PFA’s Rita Mankowska underscores the Player Development Program’s importance

The PFA has recently released their 2024 annual Player Development Program (PDP) report highlighting their achievements in supporting players as they navigate their lives within the world of football.

In an interview with Soccerscene, Rita Mankowska, the PFA Head of Player Development, discusses the recent PDP report, coaching development, and much more.

What are the major feelings and thoughts about the recent report in the PFA?

Rita Mankowska: It’s always satisfying reflecting on what the program has achieved and how we have been able to support our members on a collective level, but also individually.

We now have over 1,000 members who can connect to the program, and everyone has different needs for our resources. So that’s a thousand different potential ways the PFA can support each individual, which keeps our team busy, but also gives us great satisfaction too.

The growth of the program is strategic as we’re always looking at new ways, we can enhance the PDP. But it is also a response to the increase in players seeking our services. So, our job is really to respond to and meet those demands, so that every player is supported. The players rated their satisfaction with the program at 97%, which is a good indication that we are meeting their needs.

How has the increase in membership impacted the PDP?

Rita Mankowska: The expansion in membership is due to two reasons: the re-inclusion of Central Coast Mariners in the A-League Women and the growth of our Past Players Program.

The program will increase again with the inclusion of Auckland FC, and we have recently appointed Kirsty Yallop as Auckland’s Player Development Manager to help support the players at the new A-League Men’s team for the forthcoming season.

An increase in membership ultimately results in a greater number of players accessing the Program’s resources, so we have had to ensure regular quality improvement initiatives to ensure the ongoing success of the program.

For the last five years we have added more support staff, we survey players frequently on the Programs they want us to invest in and means test programs to ensure that our core services are meeting the changing demands of our growing membership.

Do any of the results reflect a significant change in the footballing community and the PFA?

Rita Mankowska: A trend we are currently experiencing is the increase of Australian female footballers heading overseas for employment opportunities.  All overseas players have a PFA Player Development Manager; however, this trend led us to form a partnership with Sporting Chance Clinic UK to bolster our existing Mental Health Referral Network and provide additional coverage for members based overseas. Through Sporting Chance, players based in a different time zone can access mental health support.

Tell us about the rise in mental health and well-being support in the PDP what does that tell you about your work and the current climate?

Rita Mankowska: We have experienced a significant increase in the number of confidential counselling sessions accessed by our members over the last five years. While it’s hard to pinpoint the exact reasons behind this trend, it’s likely down to several factors including the de-stigmatisation of mental health in society, general word of mouth between members and a high level of promotion of the service from PFA staff.

Despite the increase, numbers are still in keeping with national averages for those suffering from and seeking assistance for mental health support.

Coaching development and workshops have been important in this PFA. Why has the PFA focused on this and what positive results come from this work?

Rita Mankowska: Over the last two years we have worked closely with Football Australia’s coach education team to try to reduce the barriers of entry for current and past players to develop into coaches.  Thankfully, our efforts have paid off as players have taken advantage of the reduced face-to-face contact hours in AFC Coaching courses, which recognise professional players’ prior knowledge of the game.

We had over 70 current and potential members registered across B and C Diploma courses and held a goalkeeper B Diploma in collaboration with Football Australia for the first time.

With players transitioning into professional coaching roles in growing numbers, we saw an important opportunity to facilitate and subsidise coaching licences.

With regards to skill development workshops, players welcomed the return of these following a hiatus during COVID, showing that face-to-face learning is still an important way to impart knowledge to our members.

How will these results in the recent PFA affect the future season and activity of the PFA?

Rita Mankowska: Moving forward, we will continue to strive to achieve our mission which is to support players with their careers, well-being and retirement via high-quality, evidence-based programs and services.

What are some of the goals the PFA are striving for now after the PDP report?

Rita Mankowska: We compile the annual PDP report for two core reasons; firstly, to ensure that we can demonstrate to the clubs and Football Australia the program’s impact, as the funding for the program comes via our collective agreements with the Leagues and governing body, and, secondly, so we can assess and refine the program. So, our immediate focus will be on assessing our programs and then enhancing them heading into a new A-Leagues season.

Rita Mankowska and the PFA’s hard work in this report identifies matters that hit home with footballers and showcases their drive to achieve more in the coming years, to the benefit of all.

To read more of the report, click here.

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FCA to Host Exclusive Two-Part Goalscoring Workshop Series with Dr Ron Smith

One of Australian football’s most respected coaching minds shares decades of research ahead of the FIFA Men’s World Cup.

Football Coaches Australia (FCA) has announced an exclusive two-part coach education series featuring renowned coach educator and football analyst Dr Ron Smith, offering coaches a rare opportunity to explore the evolving science of goalscoring through the lens of one of Australia’s most influential football thinkers.

The online workshops, scheduled for June 1 and June 8, will examine the historical development, modern trends and future direction of goalscoring in football, drawing on extensive research that formed the foundation of Dr Smith’s doctoral studies.

For FCA, the sessions represent the culmination of more than a year of planning and provide a timely opportunity for coaches to deepen their understanding of attacking play ahead of the FIFA Men’s World Cup.

“Ron’s work on goalscoring has been years in the making and continues to evolve,” FCA President Ian Greener said.

“We felt there was no better time to bring this knowledge to the coaching community than in the lead-up to the World Cup, when coaches around the world will be analysing the game’s best teams and players.”

Across the two sessions, Dr Smith will present findings from his extensive research into goalscoring patterns and trends, examining how the game has changed over time and what coaches can learn from football’s biggest tournaments.

Topics covered throughout the series will include:

  • Historical analysis of goalscoring trends
  • How goalscoring has evolved in the modern game
  • Key patterns identified through Dr Smith’s research
  • Scoring trends across the last six FIFA Men’s World Cups
  • Comparisons between men’s and women’s World Cup tournaments
  • The role of pressing, transition moments and direct play in creating goals
  • Practical coaching implications for improving attacking performance

The two-part structure has been intentionally designed to build upon itself. Session One will focus on the evidence, data and research underpinning Dr Smith’s findings, while Session Two will explore the practical applications and coaching interventions that can emerge from that analysis.

Football Australia has accredited both workshops with one Continuing Professional Development (CPD) hour each, allowing coaches to earn two CPD hours by attending both sessions.

Dr Smith’s coaching and coach education credentials span decades. He has worked extensively with Football Australia, the Australian Institute of Sport and the Socceroos, while also holding coaching roles internationally in Iceland and Malaysia, as well as within the A-League.

His contributions to coach development have helped shape generations of Australian coaches, making this series a valuable opportunity for coaches across all levels of the game.

Event Details

History and Future of Goalscoring – Session One
Date: Monday, June 1, 2026
Time: 7:30pm AEST
Format: Online
CPD: 1 Football Australia-accredited CPD hour

Following the completion of the FIFA Men’s World Cup, FCA is also planning a special panel discussion featuring leading Australian and international coaching voices to analyse the key tactical developments, trends and lessons emerging from the tournament.

Further details regarding that event are expected to be released later this year.

FCA members can attend the workshops free of charge, while guest registrations are available through Eventbrite.

FA partners with Coca-Cola ahead of FIFA World Cup 2026

The two-year partnership will place the global soft-drink giants as the Official Supplier for Australia’s Men’s and Women’s senior national teams.

 

Global partner, global stage

As the Socceroos look to deliver performances on the pitch at this summer’s tournament, it is a move off the pitch which will capture the imagination of fans across the country.

Football Australia announced an exciting deal with Coca-Cola, designed to align the global reach of football – and of the brand itself – to unite and engage fans this summer as well as during the FIFA Women’s World Cup 2027.

Thus, through national campaigns featuring prize draws and the chance to access various rewards, Coca-Cola will help to drive passion and interest in upcoming major tournaments.

“This partnership brings together the global scale of Coca-Cola with the passion and reach of football in Australia, creating new opportunities to connect with fans across the country,” explained FA CEO, Martin Kugeler, via press release.

“The upcoming FIFA World Cup 2026 represents a key moment for the CommBank Socceroos, and the Coca-Cola campaigns will help bring supporters closer to the team through unique and engaging experiences.”

Furthermore, with the FIFA Women’s World Cup 2027 also set to enjoy similar campaigns by Coca-Cola, the partnership’s impact and reach will extend across both the men’s and women’s game.

 

Marketing power

As football continues to grow – both in financial power and population reach – collaborations with global brands are now an expected aspect of tournament build-ups.

The Royal Spanish Football Federation (RFEF) also struck a deal with fashion brand Loewe, set in place for the next four years. In a similar vein, England’s off-pitch teamwear will feature the marks of both Nike and Palace Skateboards, while France will receieve their prematch jersey from Nike and Jacquemus.

This is the state of the landscape. Aligning global brands and household names with a sport capable of reaching billions at once.

Values, reach and connecting with fans. Three key ingredients to a successful collaboration.

Such alignment is key to the partnership between FA and Coca-Cola, as recognised by Managing Director, Coca-Cola Europacific Partners, Orlando Rodriguez.

“For nearly 90 years, Coca-Cola has been a part of the fabric of Australian life – bring people together through shared moments,” said Rodriguez.

“Partnering with Football Australia reflects our continued commitment to connecting communities through experiences that unite the nation, with the CommBank Socceroos and Matildas at the heart of that.”

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