Australian sports streaming service Sports Flick has secured an exclusive TV rights deal to broadcast Austria’s Tipico Bundesliga in Australia.
The Sydney-based streaming service will start broadcasting the Austrian Bundesliga this weekend – a multi-year agreement allows for one marquee match to be shown per round for the three remaining rounds of the 2020/21 season.
Austrian Bundesliga’s Championship Round and the 2021/22 season are also incorporated in the rights deal, which was brokered with the official global media rights distribution partner for the league, Sportradar.
“Sports Flick has a goal to become the number one location for football in Australia,” Sports Flick General Manager Michael Turner said.
“With football being Australia’s number one grassroots participation sport, fans are craving more football content from across the world. One of our goals is to give fans the chance to watch different competitions and engage with the world’s game.”
Sports Flick said that the Austrian Tipico Bundesliga rights deal was their first major acquisition in European Football.
“Our Austrian Tipico Bundesliga coverage provides Australians a unique opportunity to watch more European Football and watch some of the up-and-coming football stars playing in the Austrian top flight,” Sports Flick CEO Dylan Azzopardi said.
In the coming weeks, Sports Flick are expected to make further announcements regarding rights deals.
Last week, the Sydney Morning Herald reported that Sports Flick had secured the exclusive rights to broadcast the UEFA Champions League in Australia – for around $60 million over three years.
Optus Sport currently holds the rights to the UEFA Champions League on a three-year deal that expires after the 2020/21 season.
The Austrian Bundesliga broadcast deal follows Sports Flick announcement last Thursday, of an exclusive TV rights deal to broadcast South Korea’s K-League 1.
Under a multi-year agreement, the rights deal saw Sports Flick start broadcasting K-League matches from February 27.
The K-League TV rights deal was also brokered with Sportradar.
Alongside the Austrian Bundesliga and K-League, the streaming service also has the rights to the UEFA Women’s Champions League, Liga Primera (Nicaraguan football top division) and the Arabian Gulf League.