In episode six of Soccerscene’s Off the Pitch podcast, Tradex Co. founding member Shah Ali Rajput joins the show to talk about the ins and outs of football apparel, the companies growth in the Victorian and South Australian local football scene, and the quality of materials used to create their new football range.
Tradex Co., founded in Melbourne in 2020, is a wholesale sportswear brand that’s changing the game for sports clubs and local organisations.
The company is focused on breaking the mould by giving teams more control over their gear — from design to fit.
With a strong emphasis on innovative fabrics and smart design, Tradex Co. aims to deliver apparel that not only looks great but performs even better.
The company began by working with just two clubs but has since expanded its reach to 30 clubs.
To set itself apart from the competition, Rajput explained that Tradex Co focuses on strong customer service by maintaining a direct, hands-on relationship with clubs and their members.
“The point of difference for our company as compared to everyone else in the market, or a few in the market, would be our customer service,” he said on the podcast.
“A direct relationship between the consumer, the customer, the club, the club member, and myself, as being their own account manager for the majority of these clubs.
“So it’s a very direct relationship that is one of the major differences, and immediate feedback is taken on board.
“And accordingly, whatever is required, whatever is needed to be done is actioned within a certain amount of time, and feedback against the feedback is given back to the end user.”
Tradex Co is currently partnering with clubs in Victoria and South Australia, but the long-term goal is to expand and work with teams right across Australia.
However, Rajput emphasised that currently, while Tradex Co is open to working with clubs from other states, their focus remains on gradual, quality-driven growth rather than rapid expansion.
“We’re not going to be reaching out ourselves in the next 12 to 16 months to other states, but if a club would like to work with us, we’re more than happy to discuss,” Rajput continued.
“But we want to make sure the quality stays phenomenal.
“We don’t want quantity over quality, we want quality over quantity, we want to work with a certain amount of clubs, and that’s how we look at this business.
“Yes, we want to grow, but we don’t want to grow too quick, too soon, we want to grow gradually.”
To learn more about Tradex Co., listen to the full interview with Shah Ali Rajput on episode six of Soccerscene’s Off the Pitch Podcast – available on all major podcasting apps.
