Silverware manufacturer for Football Queensland reaffirms commitment

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Image of Battle of the States trophies via Football Queensland

Football Queensland (FQ) has solidified its partnership with The Trophy Superstore, becoming its Official Trophies and Medal partner for two years.

The Australian company, with its headquarters located in Brisbane, will continue to provide FQ competitions, tournaments and major award events with silverware and medallions.

The superstore will ensure that their services are executed in a quality, timely, individualised and articulate fashion for the Queensland Football Community.

The partnership between both FQ and the silverware provider has occurred for several years. The Trophy Superstore offers the creation of trophies, medals, achievement plaques and engraving services to several different sporting codes across Australia.

“Football Queensland is proud to partner with Queensland owned companies like Trophy Superstore who are committed to producing top quality products with the upmost care,” Football Queensland CEO Robert Cavallucci said via press release.  

“This partnership comes from a long-established and very positive working relationship developed with Trophy Superstore in recent years which has seen the company produce trophies and medals for our most prestigious awards including our FQ league titles, Football in Queensland Awards Night recipients and most recently the winners of the 2024 National Futsal Championships held on the Gold Coast. 

“We are looking forward to building on our existing relationship with Trophy Superstore as we recognise and celebrate the achievements of the Queensland football community. 

“Football Queensland is committed to maintaining and developing these vital commercial partnerships as they help to support the growth of the game and improve the football experience for our entire community.” 

Managing Director Ian Stuart is excited to deliver high-quality trophies, medals and awards to the Queensland football community to help recognise all those who contribute to the game.  

“Our relationship with Football Queensland spans many years and we are delighted to formalise a partnership which will continue to recognise the importance of Football, its members and supporters, at all levels within the community,” he added via media release.

“The Trophy Superstore is ready to assist the FQ community in recognising their clubs, members and communities for the 2024 season and beyond, by offering special FQ Club pricing on awards and medals.” 

With the consideration regarding the importance surrounding the visual appeal and quality of a trophy in the eyes of both its holders and fans alike, the partnership already established has pleased FQ officials. It’s important that a player feels satisfied when receiving a trophy, they are not exactly applauded for their quality, but are definitely exposed if they are not something deemed worthy by players and fans alike.

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Football Australia Expands Mental Skills Program for Match Officials Amid Sustained Focus on Referee Retention

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Image Credit: Football NSW

Football Australia has confirmed a second national webinar for match officials, led by sports psychologist Dr Liam Slack, extending a referee development series introduced after strong engagement with an initial session on managing match-day pressure.

The upcoming session, themed “parking with purpose,” will focus on decision-making strategies designed to help referees process on-field calls and reset attention quickly across a match that can present hundreds of individual decisions. Dr Slack, who also consults with The Football Association and the AFC Referee Academy and previously spent over a decade as a performance psychologist with the Professional Game Match Officials Limited in England, brings substantial elite-level experience to a program open to officials at every level, from grassroots to professional.

The theme builds on work Dr Slack has already delivered within Australian officiating. He recently led a session with Football Australia’s National Referee Academy on the same concept, framing the ability to consciously park a decision and refocus on the next phase of play as a trainable skill rather than an innate trait, one that separates officials who reset quickly under pressure from those who don’t. He has also addressed more than 100 Football Australia elite match officials and staff on developing a stronger match-day mentality, an indication of how embedded this psychological framework has become across the officiating pathway rather than remaining a one-off intervention.

The expansion of the webinar series reflects a broader shift in how football administrators are approaching referee attrition. Rather than treating retention purely as a recruitment or pay problem, the program signals an institutional acknowledgment that the psychological demands of officiating, particularly the compounding pressure of split-second decisions under public scrutiny, are a material factor in whether officials remain in the game.

It rests alongside other measures adopted across Australian football in recent years, including visible identification programs for junior referees and structural reviews of referee departments at state federation level, all aimed at the same underlying issue: a shrinking pool of match officials relative to demand.

Football Australia has not detailed metrics for assessing the program’s impact on referee numbers, though the recurring engagement of an internationally credentialed specialist across multiple tiers of the officiating pathway suggests sustained institutional investment in the approach.

Football Victoria elevates fan enjoyment with Streets partnership

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Image credit: Prostock-studio / Shutterstock.com

Football Victoria (FV) revealed last week a new partnership with ice cream giants, Streets. The brand will become an exclusive ice cream partner for the next three years.

 

An iconic brand for joyful experiences

As a well-known and popular ice cream brand with people all around the nation, Streets will now look to support the fan experience in Victoria through its products.

It reflects FV’s commitment to delivering a family-friendly and memorable experience for spectators. Both on and off the pitch, the organisation is striving to elevate the experience for fans and families alike.

“Football Victoria is always looking for ways to elevate the experience at The Home of The Matildas, and this partnership does exactly that,” explained FV Executive Manager of Commercial and Facilities, Chris Speldewinde.

“It’s a fantastic fit for our community and we’re looking forward to what the next three years will bring.”

Furthermore, Senior Brand Manager at Streets, Ryan Katz, emphasised the brand’s role in community sport and in creating memories beyond the action on the pitch.

“Streets is proud to join Football Victoria as its exclusive ice cream partner,” Katz said.

“There’s nothing better than enjoying a great game with a classic ice cream in-hand, and we’re excited to be part of those moments across the state.”

 

Understanding community football

Community football is all about these moments. Sunny days, the family together, and a sweet treat in-hand while supporting a local team alongside friends and neighbours.

This is why a partnership between FV and Streets is particularly important.

Not for its commercial value, but for what it tells us about both parties’ understanding of what matters to fans. From young fans to experienced matchday-goers, everyone wants to find enjoyment while watching the game.

And while the 90 minutes of action is the focus, the experience of a local matchday is truly defined by interactions with fellow supporters and smaller – but no less significant – moments of happiness during the day.

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