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UEFA and Disney to promote the women’s game with partnership

An exciting new partnership will encourage girls to participate in soccer, with a new grassroots women’s youth soccer project the catalyst behind it.

UEFA, the governing body for soccer in Europe, and global entertainment giant Disney have teamed up by announcing their partnership which will work towards getting more young girls involved in the sport.

The Playmakers Scheme, a European-wide grassroots initiative, will use coaching sessions inspired by Disney films and features its characters to creatively provide a pathway into the sport for girls aged between five and eight.

This new opportunity represents one of the first major initiatives launched by UEFA since it revealed its ‘Time for Action’ women’s soccer strategy in 2019, aiming to double women’s soccer participation by 2024.

The European scheme comes partly as a result of a knowledge-transfer agreement between UEFA and the Football Association (FA), England’s national body, which already runs a similar Shooting Stars project in collaboration with Disney.

UEFA’s Head of Women’s Soccer, Nadine Kessler has been the main spokesperson behind the scheme.

“Playmakers can attract girls who might not have had any contact with football at all, or might be generally not very active,” she said.

“Our ultimate goal is first of all to get them active and to learn different kinds of movement before the football comes in. But we would be very, very happy if the girls are that inspired and that in love with the game that they wish to continue their route.”

Nicole Morse, Disney’s Vice President of Integrated Marketing for Europe, the Middle East and Africa (EMEA) has also contributed to getting this program off the ground.

“By using our much-loved characters and stories as a force for good, we can really make a difference and inspire families and children to be more active,” she said.

It showcases the wonderful rise and continual popularity of the women’s game that a big organisation such as Disney want to collaborate their ideas.

The depth of talent will only get stronger with programs such as these that will make young girls and women strive towards the big leagues and competitions on the world stage.

Liam Watson is a Senior Journalist with Soccerscene. He reports widely on international football policy, industry matters and industry 4.0

Sydney FC members to pick and choose membership packs in 2021/22

Sydney FC has introduced an Aussie-first membership platform, with members to gain more control over the customisation of their membership packs.

Sydney FC has introduced an Australian-first membership platform, with members to gain more control over the customisation of their membership packs.

The club and its membership products provider, TPF Sports, will greatly increase member satisfaction and reduce environmental impact. Sydney FC members who sign up for the 2021/22 season will have credits put onto their accounts, allowing them to choose from a variety of Membership card designs and, depending on their package, a variety of personalised items.

Each merchandising item may be customised with different colours and names, allowing for unique bundles based on age, gender, product choice, artwork style, personalisation, years of tender, and a variety of other factors.

Sydney FC Chief Executive Officer Danny Townsend hailed the announcement as a big step forward for how the club engages with its members.

“Our new eMber+ platform is a huge step forward and once again Sydney FC is proud to be leading the way in Member engagement,” he said via a club statement,” he said.

“Gone are the days of receiving the same standard Membership pack as everyone else.

“Now you can tailor your package to suit your preferences and how you wish to support the Sky Blues.

“There’s a fantastic range of customisable merchandise available and I know I’m looking forward to my delivery in the coming weeks.”

TPF Sports Director Craig Dyer explains the move is a worldwide first and one of the benefits of the move would be the reduced environmental impact of membership packs, thanks largely in part to the fact that members will only receive merchandise they actually want.

“There are iterations of loyalty and rewards platforms globally,” he said.

“But to the best of our knowledge from 18 to 20 months of development and research, we believe this is the first-ever platform of its kind and certainly the first for sport and membership-based programs.

“Our vision in developing the platform is to revolutionise the long-standing pre-determined assignment of resources to Members by assigning credit. This allows them to redeem merchandise and entitlements they deem relevant to them.

“This platform also has a strong environmental slant, as we are only supplying merchandise and delivering this merchandise to Members who want to redeem it.

“Additionally, almost every product is on-demand, meaning we receive Members’ selection based on products and artwork, print them with selected artwork and personalisation, pick, pack and fulfil directly to the Members door.”

Football NSW grants webinar to aid clubs and associations

FNSW

Football NSW in conjunction with ‘The Grants Guy’ are set to premiere a free Grants Zoom online webinar next Wednesday (September 22) at 6:30pm – 7:30pm.

FNSW clubs and associations will be provided with valuable information through the grants webinar, especially for applying for funding which have assisted many teams in the past in their pursuit of seeking facility upgrades amongst various other beneficial elements.

The webinar will provide a practical guide to grant writing for any football club seeking to attain funding by applying for the Greater Cities Sport Facility Fund and the Regional Sport Facility Fund in particular.

Both grants will be explained through the practical step by step webinar, and guidance will be provided as to how to apply for the Grants.

The following topics will be discussed:

  • How to apply for the grant – the do’s and don’ts
  • Eligibility & Answering the Question
  • Project Assessment, Evaluation, Rationale, Methodology
  • Budget & Acquittal
  • Getting Grant Ready and Planning your Club’s Application

For the Greater Cities and Regional Sport Facility Fund, the second and final round of the $100 million grant is available, with grants of up to $1 million offered to sport and recreation organisations and councils.

In Round 2, up to $46 million is available for projects that improve sports facilities and recreational spaces and enable more people to participate in sport and active recreation.

Grants from $100,000 up to $1 million are available for a range of projects including lighting, amenity buildings, clubrooms, change rooms and grandstands.

Round 1 resulted in $54 million awarded for 91 projects, with over $10 million awarded to football projects.

Round 2 is the final round of the program with applications closing at 12pm, on October 8, 2021.

Register for the webinar today by clicking here.

For any further questions please contact Football NSW’s Government Relation, Infrastructure and Funding Manager Daniel Ristic via email on danielr@footballfacilities.com.au.

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