Todd Boehly backs Netflix streaming future for Premier League

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Image Credit: Chelsea FC website

Chelsea co-owner Todd Boehly believes the Premier League could eventually consolidate its media rights into a single global streaming deal potentially with Netflix, similar to Major League Soccer’s (MLS) agreement with Apple.

Currently, the league negotiates rights on a market-by-market basis, partnering with traditional broadcasters and streaming services across different regions.

However, speaking at the Financial Times Business of Football Summit, Boehly suggested that a global streaming model is “where we’re headed.”

“I’m not saying [one streamer] is the blatant answer right this minute, but I think that’s where we’re headed,” Boehly said at the Summit.

“To repackage all of that, the owners have to be willing to take some level of risk.”

He noted the Premier League’s immense global demand would make it an attractive asset for streaming platforms looking to expand internationally.

Premier League’s In-House Approach

While Boehly envisions a streaming-dominated future, Premier League chief executive Richard Masters stressed that the league is taking a measured approach.

“We’re about to enter a new rights cycle, so we have time to assess our options,” Masters said. He expects the league’s model to shift towards a “mixed economy” rather than an abrupt transition.

The Premier League is already preparing to bring its media operations in-house, ending a long-term partnership with IMG after the 2025/26 season. The move will see 250 staff transition to Premier League Studios, giving the competition greater creative control.

“In the future, if we want to differentiate the Premier League, localise content, or create new audience-driven products, we’ll have the freedom to make those decisions,” Masters explained in a response.

Is a Global Streaming Deal Likely?

Despite Boehly’s comments, a full shift to a single streaming partner isn’t imminent.

The Premier League’s current domestic broadcast contracts run until 2028/29, and its overseas rights continue to grow in value—rising 27% for the next three-year cycle, set to generate $24.81 billion in commercial and broadcast revenue.

Masters hinted at experimenting with direct-to-consumer (DTC) streaming in select markets but emphasised the importance of existing broadcast partnerships.

Major deals with Sky, TNT Sports, and NBC provide stability, and any transition would need to carefully balance revenue potential with audience reach.

Conclusion

While streaming giants like Netflix, Amazon, and Apple are increasing their investment in live sports, a single global Premier League streaming platform remains a distant possibility rather than an immediate reality.

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Northern Motor Group joins FV as Official Automotive Partner

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Image credit: Football Victoria

In an announcement made last week, Football Victoria (FV) announced the Bundoora-based company as its Official Automotive Partner for the next three years, ushering in a new partnership driven by local identity.

Built in Victoria

The alliance betwen FV and Northern Motor Group stands as the latest locally-backed partnership in Victoria’s football landscape.

Furthermore, FV Executive Manager of Commercial, Chris Speldewinde, outlined why a connection with Northern Motor Group is an exciting step forward for the organisation.

“Northern Motor Group are one of the biggest and most respected automotive businesses in Melbourne and we look forward to working with them as our official automotive partner,” Speldewinde explained.

“It’s been an exciting offseason here at FV, with several key partnership signings coming on-board, and we are thrilled to welcome Northern Motor Group to the family.”

This season, partnerships within the Football Victoria pyramid have highlighted immense support from local businesses. With shared identity, values and commitment to the community, partnerships like this are set-up for success.

 

What the partnership will bring

The three-year partnership will look to provide Melbournians and FV staff with a range of benefits, from vehicle access to offers including:

  • 2-years free servicing
  • $500 cash back
  • $500 worth of accessories

Thus, the partnership will look to help locals and participants across FV, reflecting both parties commitment to giving back to the community.

“As enormous supporters of football in Victoria, signing on as Football Victoria’s official automotive partner is something we are very proud of,” said Northern Motor Group Dealer Principal, Nick Soklev.

“For over 40 years, we have been helping Melbournians find the car that is right for them, and we look forward to welcoming he Victorian football community to our dealerships.”

 

Final thoughts

Helping the community, providing exceptional service and creating a welcoming environment – the common values shared by both parties.

For FV and all its participants, Northern Motor Group can be the driving factor which propels football in Victoria to new standards in the years to come.

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