Sydney FC welcomes cyber security platform Acronis

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Image credit: Sydney FC

Sydney FC has announced a new partnership with cybersecurity platform Acronis, to be the official cybersecurity provider.

Acronis is a data security and cyber safety leader in the world, and this will be its first football partnership in Australia with this 3-year contract with the Sky Blues.

The Acronis system will be working in collaboration with the exclusive cyber protection partner of Sydney FC Hyperix;  managed services provider (MSP).

Founded in 2019, Hyperix is an MSP based in NSW, Victoria and Queensland.

Acronis can deliver advanced data security systems such as Endpoint Detection and Response (EDR) to counter any cyber threats.

The collaboration marks Acronis’ 15th #Team-up with professional football clubs worldwide and the second sporting team-up in Australia.

This partnership isn’t just one-sided with major branding opportunities for Acronis and Hyperix including networking events and co-naming rights on the Allianz Stadium Sydney FC Business Club and the ‘Sky Blue Lounge’.

They will also gain an advertisement spot on the A-League Men’s and Women’s coach’s polo collar.

As said by Kelly Johnson, General Manager ANZ at Acronis.

“This partnership is a winning play, fortifying the club’s digital defence with our advanced cybersecurity solutions,” she stated via media release.

“By joining forces, we’re not only reinforcing our dedication to protecting organizations but also underlining our support for the sports community in our region and across the globe.”

In modern sporting clubs’ cybersecurity is a must for those who want to increase their image of professionalism, effectiveness and importantly trust in their supporters and potential investors. Not to mention this also includes a very profitable exercise for both parties involved.

For companies in the cyber security industry, the exposure given to them by football clubs is a huge bonus and an important part of the sponsorship system in the Sport.

There is no shortage of clubs needing an upgrade in cybersecurity and with the recent rise in Australian footballing viewership, this is an untouched sector and a massive exposure opportunity for cybersecurity businesses.

Both clubs and investors in the cybersecurity business should be looking to do similar expansions.

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Football Queensland Welcomes Musco Lighting as Official Lighting Partner

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Image Credit: Musco.com

Football Queensland has welcomed Musco Lighting as its Official Lighting Partner, bringing world-class sports lighting expertise to football clubs and facilities across the state.

The partnership will support Football Queensland clubs as participation continues to grow across the state, helping communities access safer, higher-quality and more accessible football facilities.

Musco Lighting is a global leader in sports lighting, with more than 50 years of experience delivering lighting solutions across sporting venues worldwide. The company was also the first in the world to be certified by FIFA as a Preferred Provider for Floodlight Systems and provided lighting for 12 of the 16 stadiums used at the recent FIFA World Cup.

Through the new partnership, Football Queensland clubs will have access to Musco’s specialist expertise and solutions as they look to improve and develop their lighting infrastructure.

Football Queensland CEO Robert Cavallucci said the partnership represented an important step in supporting the continued growth of football across Queensland.

“I’m proud to see this partnership between Football Queensland and Musco come to life.

“With participation continuing to grow across Queensland, the need for quality football infrastructure has never been greater. This partnership will help our clubs access world-class lighting expertise to create safer, better and more accessible facilities for their communities.

The partnership provides an opportunity to combine Football Queensland’s extensive network across the state’s football community with Musco’s global expertise in sports lighting, supporting clubs as they continue to invest in facilities that meet the needs of their growing participation bases.

Football Queensland and Musco will work together to help clubs identify lighting solutions that can enhance facility quality and accessibility, supporting more opportunities for players and communities to participate in football.

Football Queensland Official Lighting Partner – Musco Lighting

With more than five decades of experience in sports lighting, Musco has delivered projects across some of the world’s most significant sporting venues and events.

The company’s FIFA Preferred Provider certification and involvement in the recent FIFA World Cup further demonstrates its expertise in delivering lighting systems to the highest international standards.

The partnership with Football Queensland will bring this expertise closer to Queensland’s football community, providing clubs with access to a specialist lighting partner as the game continues to grow across the state.

Premier League clubs approve new strategic partnership proposal with EFL

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The Premier League and its clubs have recently approved a funded proposal for a new long-term strategic partnership with the English Football League (EFL). The deal could deliver significant additional funding to clubs across the English football pyramid.

The proposal, approved on July 30, will now go to the EFL and its 72 member clubs for consideration. The agreement could begin from the 2026/27 season, subject to further discussions and approval.

The move follows years of debate over the distribution of Premier League revenues. It also comes as English football looks to establish a more sustainable financial settlement between the top flight and the EFL.

A new financial package

The Premier League has not released the full financial details of the proposal. Reporting from the BBC and Sky News indicates the package could provide an additional $2.86 billion (1.5 billion pounds) to EFL clubs over 10 years.

The agreement includes raising transfer levies from 4% to 6% and establishing a new lifeboat fund of $38 million (20 million pounds). This pool could be used to help any EFL club that goes into administration.

The funding would support clubs across the Championship, League One and League Two. It could also include dedicated investment to strengthen the wider football pyramid.

The Premier League confirmed in a statement it already commits $3 billion (1.6 billion pounds) every three years to the wider game and communities. The new proposal would significantly increase its financial support for the EFL.

EFL clubs to consider proposal

The EFL will now assess the proposal before presenting it to its member clubs. Those clubs will consider the financial benefits and wider implications of the agreement.

The proposed partnership would also operate within England’s wider football regulatory framework. The Independent Football Regulator has backstop powers if the leagues fail to reach an acceptable financial settlement.

The latest vote marks significant progress towards a new agreement between the Premier League and EFL. However, it does not complete the process.

Attention turns to final agreement

Negotiations over increased financial support for the EFL have continued for several years. The issue gained further importance after the financial difficulties clubs faced during the COVID-19 pandemic.

The Premier League’s unanimous approval now shifts attention to the EFL and its member clubs. Discussions on a deal have been continuing as far back as 2021. It is critical that a deal is reached soon for English football.

Both sides must still agree on the final terms of the partnership. The process will determine how future funding reaches clubs and supports the wider English football pyramid.

For the EFL, the proposal offers the prospect of greater financial support. For the Premier League, it represents a major step towards a long-term settlement with the professional game below the top flight.

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