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Short sponsors to be permitted for MLS teams

Short sponsors are now permitted to be seen on the shorts of Major League Soccer (MLS) teams, in an effort to limit potential losses.

In an effort to limit potential losses due to the coronavirus pandemic, sponsors are now permitted to be seen on the shorts of Major League Soccer (MLS) teams.

In a report by the Washington Post, MLS franchises will be given the ability to expand on their sponsorships with the licence to now have partners on club shorts.

The league’s 26 teams will be given time to negotiate deals before the competition restart takes place with a five-week tournament at Walt Disney World Resort in Orlando, Florida.

It’s reported that the MLS wants to gain advantage from being the first US men’s team sport to return with all 54 matches televised.

Previously, MLS teams were only allowed a main solitary shirt sponsor and an extra right sleeve sponsor. Only four teams secured sponsors for both of these, which was introduced this season. There could be the option to sell both, while the MLS is looking at allowing teams to feature sponsors on the left side too.

The existing MLS sleeve sponsorships are believed to bring in around US$500,000 to US$1 million a year.

According to the report, the additional branding opportunities are designed to allow franchises to get the most out of their current local sponsorship agreements that are currently being hampered by the pandemic, especially with matches being played behind closed doors.

Some sponsors have reportedly withheld payments to teams as MLS teams try to deal with the financial toll that is linked to the coronavirus pandemic.

In fact, MLS commissioner Don Garber revealed just how much Covid-19 has setback the league, with MLS losing around US$1 billion.

“[Short sponsors are] one of many ideas MLS has discussed,” the league said in a statement.

“But at this time, we do not have anything to announce.”

MLS is due to begin again on July 8th with the MLS is Back Tournament. All 26 teams are divided into six groups for the opening round, with 16 teams advancing to the knockout rounds. The overall winner earns a spot in the 2021 Concacaf Champions League.

Teams had only played two games of competition before it was postponed due to the Covid-19 outbreak.

Liam Watson is a Senior Journalist with Soccerscene. He reports widely on international football policy, industry matters and industry 4.0

Football West CEO James Curtis steps down to usher in new leadership

Football West

Football West have announced that James Curtis will be stepping down from his position as Chief Executive Officer, after more than five years in the role. As he makes his transition, Football West have now commenced their succession planning.

The decision taken by Curtis reaffirms Football West’s dedication as an organisation to fostering long-term growth through the benefits provided by leadership succession.

Football West Chairman Sherif Andrawes praised Curtis’ strong leadership and commitment to delivering a long-term legacy for football in Western Australia, since commencing in the role in 2016.

“James has been an outstanding CEO and his focus on driving long-term growth, investment and community benefit have contributed to a bright future for football,” Andrawes said.

“His commitment to working with all parts of the WA community and government to engage with football and being a leader driving diversity, inclusion and engagement has ensured football is positioned well for the future of the game.

“With significant achievements including funding for the long-awaited WA State Football Centre, securing the 2023 FIFA Women’s World Cup in WA and establishing the Football Futures Foundation, there have been many successes during his tenure.”

Curtis conveyed that it was the right time to step down from the role and to transition leadership, with Football West strongly positioned for leveraging record growth.

“We have built a great team across Western Australia that is well positioned to continue building on our strong foundations. After more than five years in the position and rebuilding from the impact of COVID-19, we are ready for a new CEO to implement and deliver our future strategy,” Curtis said.

“I have enjoyed working closely with our Board and our valued partners across government, corporate and the football community to deliver major milestones for the game in WA and establish strong partnerships across Asia for WA football.

“We have a vibrant and passionate football community that will continue to grow on the back of strong clubs and volunteers and our dedicated Football West team.”

Curtis will continue his involvement with football as a Non-Executive Director of Football Futures Foundation – which is chaired by Nick Tana, and supporting the transition to find the new CEO.

Football West has commenced an internal and external search for the company’s next CEO.

Football Victoria promotion denial set for challenge

Football Victoria has announced that it will only be filling existing vacancies, resisting the challenge from the United Football Group of Clubs to push ahead with promotion and relegation.

Football Victoria has announced that it will only be filling existing vacancies, resisting the challenge from the United Football Group of Clubs to push ahead with promotion and relegation.

Football Victoria announced the cancellation of the remainder of the season in Metropolitan Melbourne on September 3 2021, in which it also revealed that promotion and relegation would not proceed.

Since that announcement, over 40 clubs had joined forces, assembling under the United Football Group of Clubs (United Football) banner, to challenge the decision.

As revealed by Soccerscene last month, United Football made a formal submission to Football Victoria, presenting three options for consideration by the board:

  1. Promotion and Recognition of Champions based on current standings or points per matches played method, with or without relegation.
  2. Restructure of the leagues to achieve the desired effect of promotion/relegation, completed in line with the 2021 Football Australia Performance Gap Report.
  3. Align with Football Victoria principles and fixture the outstanding games between teams who have not played against each other to complete the season and award promotion and relegation. Given the current COVID situation, it is recognised that this may be the least likely scenario.

In its announcement this afternoon, Football Victoria has seemingly turned down all three options.

“Football Victoria (FV) can confirm it will proceed with filling existing and resulting vacancies across our Men’s and Women’s State League competitions, in accordance with the 2021 Rules of Competition,” reads the statement on the Football Victoria website.

“Under item 10.4 in the Men’s State League (1-4) and item 15.7 in the Women’s State League (1-4) 2021 Rules of Competition, the FV Board confirms that vacancies will be filled using the Order of Merit process. Men’s & Women’s State League 5 competition vacancies will be filled by using the New Club Application or Team Entry process.

“With the 2021 season being deemed incomplete, only Men’s and Women’s State League vacancies will be filled in 2022, with NPL Victoria optimal league structures to be considered from the 2023 season.

“Average Points Per Game (total points divided by number of games played) at the point the 2021 season was cancelled will be used to determine final ladder positions in 2021 and inform the Order of Merit. Further detail on the Order of Merit process is available here.”

The ruling means that the current NPL Victoria structure will remain in place, whilst in the State Leagues below, only existing vacancies will be filled.

In the Men’s State Leagues, one team across State Leagues 2, 3, 4 and 5 will be promoted, whilst four teams will enter State League 5 via a new club application process.

In the Women’s competition, one team will be promoted from State League 2 to 1, two will be promoted from State League 3 to 2, three teams will be promoted from State League 4 to 3, four teams will be promoted from State League 5 to 4, whilst five new clubs will enter State League 5 via a new club application process.

The Football Victoria statement sets a deadline of 5pm Monday October 25, 2021 to implement these changes.

The United Football Group of Clubs met last night to discuss the decision, with chairperson Zak Gruevski confirming the clubs intend to take the matter further.

“The Football Victoria statement yesterday effectively dismissed the range of options put forward by the United Football Group of Clubs,” he told Soccerscene.

“As a group, we are very disappointed and believe this decision is not in the best interests of the game, particularly given indications that a restructure of the game was being considered as a reasonable outcome.

“Our clubs met overnight and we are seeking the appropriate counsel to pursue this matter further.”

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