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Sports Flick acquire Austrian Bundesliga TV rights deal

Australian sports streaming service Sports Flick has secured an exclusive TV rights deal to broadcast Austria’s Tipico Bundesliga in Australia.

Australian sports streaming service Sports Flick has secured an exclusive TV rights deal to broadcast Austria’s Tipico Bundesliga in Australia.

The Sydney-based streaming service will start broadcasting the Austrian Bundesliga this weekend – a multi-year agreement allows for one marquee match to be shown per round for the three remaining rounds of the 2020/21 season.

Austrian Bundesliga’s Championship Round and the 2021/22 season are also incorporated in the rights deal, which was brokered with the official global media rights distribution partner for the league, Sportradar.

“Sports Flick has a goal to become the number one location for football in Australia,” Sports Flick General Manager Michael Turner said.

“With football being Australia’s number one grassroots participation sport, fans are craving more football content from across the world. One of our goals is to give fans the chance to watch different competitions and engage with the world’s game.”

Sports Flick said that the Austrian Tipico Bundesliga rights deal was their first major acquisition in European Football.

“Our Austrian Tipico Bundesliga coverage provides Australians a unique opportunity to watch more European Football and watch some of the up-and-coming football stars playing in the Austrian top flight,” Sports Flick CEO Dylan Azzopardi said.

In the coming weeks, Sports Flick are expected to make further announcements regarding rights deals.

Last week, the Sydney Morning Herald reported that Sports Flick had secured the exclusive rights to broadcast the UEFA Champions League in Australia – for around $60 million over three years.

Optus Sport currently holds the rights to the UEFA Champions League on a three-year deal that expires after the 2020/21 season.

The Austrian Bundesliga broadcast deal follows Sports Flick announcement last Thursday, of an exclusive TV rights deal to broadcast South Korea’s K-League 1.

Under a multi-year agreement, the rights deal saw Sports Flick start broadcasting K-League matches from February 27.

The K-League TV rights deal was also brokered with Sportradar.

Alongside the Austrian Bundesliga and K-League, the streaming service also has the rights to the UEFA Women’s Champions League, Liga Primera (Nicaraguan football top division) and the Arabian Gulf League.

 

Daniel Foley is a sports junior journalist with Soccerscene. He reports widely on football policy and micro industry matters.

Optus Sport to stream Football Victoria’s Nike F.C. Cup Final

Nike F.C. Cup
Image provided by Football Victoria

Football Victoria have made the exciting announcement that Optus Sport will yet again stream the Nike F.C. Cup Final in 2022.

Optus Sport have been the home of the English Premier League in Australia since 2016, and are also home to LaLiga, the Women’s Super League, K-League, J-League and the EURO’s.

The Cup Final will be held on Sunday afternoon, when South Melbourne takes on Calder United at Valley Park Events Centre, Broadmeadows.

Football Victoria CEO Kimon Taliadoros applauded Optus Sport’s commitment and acknowledged their continued support of the local game in a statement released by Football Victoria.

“The appetite for women’s football is growing exponentially and we thank Optus Sport for their elevation of the Nike F.C. Cup again in 2022,” he said in a statement.

“We are thrilled that subscribers across the nation can experience the quality football that the two teams will deliver on Sunday.”

Match coverage starts at 3.30pm AEDT, with the final kicking off at 4pm this Sunday.

Coverage will also be provided for non-subscribers on NPL.TV and Football Victoria’s Facebook and YouTube.

Customers can watch Optus Sport on their favourite screens and devices via Fetch, Apple TV, Android TV compatible Smart TVs, LG Smart TVs, Apple Airplay, Chromecast, Amazon Fire TV, Xbox, compatible Samsung Smart TVs or desktop, or on-the-go via tablet, mobile, or laptop.

FC Bayern and Adobe partner to power the club’s digital transformation

Bayern and Adobe
Image provided by FC Bayern

FC Bayern, one of the world’s most historic and successful football clubs, have announced a multi-year partnership with Adobe to power the club’s digital transformation.

The agreement will bring new, personalised experiences to its millions of current and future global fans – both on and offline – while driving greater efficiency and more sustainable business practices through Adobe’s enterprise solutions.

With a rapidly growing global fanbase, FC Bayern is passionate about connecting fans to their favourite club in new ways. Adobe’s technology will provide FC Bayern the ability to better understand its fans to create more engaging and individualised sports experiences.

Adobe Experience Cloud, including Adobe’s customer data platform, will help FC Bayern create fan profiles to better understand how supporters engage with the brand and ensure they enjoy a more personal relationship with their favourite teams. This means the overall matchday experience will be enhanced for fans, giving supporters real-time notifications at their fingertips including merchandising discounts, video content and last-minute ticket availability.

With more digital experiences across platforms, channels and devices, FC Bayern fans will never miss a moment whether they are at the Arena, on the go or in the comfort of their home. For example, when a goal is scored fans will receive content on their preferred channel to celebrate the moment in real time, as well as post-match video commentary and highlights.

FC Bayern will also use Adobe Document Cloud, including Adobe Acrobat Sign, to digitise collaboration with fans, employees and partners. With Document Cloud, activities like signing up for memberships or executing player agreements will be quick and secure, while reducing environmental impact.

“Today’s FC Bayern fan is digitally savvy and craves new ways to get closer to our club and players, which is why we aim to create sustainable and lasting interactions that bring matchday excitement to our millions of passionate fans across the world,” FC Bayern CEO Oliver Kahn in a statement.

“We’re investing in a long-term digital strategy with Adobe’s breadth of enterprise applications at the core of our technology, to deepen how our fans engage with the club and to inspire the next generation of fans for years to come.

“FC Bayern has millions of fans around the world, and they are at the forefront of revolutionising fan experiences,” said Anil Chakravarthy, president of Digital Experience Business at Adobe. “With this partnership, FC Bayern will create more personalised experiences to enable fans to celebrate the passion and heart of the club wherever they may be.”

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