals, factoring in preseason training.

The PFA survey conducted an important survey at the end of last season which found many players unhappy with the pay disparity to the A-League Men’s, failing to provide enough remuneration for players to live.

In the survey, 66% of respondents said $60,000 a year would enable them to put 100 per cent focus into their football career whilst 3 in every 5 (60%) claimed to have a second job other than their football, 46% of the players who worked a second job put more than 20 hours in a week at their other occupation.

By contrast, only 15% of A-League Men players were doing some work outside of playing this season, and 93% of those worked less than ten hours per week.

This lack of professionalism has recently forced the hand of top ALW talent like Macey Fraser, Courtnee Vine and Charlotte McLean who all made the move this winter to the NWSL, leaving behind a fair drop in talent for the domestic competition.

A reminder that in the Matildas World Cup squad, every single player had started their career in the A-League Women’s competition, and it continues to lack the investment required to truly grow.

What is required for the sport to grow and for players to develop properly in this country is better standards for player welfare, giving top talent a reason to play domestically and growing the game in its own backyard.

Without this, the league will continue to be a stepping stone into Europe or the US with the talent pool suffering over here, which in turn stagnates the marketability of a league that should be growing rapidly following an incredible 2023 FIFA WWC.

Previous ArticleNext Article

Football Victoria elevates fan enjoyment with Streets partnership

Football Victoria (FV) revealed last week a new partnership with ice cream giants, Streets. The brand will become an exclusive ice cream partner for the next three years.

 

An iconic brand for joyful experiences

As a well-known and popular ice cream brand with people all around the nation, Streets will now look to support the fan experience in Victoria through its products.

It reflects FV’s commitment to delivering a family-friendly and memorable experience for spectators. Both on and off the pitch, the organisation is striving to elevate the experience for fans and families alike.

“Football Victoria is always looking for ways to elevate the experience at The Home of The Matildas, and this partnership does exactly that,” explained FV Executive Manager of Commercial and Facilities, Chris Speldewinde.

“It’s a fantastic fit for our community and we’re looking forward to what the next three years will bring.”

Furthermore, Senior Brand Manager at Streets, Ryan Katz, emphasised the brand’s role in community sport and in creating memories beyond the action on the pitch.

“Streets is proud to join Football Victoria as its exclusive ice cream partner,” Katz said.

“There’s nothing better than enjoying a great game with a classic ice cream in-hand, and we’re excited to be part of those moments across the state.”

 

Understanding community football

Community football is all about these moments. Sunny days, the family together, and a sweet treat in-hand while supporting a local team alongside friends and neighbours.

This is why a partnership between FV and Streets is particularly important.

Not for its commercial value, but for what it tells us about both parties’ understanding of what matters to fans. From young fans to experienced matchday-goers, everyone wants to find enjoyment while watching the game.

And while the 90 minutes of action is the focus, the experience of a local matchday is truly defined by interactions with fellow supporters and smaller – but no less significant – moments of happiness during the day.

Build a home, create a culture: How do we secure the Socceroos as global competitors?

The Socceroos kicked off their World Cup campaign with a convincing 2-0 win over Turkey. It was an important win for their tournament ambitions, but also a statement about their quality on the world stage. It is time that we built a facility to ensure this quality is nurtured, not stifled.

Otherwise, we risk falling behind.

 

One of four…

Australia’s Men’s National Team currently sits as the 23rd-ranked team in the world in the official FIFA rankings. The Matildas, meanwhile, are the 15th highest-ranked women’s team.

This year is also the sixth consecutive FIFA Men’s World Cup featuring the Socceroos, confirming their position as a regular competitor in the most prestigious tournament in world football.

So why is it, despite these undeniably positive reflections of Australia’s growth in international football, that the Socceroos are still homeless?

At the 2022 FIFA Men’s World Cup in Qatar, Australia was one of four competing teams (a list featuring Denmark, Poland and Senegal) without a national base. In 2024, former Socceroos coach Graham Arnold described the team as “homeless” ahead of the World Cup qualifiers.

But four years on from the tournament’s last edition, the situations remains the same. And the world is taking notice.

 

A letter to the PM

In April this year, FIFA reportedly wrote to Australian Prime Minister, Anthony Albanese, encouraging the construction of a permanent home for football in the country.

The letter reflects concerns within the governing body that Australia, despite being so present in international football throughout the past 25 years, may fall behind the rest of the pack.

When we look at the talent in the current squad, Australia is by no means an emerging football economy. But commercial and infrastructural limitations in the landscape mean this talent is under-appreciated.

Nevertheless, it is a nation which regularly proves it can compete – and win – on the biggest stage. This we saw only a few days ago.

Which is why the players, coaches and staff representing the nation deserve a permanent facility which reflects, nurtures and inspires talent and competition. The survival of the landscape depends on it.

 

The investment question

Investment into football – from grassroots to professional levels – continues to be at the crux of national debate on how to secure football’s future in Australia.

In a conversation between Soccerscene and Melbourne-based community club, Sunbury United FC, infrastructure and facility-sharing challenges emphasised common grievances for many grassroots clubs.

The issue, therefore, is spread across the nation’s football pyramid. And prompts an uncomfortable question about future investments:

If even the Socceroos continue to share their current base, Leichhardt Oval, with various teams across rugby league and soccer, how can we ever expect clubs further down the pyramid to avoid similar fates?

The past few years, however, have fortunately seen improved investment into the women’s game in Australia – particularly embodied by the ‘Home of the Matildas’.

The result of a $101.1 million investment by the Victorian Government in collaboration with La Trobe University and the Federal Government, the facility boasts elite training features including premium FIFA-standard pitches, multiple changing rooms, a high-performance gym, a sports science lab and more.

This was a welcome and vital boost ahead of the 2023 FIFA Women’s World Cup which took place in Australia. Now, ever-increasing participation and pride are synonymous with women’s football, and the numbers confirm it.

In 2023, women and girls represented 190,746 participants across social, outdoor, fustal and registered football. In 2025, this increased to 231,435. It proves that, with the arrival of purposeful investment at the top, comes the spread of a football culture across the nation.

 

Aligning practical and cultural benefits

But what would a potential facility for the Socceroos actually look like? And what are the benefits?

When considering similar projects, we can look to both Japan and England as distinct examples of how a national base for football can unite practical, social and cultural benefits.

St George’s Park – England

Built in 2012, England’s base at St George’s Park is a masterclass in using facilities to establish a centre for industry cohesion and community impact.

As a centre of excellence, St George’s Park holds 14 outdoor pitches, a fustal arena, and hosts coaching and medical courses. It welcomes 28 teams across men’s, women’s, youth and para football, representing a place of unity and alignment for the entire football community.

Furthermore, the ‘Play Like the Pride’ program offers grassroots participants and school students the chance to experience the elite facilities for a day, showing how facilities can serve to connect young players to the world of their professional idols and foster real passion for the game.

JFA J-Village – Japan

The J-Village – beyond being a state-of-the-art football training centre – shows why a home for football can positively impact the community.

After being used as a support base for the nuclear power plant accident following the 2011 Great East Japan Earthquake, the venue now holds a deeply important place in the memory of Fukishima. As a result, upon resuming full operations in 2019, the facility – and the football development within it – represented a sense of perseverance, reconstruction and unity.

And through hotels and public transportation links, the J-Village also welcomes tourists and business travellers, encouraging more people to step into the world of football in Japan.

One venue, therefore, can give rise to an essential part of a thriving football landscape: culture. A culture for participation, community outreach, and elite development.

 

Final thoughts

The focus of the summer will no doubt be how the Socceroos perform on the pitch. And with homes, offices, and public spaces brimming with enthusiastic support, the sense of national pride is irresistible.

But for all the positive sentiment currently taking hold of the nation, there will come a time when Australia’s World Cup run is over, at which point an all-important question must be asked:

How do we move forward?

We move forward by transforming buzz into an aligned vision, commitment to nurturing talent, and a desire to establish a real footballing culture across the nation.

The first step to building this culture? Building a home from which it can thrive.

Most Popular Topics

Editor Picks

Send this to a friend