PIF Strengthens Ties with FIFA

FIFA has announced Saudi Arabia’s Public Investment Fund (PIF) as an official partner of the 2025 FIFA Club World Cup.

The long-term partnership between PIF and FIFA sees the former named as an official partner of the newly expanded FIFA Club World Cup, kicking off a broader collaboration aimed at boosting youth participation and supporting grassroots football development.

Details about specific programs and initiatives are expected to be announced soon.

The deal was revealed a week before the tournament began in the U.S. on June 14.

While full information is still limited, an official statement from FIFA and PIF described the partnership as a reflection of their shared goal to grow global participation in sports by creating new opportunities, encouraging innovation, and connecting with fans worldwide.

The announcement also emphasised a focus on young people, noting that the partnership will help support FIFA’s grassroots efforts to engage and inspire the next generation of players.

PIF is the latest organisation to join the roster of Club World Cup partners, alongside established FIFA sponsors like Adidas, Anheuser-Busch InBev, Bank of America, Coca-Cola, Hisense, Lenovo, and Qatar Airways—all of which already have ongoing relationships with FIFA.

PIF also owns a majority stake in Al Hilal, the only team from Saudi Arabia competing in this year’s tournament.

FIFA’s Chief Business Officer Romy Gai welcomed PIF as a partner for the 2025 Club World Cup, emphasising their shared vision to globalise football and the vital role partners play in both the tournament’s success and the broader development of club football.

“We are delighted to welcome PIF as a partner of the FIFA Club World Cup 2025,” Gai said in a press release.

“Together, we look forward to delivering a historic tournament that inspires and unites fans from around the world.

“The partners of the first-ever 32-team FIFA Club World Cup believe in our vision to make football truly global.

“Their support of the tournament will not only be integral to its success but will underpin investment in supporting the development of club football everywhere.”

The partnership between FIFA and PIF marks a strategic alliance aimed at elevating the global profile of club football while fostering youth engagement and grassroots development through the newly expanded FIFA Club World Cup.

Previous ArticleNext Article

South Canberra FC Breaks the Mold: Equity-Driven Model Earns ‘Club Changer’ Honour

South Canberra Football Club has been named Club Changer of the Month for April, in a recognition that reflects a broader shift across Australian football toward rewarding clubs that are actively dismantling the structural barriers limiting women’s access to the game.

The AFC Women’s Asian Cup has just delivered record crowds and unprecedented visibility for women’s football in Australia, and the Club Changer program is now asking what comes next. Its decision to name South Canberra Football Club as Club Changer of the Month for April signals a clear shift in how the program defines contribution: away from participation numbers alone, and toward the equity frameworks that determine whether women stay in the game once they arrive.

South Canberra FC built that framework from the ground up. Established in 2021, the club set out to give women and female-identifying players a safe, inclusive environment to play football at any level. It runs entirely on volunteers, operates as a not-for-profit, and is governed by an all-female committee with 13 of its 14 coaches identifying as female.

 

Building the infrastructure of inclusion

In 2026, the club secured grant funding and put it to work immediately. Two coaches are completing their C Licence qualification, and ten coaches, players and community members have undertaken the Foundations of Football course, which directly tackles the cost and accessibility barriers that exclude women out of coaching pathways.

The club also commissioned a female-specific strength and conditioning program with sports physiotherapists ahead of the 2026 season, targeting injury prevention and explicitly supporting players returning after childbirth.

SCFC’s leadership team draws from LGBTIQ+ individuals, First Nations people and veterans, strengthening the club’s connection to the communities it was built to represent.

The Club Changer program is backing clubs that do this work- clubs that treat equity as infrastructure rather than aspiration. At a moment when Australian football is under pressure to turn its biggest-ever surge of women’s interest into something lasting, SCFC’s model offers a clear answer to the question of how.

How Husqvarna Is Helping Stadiums Cut Costs Without Cutting Quality

At a time when operational costs are rising across global sport, stadiums and football clubs are being forced to rethink one of their most overlooked expenses: turf maintenance.

From diesel consumption to labour hours, maintaining elite playing surfaces has traditionally been both resource-intensive and environmentally taxing. But new data emerging from venues like CBUS Super Stadium suggests a smarter, more sustainable model is already taking hold.

Leading that shift is Husqvarna, whose autonomous turf technology is quietly reshaping how professional venues manage their playing surfaces. Their product delivers measurable cost savings without compromising quality.

Cutting fuel consumption costs

At CBUS Super Stadium, the introduction of Husqvarna’s CEORA™ robotic mowing system has reduced diesel usage by approximately 20–30 litres per week. Over the course of a season, those savings compound into a significant reduction in both fuel spend and carbon emissions. This is particularly efficient for stadiums hosting regular fixtures and large-scale events.

CBUS Super Stadium General Manager Kristian Blundell said the robotic mower was a game-changer for the venue:

“This technology is not replacing staff but rather giving our grounds team the ability to do what they do best by helping to improve turf management processes, better manage fatigue and decrease our environmental footprint”

But the impact goes beyond fuel.

 

Time efficiency

By automating routine mowing, Husqvarna’s technology enables grounds teams to focus on higher-value maintenance tasks, from pitch recovery to detailed surface management. The result is not only greater operational efficiency but also improved turf consistency, which is an increasingly critical factor in elite football performance.

The benefits are being mirrored beyond stadium environments. At Oatlands Golf Club, Husqvarna’s autonomous mowing has delivered savings of up to 60 litres of fuel per week while freeing up staff for precision work. Quiet, round-the-clock operation also ensures surfaces are maintained without disrupting play—an advantage that translates directly to multi-use stadium settings.

Image Credit: Husqvarna

Importantly, Husqvarna’s lightweight robotic systems reduce the wear and tear typically caused by traditional heavy machinery. This not only protects the integrity of the playing surface but also reduces the need for costly repairs over time.

Football clubs navigating tight budgets at grassroots and semi-professional levels could benefit from such cost savings.

With rising energy prices, increasing sustainability expectations, and limited staffing resources, the ability to cut costs while improving performance is no longer optional. Solutions like Husqvarna’s CEORA™ are positioning clubs to operate more efficiently today, while preparing for a more environmentally accountable future.

As the sports industry continues to evolve, one thing is becoming clear: the next competitive edge may not just come from what happens on the pitch—but how it’s maintained.

Most Popular Topics

Editor Picks

Send this to a friend