
Sydney FC has announced a new partnership with cybersecurity platform Acronis, to be the official cybersecurity provider.
Acronis is a data security and cyber safety leader in the world, and this will be its first football partnership in Australia with this 3-year contract with the Sky Blues.
The Acronis system will be working in collaboration with the exclusive cyber protection partner of Sydney FC Hyperix; managed services provider (MSP).
Founded in 2019, Hyperix is an MSP based in NSW, Victoria and Queensland.
Acronis can deliver advanced data security systems such as Endpoint Detection and Response (EDR) to counter any cyber threats.
The collaboration marks Acronis’ 15th #Team-up with professional football clubs worldwide and the second sporting team-up in Australia.
This partnership isn’t just one-sided with major branding opportunities for Acronis and Hyperix including networking events and co-naming rights on the Allianz Stadium Sydney FC Business Club and the ‘Sky Blue Lounge’.
They will also gain an advertisement spot on the A-League Men’s and Women’s coach’s polo collar.
As said by Kelly Johnson, General Manager ANZ at Acronis.
“This partnership is a winning play, fortifying the club’s digital defence with our advanced cybersecurity solutions,” she stated via media release.
“By joining forces, we’re not only reinforcing our dedication to protecting organizations but also underlining our support for the sports community in our region and across the globe.”
In modern sporting clubs’ cybersecurity is a must for those who want to increase their image of professionalism, effectiveness and importantly trust in their supporters and potential investors. Not to mention this also includes a very profitable exercise for both parties involved.
For companies in the cyber security industry, the exposure given to them by football clubs is a huge bonus and an important part of the sponsorship system in the Sport.
There is no shortage of clubs needing an upgrade in cybersecurity and with the recent rise in Australian footballing viewership, this is an untouched sector and a massive exposure opportunity for cybersecurity businesses.
Both clubs and investors in the cybersecurity business should be looking to do similar expansions.