PFA and ST. ALi Coffee Roasters agree to collaborate

Professional Footballers Australia (PFA) has collaborated with ST. ALi Coffee Roasters, who will become their premium coffee provider and also supply branded merchandise to Australia’s professional footballers.

ST. ALi was founded in 2005 and is one of the pioneers in specialty coffee in Melbourne. They have taken pride in their relationships with farmers, in-house roasting and coffee brewing, while also collaborating with local and international businesses such as Mercedes and Koko Black.

Originally starting in Melbourne’s South, ST. ALi coffee has been used by many cafes and restaurants all across Australia and also has a sister location in Jakarta.

They have already provided coffee at a Delegates conference for female players in Melbourne and players within Australia’s national teams.

The PFA and ST. ALi Coffee Roasters will work together on content projects featuring players from Australia and New Zealand and consider brand ambassador roles for PFA members.

PFA Co-Chief Executive, Kathryn Gill, voiced her excitement about partnering up with the local coffee provider:

“We are excited to welcome ST. ALi to the PFA family. Our members love their coffee, which is a big part of a footballers’ daily routine. Off the pitch, and when players meet with us to discuss their careers and the Australian football industry, ST. ALi is what fuels those important conversations,” she said via PFA media release.

PFA Vice President, Lydia Williams, spoke about how this partnership will benefit both players and PFA staff:

“Most athletes crave a good caffeine kick as part of their daily ritual, as we often have long days and demanding training schedules. For the players and PFA staff living in Melbourne, the coffee capital of the world, we are super thankful for ST. ALi for partnering with us and keeping us stocked up with delicious coffee,” she said via PFA media release.

ST. ALi CEO, Lachlan Ward commented about expanding its partnerships into the footballing landscape:

“We are thrilled to partner with the PFA and support Australia’s professional footballers. At ST. ALi, we believe in the power of community and bringing people together over a great cup of coffee. We know how much the players value their coffee, and it’s a privilege to support their dedication and performance both on and off the field,” he said via PFA media release.

For more information about ST. ALi, visit their website stali.com.au.

Previous ArticleNext Article

Football NSW releases $600,000 towards Grassroots Grants to meet Participation Pressure

The Victorian State Government has announced new grants and funding for 11 new community infrastructure projects for local football clubs, totalling $3.8 million.

Sixty-five football clubs across New South Wales have secured a combined total of nearly $600,000 in funding through the NSW Office of Sport’s Local Sports Grant Program. It follows as a result of Football NSW’s scale of demand for community sport support and the growing pressure on clubs struggling to keep pace with surging participation.

The grants, covering 69 individual projects across the Football NSW footprint, will fund facility upgrades, equipment purchases, participation programs and accessibility improvements: the unglamorous but essential infrastructure that determines whether community clubs can function at the level their members require.

The Local Sports Grant Program made up to $4.65 million available statewide in 2025, with $50,000 allocated to each electoral district and individual grants capped at $20,000. Football’s share of nearly $600,000 reflects the sport’s status as the largest participation code in NSW, and the degree to which that status has not always been matched by corresponding investment in the facilities and resources required to sustain it.

Volunteers carrying an unsustainable load

The announcement arrives against a backdrop of mounting pressure on the volunteer workforce that keeps community football operational. Across NSW, thousands of volunteers dedicate significant unpaid time each week to administration, ground preparation, canteen operation and the logistical demands of running competitive junior and senior programs. As participation numbers climb, driven in part by the sustained visibility of the AFC Women’s Asian Cup and the legacy of the 2023 FIFA Women’s World Cup, those demands have intensified without a corresponding increase in the resources available to meet them.

“As the largest participation sport in NSW it is pleasing to see almost $600,000 will be reinvested back into supporting our players, coaches, referees and volunteers to improve the football experience across our community clubs,” said Helen Armson, Football NSW’s Group Head of Strategic Partnerships and Corporate Affairs.

The equity dimension

The distribution of the grants across 65 clubs and 69 projects also speaks to the geographic breadth of football’s footprint in NSW, and to the uneven distribution of resources that has historically characterised community sport in this country. Clubs in outer metropolitan and regional areas tend to operate with smaller budgets, older facilities and thinner volunteer bases than their inner-city counterparts. Grant programs structured around electoral allocation, rather than club size or existing resource base, provide a degree of equity that market-driven funding cannot.

The kinds of projects funded under this program disproportionately benefit clubs serving communities where the barriers to participation are highest. A club that cannot offer adequate facilities or equipment is a club that turns players away, often without intending to.

Football NSW has used the announcement to call on the NSW Government to maintain and extend its investment in the sport. “We urge the government to continue to invest in football,” Armson said, in the midst for a nation-wide push for a $343 million decade-long infrastructure fund to address the facilities gap across the state.

The nearly $600,000 secured through this round is meaningful. Against the scale of what is needed, it is also a measure of how far the investment still has to go.

Inside GIS’ New Executive Edge Program Driving Sport’s Future Leaders

A new executive education program designed to shape the next generation of sports industry leaders is set to launch in June 2026, offering participants a rare blend of academic insight and real-world application at the highest level of global sport.

The Executive Edge in Sport, delivered by Global Institute of Sport (GIS) in partnership with Rotman School of Management Executive Programs, will provide current and aspiring leaders with the tools needed to navigate an increasingly complex and fast-evolving sports landscape.

The seven-week program, Sports Leadership Essentials, is delivered primarily online, offering a flexible and immersive learning experience for professionals worldwide. It is tailored for individuals seeking to strengthen their leadership capabilities within sport, as well as those aiming to transition into senior roles. This includes athletes navigating their post-playing careers.

Led by Sharona Friedman, President and CEO of GIS, and Walid Hejazi, Professor of Economic Analysis and Policy at Rotman, the course combines academic rigour with industry relevance. Participants will engage with key topics shaping modern sport, including leadership and strategy, governance and ethics, finance and revenue models, marketing and fan engagement, event operations, and the growing influence of AI and emerging technologies.

The program also features exclusive masterclasses with senior figures from across the global sports industry, alongside sessions led by leading academics and practitioners from the Rotman School.

For those seeking a more hands-on experience, participants can opt into the Sports Leadership Lab. This is a four-day, in-person summit held at BMO Field in Toronto. Delivered in collaboration with Maple Leaf Sports & Entertainment, the lab provides behind-the-scenes access to elite sport operations, bridging theory with practice in a live stadium environment.

As the global sports industry continues to expand and evolve, The Executive Edge in Sport positions itself as a critical pathway for leaders looking to stay ahead. It provides students with the knowledge, network, and perspective required to lead with impact.

Most Popular Topics

Editor Picks

Send this to a friend