Perth Glory set to unite with Zambrero

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Perth Glory and Zambrero
Image credit: Perth Glory

Perth Glory has signed a major partnership with Australia’s largest Mexican restaurant chain, Zambrero.

Zambrero has established itself as a pioneer in the quick-service restaurant sector both in Australia and globally, thanks to its fresh and flavourful Mexican food.

There are currently 260 Zambrero restaurants across Australia, the United Kingdom, Ireland, the United States, and New Zealand.

Zambrero’s Plate 4 Plate project, with a strong emphasis on giving back, has supplied over 70 million meals to individuals in need through partnerships with the worldwide food relief organisation, Rise Against Hunger, as well as The Love Mercy Foundation and locally with partner Foodbank Australia.

The company’s eye-catching emblem will appear on the front of Perth Glory’s A-League Men’s and PGFC Academy matchday and training shorts, as well as the rear of the club’s A-League Women’s matchday and training shorts.

Throughout the 2023/24 season, Zambrero will also be the presenting partner of Glory’s Community programme – receiving significant signage, digital and social assets, and other activation opportunities.

Glory CEO Anthony Radich spoke enthusiastically on the partnership, outlining the opportunities it present for both organisations.

“We are delighted to welcome Zambrero as a major sponsor for the 2023/2024 season,” he said via media release.

“Their commitment to supporting the community aligns perfectly with our club’s values and we are very excited and grateful to have their support across all areas of our club.

“We are committed to striving for excellence both on and off the field and being able to align with a highly reputable and fast-growing brand like Zambrero is very important.

“They are rapidly entrenching themselves within and resonating strongly with the WA community and we aspire to do likewise.”

Zambrero State Operations Manager Michael Ogley and General Manager Samantha Parker also believe that the partnership is a perfect fit for both parties.

“Zambrero is thrilled to announce the sponsorship of Perth Glory’s A-League Men’s Team, A-League Women’s Team and PGFC Academy, plus the Community Youth Programs,” Ogley said via press release.

“This reinforces our commitment to the Perth community and we are excited to be part of the future of Perth Glory.”

Parker spoke further about the Plate 4 Plate initiative.

“Zambrero’s passion for community-driven initiatives stems from our Plate 4 Plate initiative, and this partnership aligns perfectly with our sponsorship of Perth Glory’s Community Programs, enabling us to create positive change and enrich lives beyond the field,” Parker added.

“We are proud to support Perth Glory and their teams in their journey towards success and we look forward to engaging with the passionate football community in Western Australia.”

Perth Glory kick off their season this Sunday (October 22) where they will host Newcastle Jets.

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GIS Sydney continues to connect students with Australia’s sports industry

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Image Credits: Global Institute of Sport

Following the launch of its Sydney campus in 2025, the Global Institute of Sport (GIS) is continuing to establish itself in the nation’s sports industry. A leading provider of degrees and executive education in sport, GIS provides students the chance to study at two of Australia’s biggest sporting venues: Allianz Stadium and the Sydney Cricket Ground (SCG).

Programs such as Sports Analytics and International Sports Business are delivered in collaboration with the University of Newcastle, and feature the chance for students to gain exclusive access to the sports industry.

More than 50 guest speakers have shared their experience with students studying at GIS Sydney, representing organisations like FIFA, Red Bull, Cricket Australia, and the AFL. While learning about the regional and national sports industry in the classroom, students have also had the chance to gain an international perspective through GIS’ signature Global Sports Summits, which have given Sydney students access to iconic sporting venues around the world from London to Miami.

Outside of the iconic venues students can call their classrooms, the organisation prioritises the real, industry placements needed to put theory into practice by providing each student with 140 hours of relevant work experience throughout their studies. Included in this are several sporting organisations who are keen to welcome GIS students on board, including the Professional Football Scouts Association (PFSA), Football Coaches Australia, and Basketball NSW.

GIS also has a partnership with popular network and app Yakka Sport to connect students with paid employment opportunities while they study.

Behind these advancements at the GIS Sydney campus is an Industry Advisory Board which features a host of experienced figures from the world of sport. Included in the Asia-Pacific branch is Chair James Rosengarten, GM of the Melbourne Renegades; Kevin Jang, Managing Director of CAA Stellar Korea; and Brad Lloyd, GM of the Carlton Football Club.

Since launching, GIS’ Sydney campus has ultimately combined its locations and industry connections to provide the next generation of sports professionals with the knowledge, network, and confidence to tackle the rapidly evolving sports industry.

Melbourne Victory partners with The Pass to expand fan experience

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Image Credit: Australian Professional Leagues

Melbourne Victory has added The Pass to its commercial portfolio, with the partnership designed to give supporters more ways to follow the club away from matchday.

The Pass becomes an ‘Associate Partner’ of Victory, while Hickens Hotel has been named the club’s ‘Official Away Game Venue Partner’. The arrangement will see the Russell Street venue host Victory watch parties and provide a dedicated gathering point for supporters during away fixtures.

The partnership also gives Victory supporters access to The Pass’ broader network of more than 200 venues around Australia, extending the relationship beyond a single location.

For Melbourne Victory, the deal forms part of a wider approach to creating commercial partnerships around the supporter experience rather than limiting sponsorship to traditional branding opportunities.

Hickens Hotel will host Victory fans for selected away matches, while The Pass will provide members with access to offers and experiences through its venue network.

The agreement also connects with Victory’s broader business community, with The Pass joining the club’s commercial network and creating potential opportunities for corporate engagement alongside its consumer-facing activity.

The partnership comes ahead of the 2026/27 A-League Men and Ninja A-League Women seasons, with Victory continuing to develop its commercial offering around both its membership base and matchday audience.

For The Pass, football provides a way to bring its network of hospitality venues into the supporter experience, giving fans a physical destination to watch matches when Victory is playing on the road.

The agreement reflects a broader trend across professional football, with clubs increasingly looking to partnerships that can provide tangible benefits to supporters while creating additional opportunities for commercial partners.

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