Weekly update: Latest NPL partnership announcements

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Read here for the latest news and updates on NPL partnerships across each state in Australia.

NPL VIC

Preston Lions

Titan Pre-Mix Concrete – Providers of premium concrete solutions and exceptional service for residential, commercial and industrial projects.

Masalkovski Group – A family-owned business specialising in recycling, excavation and landfill services. Since 1974, the team has provided resource recovery and earthmoving.

Allcar Towing Group – A high quality and professional towing service, with a team of dedicated drivers and support staff committed to helping customers involved in accidents.

Chemist Warehouse – Australia’s largest discount pharmacy, committed to providing customers with affordable and accessible healthcare products.

The Butchers Daughter – Family-owned for over 40 years and renowned for supplying high-quality products including kebapi, gyros,cured meats and gourmet sausages.

T.S. Auto Electrics – For over 30 years, TS Auto has provided clients with repairs and an extensive range of services including EFI and CRD engine & Transmission Control Systems, Alternators, Starters and more.

La Monte Tiles – Family-operated with over 100 years of combined experience, La Monte Tiles specialise in premium Italian porcelain, ceramic and natural stone tiles.

Allied Print Australia – A leading print management company, offering an extensive variety of services including design, printing, banners, brochures and promotional products.

KBG Building and Construction – Striving to create sustainable projects across residential, commercial and industrial sites, KBG combine affordability and innovation to ensure their works are made for the long-term.

Heidelberg United 

Alpha Seafoods – Reliable and high quality food service solutions in Victoria since 1991. The team now supplies over 1,500 products to more than 200 customers across Victoria.

Dandenong Thunder

Cameron – Leaders in Melbourne’s South-East commercial and industrial property deals. The team has provided excellent customer service and guidance, backed by over 45 years of experience.

CNC Pro – Melbourne-based carpenters and cabinet specialists, offering services across design and installation for commercial and domestic clients.

NPL NSW

Wollongong Wolves

Buonissimo Cucina – Founded in 2016, Buonissimo has grown from a bakery supplying premium products to supermarkets across Australia and New Zealand, to producing over 100 products including frozen items.

MCR (Multi Civil & Rail) – A leader in rail services, MCR is the largest provider of rail safe working staff in Australia with over 450 clients. They lead the way in the industry for innovation, safety and efficiency.

SD Raiders

Crown Electrical Solutions – Offering an extensive range of services for home automation solutions, Crown Electrical Solutions can help clients achieve their project goals with innovative and dependable technology.

NPL Northern NSW

Cooks Hill United

Aspira Business and Financial Services – Aspira prides itself on building genuine relationhips with clients to ensure long-term and sustainable success for their financial goals. Based in Newcastle and Maitland, they are a business ally for many locals.

The George Darby Hotel – A popular hotel and restaurant setting in Newcastle, the George Darby Hotel offers excellent food options and entertainment nights throughout the week.

Harcourts – Operating since 1888, Harcourts offers a full range of services in the real estate industry, both locally and internationally in the USA, China, Canada and more.

Manning Valley – Since 1989, Manning Valley have only produced free range, quality eggs grown on Australian farms. The team is led by a ‘flock first’ policy and dedication to nurturing the natural environment of the farm.

NPL QLD

Wynnum Wolves

Trace Project Management – Experts in high-quality projects, as well as end-to-end management and advisory services for clients. All projects are delivered with care, precision and professionalism.

Olympic FC

Symferon Wealth – Brisbane-based financial advisory firm with deeply connected roots to Olympic FC and the local area. The team at Symferon are committed to acting always in the best interests of their clients to support financial wellbeing.

NPL WA

Armadale SC 

Aview Windows & Doors – From consultation to installation, Aview deliver premium service across windows and doors. The team is renowned for providing durable and reliable products.

Spinifex Sheds – A local independent shed dealer in Perth since 2010, Spinifex build sheds designed to endure harsh Australian conditions through premium materials and expertise.

Olympic Kingsway

PPC Supplies – An experienced team supplying plasterboard, insulation and building materials. PPC works across Western Australia and South Australia.

Western Knights

Peninsula Personal Injury Lawyers – For over 45 years, PPIL have provided clients with exceptional and transparent service when handling claims. They offer services across vehcile accidents, public liability, workers compensation and more.

Optimus Fleet – Delivering top quality steel fabrication, poly pipe solutions and workforce services for mining, construction and infrastructure projects. Their global partenrships and reputation are built on affordability, innovation and dependable solutions.

Perth Redstar 

Credentia Construction – With more than 60 years of combined experience, Credentia are committed to delivering quality construction projects backed by integrity, trust and an innovative spirit.

Stirling Macedonia

Stirling Central Shopping Centre – A go-to location in Stirling for family and friends to relax, shop and find a huge range of entertainment services.

NPL NT

Casuarina FC

AJ Couriers & Haulage – Providing reliable courier, freight and logistics services, AJ Couriers & Haulage operate with an extensive fleet across the Northern Territory.

 

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Coles MiniRoos Program Opens Football Pathway for Children aged 4 to 11 across Australia

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Football Australia’s Coles MiniRoos program is welcoming new participants across the country, offering children aged 4 to 11 a structured and inclusive introduction to football through local clubs and schools.

Now one of Australia’s largest grassroots sporting initiatives, MiniRoos operates across two streams designed to meet children at different stages of their footballing journey. Coles MiniRoos Kick-Off, available to children aged 4 to 11, provides a non-competitive, skills-based entry point for those new to the game, using short game-based sessions of 45 to 60 minutes to build confidence and basic technique. Coles MiniRoos Club Team, open to children aged 5 to 11, moves into small-sided club football- formats of 4v4, 7v7 and 9v9- designed to maximise touches, involvement and opportunity for developing players.

Both programs run for between four and twelve weeks and are delivered by local clubs and schools, keeping participation embedded in the communities where children already live and learn.

The program’s structure reflects a broader shift in how junior sport is being designed. Small-sided formats give younger players more contact with the ball and more meaningful involvement in each session, addressing one of the most common reasons children disengage from team sport early: the experience of spending more time watching than playing.

The timing carries particular significance. With the AFC Women’s Asian Cup currently underway and women’s football participation in Australia at record levels, the pipeline that will sustain that growth over the next decade is being built now, in programs like this one, in communities across the country.

Coles MiniRoos is approved by Football Australia and open to children of all abilities. Registrations are open now through local clubs and schools.

Filopoulos: Football Must Move Beyond Campaigns to Win Fans for Good

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Image Credit: Perth Glory

Global marketing and advisory firm Bastion has strengthened its leadership team with the appointment of Peter Filopoulos as Managing Director, Experience. This decision brings one of Australian football’s most influential administrators into a new phase of the sports business landscape.

Filopoulos, who has held senior roles across Football Australia, Football Victoria and Perth Glory, will lead Bastion’s experiential and partnerships division, applying a football-informed lens to brand engagement.

Drawing on his time in the game, Filopoulos emphasised the importance of cohesion in building meaningful fan connections.

“For me, the biggest lesson is that fans don’t see brand, content and experience as individual silos, they experience it all as one connected ecosystem,” he said.

“At Football Australia, the work resonated most when everything was aligned; the team, the narrative, the partners and the matchday experience all working together to feel cohesive and authentic. That’s when engagement moves beyond interaction and becomes something far more meaningful.”

He added that too many organisations still treat fan engagement as short-term.

“Where a lot of organisations fall short is treating fan engagement as a campaign. It’s not, it’s an always-on system.”

Filopoulos’ move reflects a broader shift within football, where commercial growth is increasingly driven by experience-led strategy.

“At Bastion, we put experience at the centre—because it’s where the brand comes to life, where partners integrate in a way that adds real value and where fans genuinely connect,” he said.

“Our focus is on building platforms that bring fans closer to the brand… Get that right, and you’re creating something people actively want to be part of.”

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