Olympique Marseille lock in front of shirt sponsor

Jake Mitchell16/12/2022 5:55 am16/12/2022

Image credit: Olympique Marseille

In a deal looking ahead to next season and beyond, CMA CGM will be showcased with Olympique Marseille.

The newly inked partnership will take place over two seasons commencing July 1, 2023 – The CMA CGM brand will be present on the front of team shirts, present around the team’s home stadium The Orange Velodrome, as well as the Robert Louis-Dreyfus training centre known in the region as La Commanderie.

The CMA CGM Group is a global leader in maritime services such as sea, land, air and logistics solutions. The group’s mission is to be a known as a contributor to sustainable globalisation and retain a balance in international trade also internally focusing on the growth of economic and social development whilst respecting and creating value for the planet and the community.

The reach will also extend through the club’s digital media ecosystem. This will be of much value to the club as CMA CGM have a firm belief in developing smarter and more secure type solutions whilst progressively moving towards more intuitive digital tools which in turn give the customer i.e. Olympique Marseille a smoother user friendly experience.

The new partnership is a unique one for Olympique Marseille, coincidentally both businesses having local roots within the area also share similar values fostering a sense of the culture and identity of Marseille.

The region will be strengthened by the inclusion of CMA CGM Group, also assisting in further development of Olympique Marseille as a football club.

The CMA CGM vision is to support a generation of players during competition, help with youth teams both men’s and women’s and create the required pathways and training methods that will work towards eventually seeing the youth take the next step towards the professional ranks.

CMA CGM and Olympique Marseille will also generously assist with charitable initiatives through education and youth through CMA CGM Foundation and the OM Foundation

With CMA CGM and Olympique Marseille coming together as one working hand-in-hand, continued growth will be accelerated on variety of fronts but most importantly both with the passion of football and Marseille.

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Victory unites with Roasting Warehouse in culture-led partnership

Patrick Irving16/04/2026 8:55 am16/04/2026

Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

Patrick Irving15/04/2026 6:05 am14/04/2026

Image credit: FC Union Berlin

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.