Olympique Marseille lock in front of shirt sponsor

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Olympique Marseille
Image credit: Olympique Marseille

In a deal looking ahead to next season and beyond, CMA CGM will be showcased with Olympique Marseille.

The newly inked partnership will take place over two seasons commencing July 1, 2023 – The CMA CGM brand will be present on the front of team shirts, present around the team’s home stadium The Orange Velodrome, as well as the Robert Louis-Dreyfus training centre known in the region as La Commanderie.

The CMA CGM Group is a global leader in maritime services such as sea, land, air and logistics solutions. The group’s mission is to be a known as a contributor to sustainable globalisation and retain a balance in international trade also internally focusing on the growth of economic and social development whilst respecting and creating value for the planet and the community.

The reach will also extend through the club’s digital media ecosystem. This will be of much value to the club as CMA CGM have a firm belief in developing smarter and more secure type solutions whilst progressively moving towards more intuitive digital tools which in turn give the customer i.e. Olympique Marseille a smoother user friendly experience.

The new partnership is a unique one for Olympique Marseille, coincidentally both businesses having local roots within the area also share similar values fostering a sense of the culture and identity of Marseille.

The region will be strengthened by the inclusion of CMA CGM Group, also assisting in further development of Olympique Marseille as a football club.

The CMA CGM vision is to support a generation of players during competition, help with youth teams both men’s and women’s and create the required pathways and training methods that will work towards eventually seeing the youth take the next step towards the professional ranks.

CMA CGM and Olympique Marseille will also generously assist with charitable initiatives through education and youth through CMA CGM Foundation and the OM Foundation

With CMA CGM and Olympique Marseille coming together as one working hand-in-hand, continued growth will be accelerated on variety of fronts but most importantly both with the passion of football and Marseille.

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Football Victoria partners with SportsAid for enhanced player safety

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Image credit: Sports Aid

Football Victoria (FV) has confirmed a partnership with Sports Aid, which has been named the Official Medical Partner for all FV events.

The collaboration will ensure that participants in these prominent tournaments benefit from top-tier medical support and first aid services.

Established in 2023, Sports Aid has rapidly positioned itself as a leading provider of medical and safety expertise in Australian sport. Based in Melbourne, the organisation has expanded nationwide, offering its services at a variety of events, from grassroots sports to corporate tournaments.

With over 70 partnerships across the country, Sports Aid’s team of accredited professionals—including first aid responders, sports trainers, and event safety specialists—plays a pivotal role in promoting athlete welfare and event safety.

Under the alliance, Sports Aid will deliver medical personnel, including first aid responders and sports trainers, at FV’s major competitions and events throughout Victoria.

Their on-site presence will provide immediate medical assistance for injuries or health concerns, mitigate risks associated with physical activity, and enhance overall safety for players and spectators alike.

FV’s Executive Manager – Commercial, Chris Speldewinde spoke about the role Sports Aid will play in improving Victorian football.

“Their expertise ensures the safety of our participants, which is paramount in delivering outstanding sporting experiences.” he said in a press release.

Sports Aid’s founder, James Theodorakopoulos, also commented on the partnership.

“We are thrilled to be working with Football Victoria. Our primary focus is on safety, and we’re committed to ensuring that every player and participant has a seamless medical experience at FV events,” he said in a press release.

“It’s not just about responding to injuries, but also ensuring the overall well-being of everyone involved.”

Football Victoria adds Sports Aid on top of recent PILA, VETO Sports and Novotel Preston who all play a specific role in ensuring players involved with FV get the best out of their game.

FV have been focusing heavily on developing local football with facility upgrades, equipment partnerships as well as launching their GO Family football program aimed at improving fitness and building stronger family connections.

This specific partnership with Sports Aid is another that will play a positive role in the sport across the state.

FIFA, Qatar and world organisations launch Legacy Fund

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Image credit: Shutterstock.com/Jose Breton-Pics Action

FIFA has invested $76.7 million into the World Cup 2022 Legacy Fund, in collaboration with Qatar, the World Health Organisation (WHO), the World Trade Organisation (WTO) and the United Nations Refugee Agency (UNHCR).

Previously announced in November 2022, the fund will aid a number of social programs across the world.

To launch the Legacy Fund, the initiative was presented and signed on an online meeting.

Attendees included FIFA President Gianni Infantino, WHO Director-General Dr Tedros Adhanom Ghebreyesus, WTO Director-General Dr Ngozi Okonjo-Iweala, UN High Commissioner for Refugees Filippo Grandi, and the Supreme Committee for Delivery & Legacy (SC) Secretary General H.E. Hassan Al Thawadi.

The FIFA World Cup Legacy Fund will be deployed across the following streams:

Public Health/Occupational Health and Safety: The Legacy Fund will contribute to programs which aim to improve working conditions, and health and wellbeing. In particular, FIFA will support WHO’s Beat the Heat initiative, to protect people from the hazards caused by extreme heat and the advance of climate change.

Education: In conjuncture with the WTO and International Trade Centre, FIFA will bolster the Women Exporters in the Digital Economy Fund, a program which seeks to empower female entrepreneurs. 

Refugees: In partnership with the UNHCR, FIFA will assist schemes which aim to strengthen vulnerable peoples’ self-sufficiency and access to basic amenities.

Football development: FIFA will place greater emphasis on finding young talents across remote, marginalised and developing countries through the Aspire Academy and the FIFA Talent Development Scheme, headed by Arsène Wenger. 

FIFA President Gianni Infantino expressed his pride for the Legacy Fund.

“The FIFA World Cup Qatar 2022 Legacy Fund is a landmark project that builds on the unprecedented impact of the tournament from a sustainability point of view,” he said via press release.

“FIFA is taking the concept of a legacy fund to the next level in terms of reach and impact by tackling key priorities such as refugees, occupational health, education, and football development. I would like to thank the UN Refugee Agency, the World Health Organization and the World Trade Organization for their commitment to, and cooperation on, this historic initiative.”

WHO Director-General, Dr Tedros Adhanom Ghebreyesus, described the importance of the partnership.

“The worlds of sport and health must collaborate to create safe, clean and healthy environments for all people engaged in the preparation, delivery and legacy of mega sport events, including workers, athletes, spectators, and communities,” he said in a press release.

To learn more about the Legacy Fund, FIFA has launched a website.

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