Wellington Phoenix Second Assistant and Head Analyst Jordan Manning: “l want to be the best that l can be and reach the highest level that l can”

A humble and ambitious up and coming Australian coach Jordan Manning has been named the second assistant and head analyst for the Wellington Phoenix men’s team.

However, it wasn’t smooth sailing in the beginning after rupturing his ACL while playing football but in a way it was a blessing in disguise to re-evaluate his career options.

Starting out as a coach, then S&C and now becoming an analyst to recently commencing his pro coaching licence course, an impressive career thus far for Manning and by using the momentum of success to set new and higher objectives, an individual as diligent as he is will undoubtedly achieve a lot more than planned.

In a wide-ranging chat with Soccerscene, Jordan Manning discusses his career up until now, the barriers of being involved in different environments overseas, the challengers of doing the pro license, and the attributes of being a great coach.

Tell us a bit about your coaching career.

Jordan Manning: So l ruptured my ACL in year 12 and it was unfortunate at the time because l was playing and loved the game, but probably a good one for me where it allowed me to reassess what l needed to do. l really focused on school with my studies as a result of my injury. Completing my rehab in year 12 is probably what led me down the path of sport science and strength & conditioning to begin with.

I attended ACU and completed my Bachelor of Exercise Sports Science, a three year degree during which time l picked up some work as a U18 coach at the club l made my ACL return with, so that was really my start from there. I was at a club in the NPL from Queensland called Western Pride and it was a very successful program at the time. There was a lot of players in the first team group progressing on to play professionally or be in professional environments, including our Head Coach and my first coaching mentor, Graham Harvey.

At the end of 2018, l was identified by Brisbane Roar and moved into the U16s as a coach for the academy side at the time, which was a great experience. At the end of that season, there was a large change over at the Roar and Warren Moon came in to be the Academy Technical Director. With me having finished my Sports Science degree, he encouraged me to go in the role of High Performance of the Academy. At the time, we had COVID in our first year together which was a big job for me in that role to be working together with Warren to help keep everyone fit during a very challenging period.

Redlands United was an NPL team at that time and their Head Coach stepped away due to the impact of COVID on the club and Graham Harvey gave me the opportunity to be the first team coach during that season. It was a big challenge with no budget and half a team being tasked with keeping the side in the league but it’s by far one of my most enjoyable memories in football.

At the end of that season I moved to Peninsula Power on the recommendation of Mooney and had some wonderful times there winning the NPL in 2021. During this time Warren had moved up into the first team at the Roar, and the first team Sports Science role became available so he managed things really well for me at Power and l was able to transition out and move across to the Roar to be the Strength and Conditioning Coach for the 2022/23 season. At the halfway point, l was also made Analyst, so again very full on. However, having my A license and just completed my masters in Sports Coaching it was another good progression for me to have the dual role and be able to do both things.

Then l had an opportunity to go into Asia with Hyderabad FC in India which for me was such a great personal experience, different culture it’s very outside of what l have been used to and what l have experienced so l was there for six months before the club ran into some difficulties.

Luckily for me the opportunity came up to move to Buriram United around January/February time with Arthur Papas so l moved there and completed last season, we were fortunate enough to win the Thai League which was exciting to win my first professional trophy. Now I’m with the Phoenix and really enjoying working with Chief (Giancarlo Italiano), Adam Griffiths and Ruben Parker here.

Jordan Manning at Peninsula Power FC. (Image provided by Jordan Manning).

What influenced your decision to go into coaching?

Jordan Manning: l had always thought about coaching and always felt like my brain worked a bit quicker than my feet, l was a good player but l wasn’t the best so l always had plans to go down that pathway but then l ruptured my ACL a second time when l was 21 and that was the moment l thought ‘right l love the game l still want to be around the game l need to find another way to do that’ so for me that’s where coaching, sports science and analysis are three different avenues that all kept me in the game that l love.

What have you realised in the coaching environments overseas compared to Australia?

Jordan Manning: I think there is a big change with understanding different footballing cultures and different languages, that was a big change for me having to adjust to that. In Australia we have a lot of cultures and it is a very multicultural country but the experiences we have are probably a bit watered down compared to living in other environments, so seeing that side of things first hand was a big eye-opener.

Also understanding the different level of resources that some of the clubs have available. Asia has some really great players, coaches and owners that have a large resource base to really help them deliver top level footballing programs which we might not always recognise in Australia. Everywhere has its strengths and weaknesses but there is definitely pieces there that were challenging for me but then also other pieces that would positively challenge the way we do things in Australia.

Jordan Manning at Buriram United FC in Thailand with his team. (Image provided by Jordan Manning).

What have been some barriers being involved in different environments overseas?

Jordan Manning: I think the first part is the language because in Thailand we had three translations going on at once, which was an interesting challenge to obviously walk into and see firsthand how the different ways of that being managed. During my time with Buriram we had three different coaches in a four month period so l got to see a different set of applications around the language barriers. Then, also being an Australian coach, there is always a big perception overseas that we are very good in the strength and conditioning side of things and the sports science aspect of it but people question our footballing knowledge.

It takes time but through little actions demonstrating what you know and how you want to help everyone with the different cultures working together you slowly get there. l think as Australians we have that determination and grit wanting to work with people, so we always find a way to make it work but it is just having the patience to work through those difficulties at the start and show them that you are there to help and benefit them as well.

You mentioned you are doing a Pro License in Australia, what have been the challenges of doing that certificate?

Jordan Manning: To be honest it’s been a really good challenge, they’ve got all sorts of modules and content that are different than the C, B, and A licenses, there is a lot more leadership, business and management side of things which has been really cool. They throw different challenges at you in terms of your on-field practice and understanding that you’ve got that base knowledge now, and trying to challenge you there bits and pieces that you do come across. l think for me you’re very much a product of your experiences and being on the course hearing other top coaches experiences has been really enjoyable.

What would be your approach to player development?

Jordan Manning: l think it’s case by case basis, everyone has got their own way of how they take on board information and they learn, you’ve got to understand the individual. You need to understand what they do and don’t like, and then try to tailor your approach to help each person to be the best they can and help form that connection. If they understand that you’re there to work with them and help them along the way I believe that will also help you in  being the best version of yourself as a coach.

As a second assistant and head analyst for Wellington Phoenix, what exactly do they involve?

Jordan Manning: From the off-field side of things it’s the preparation of watching the opposition, doing scouting reports, putting together presentations, working with Chief who is a very intelligent coach and has a great eye for detail. So helping as best as l can to help present pictures to his words and ideas whilst always learning along the way.

It also involves training reviews, match previews and then on-field components working with Adam Griffiths. Under Chiefs guidance we lead activities together and bounce off each other and manage the flow of information delivery along the way. Griffs is such a top operator to work with he is also teaching me so much with his philosophies.

Jordan Manning during his time at Hyderabad FC in India. (Image supplied by Jordan Manning).

What do you think are some attributes of being a great coach?

Jordan Manning: I think the most important piece is being a good person. As part of this, I think you’ve got to be a really good people person and understand that each individual is different through your emotional intelligence. I think its important you have a very good level of knowledge but you are a teacher at the end of the day and have to adapt the way that you look to communicate that knowledge.

There is a range of ways you can approach it to appeal to the different learning types but you have always got to work with them rather than just telling them what to do, I think that’s a really important one.

Another big one is you have got to have resilience, it’s not easy at times there is a lot of difficulties along the way, external factors you have to manage and be aware of because coaching is a lonely world sometimes.

What is your biggest aspiration?

Jordan Manning: I want to be the best that l can be and reach the highest level that l can, l just want to make sure day-to-day l am the best version of myself and l provide the best level of assistance to those that l am working for, if l can be a problem solver and can look after different areas and be someone people enjoy working with.

Lastly, inspiring words for upcoming coaches?

Jordan Manning: It is important you are patient with what you do, and make sure you are multi-skilled, l think in the modern game you need to have an understanding of everything along the way as you make that progression forward so that you have the skills when you get to the levels that you want to get to.

Hard work is the foundation because you don’t get anything without it and have got that resilience and the rest will take care of itself, as well as always being a good person. Football is a game that rewards hard work.

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Victorian LGAs receive grants for community sports facilities

Community Recovery Grants Program

The Regional Community Sports Infrastructure Fund (RCSIF) and the 2024-25 Local Sports Infrastructure Fund (LSIF) are giving regional and metropolitan communities opportunities to develop their sporting facilities. The fund aims to support all abilities and women-focused infrastructure.

The RCSIF has highlighted a focus on planning, designing, and building indoor stadiums, female facilities, aquatic facilities, and communal and all-ability facilities. This plan ensures sports participation opportunities for all community members.  

The 2024-25 LSIF allows metropolitan and regional communities to receive funds to create active recreational community projects. These include sports courts, lights, play spaces, change rooms, and skate parks. 

Additional grants of $50,000 for Victorian LGAs through RCSIF to boost community participation are also available. 

The Victorian Minister for Community Sport, Ros Spencer, spoke on the investment opportunity for metropolitan and regional communities.

“By upgrading facilities and removing barriers to entry, we are making sure even more people can get involved in local sport in their own communities,” he said via press release.

“These funds are making sure all Victorians, no matter where they live, have world-class sporting facilities.”

The comprehensive initiative is a welcome investment into a sustainable community activity area, encouraging LGAs to invest in their area. A project of this magnitude is a win for the long-term development of football in Victoria. From female to accessible athletes, they are huge and deserving beneficiaries of this project fund.

RCSIF has significant financial backing from the Regional Community Sport Development Fund and the All Abilities Sports Fund. The first round of funding invested $20 million in these Victorian communities across 26 infrastructure projects. Regional development opportunities will flourish, bridging the city-country gap in Victoria. 

Regional and metropolitan communities can apply for these investment grants as round 2 is now open for applicants. RCSIF round 2 closes on the 17th of March 2025, and LSIF round 2 closes on the 17th of February 2025. 

For more information about the programs and how to apply, visit Regional Community Sports Infrastructure Fund.

Also for the Local Sports Infrastructure Fund, click here.

Exclusive Interview with President of PLFC David Cvetkovski: How Preston Lions and the NST format are reviving Australian football’s heart and soul

The National Second Tier competition is taking on a different approach from the traditionally planned home-and-away format, with Football Australia announcing it will be a ‘Champions League’ style format starting in October 2025.

With the introduction of this format, Football Australia announced the following in regards to fixturing:

– NPL season will conclude in September before all clubs take three weeks off in preparation.

– In October, they will move in to the nationwide NST format involving the eight foundation clubs.

– There will be a group stage where the final positions will determine the fixtures for the Quarter Finals stage followed by the Semi-finals and Final which will wrap up by December.

– It will be a precursor to a full home-and-away NST.

For historic clubs like Preston Lions, one of the eight foundation clubs getting involved next season, it provides an opportunity to take that next step towards professionalism and bring back the passion that football has been missing in the top flight.

In a conversation with Soccerscene, Preston Lions President David Cvetkovski touched on several important topics surrounding the recent announcement.

He discussed the financial success of the Preston Lions, how the new format is enhancing the development of young talent, the importance of preserving the traditions of clubs founded by migrant communities, and the need to celebrate these historic ethnic clubs by bringing people together as a united football community.

PLFC’s Financial success

Preston Lions have emerged as one of Australia’s most successful football clubs, known for drawing massive crowds, strong merchandise sales, and a dedicated membership base. But what’s the secret behind their financial success, and how have they set the blueprint for other clubs moving into the NST?

Club president David Cvetkovski attributes this success to identifying and maximising key revenue streams that go beyond just match-day ticket sales.

“The key pillar of our strategy was to pinpoint the main revenue areas for football clubs—not just ours, but for all clubs,” he said.

“The success started by elevating the gameday experience for football fans, who on average might spend $20-25 dollars on a Canadian Club, chips and Kebapi roll so there’s a $25 to $55 per head potential there when the product is right.

“We then went to sponsors, we have 120+ sponsors but what’s the value proposition for them? What’s the merchandise like? Well the improvement in our merchandise sales in the last four years is incredible. What we’ve done is provide custom ranges that our merchandise team have designed the T-shirts that people enjoy. We love the fact that every Preston supporter has a Preston garment.”

Cvetkovski emphasised that match-day revenue is only part of the equation. “Every club has loyal supporters, but how can they buy that hoodie or Canadian Club or Kebapi at the right price? Because canteen and gates revenue make clubs but merchandise and sponsors elevate them” he continued.

“It’s no secret that we have the biggest attendance figures in Victorian football and with the South game, we had over 6,000 people, and we had an online portal to capture ticket sales so we’ve been innovative in driving the key revenue streams otherwise without it, you’re at risk as a club.”

David Cvetkovski at the 2024 Preston in Business launch event. (Image credit: Preston Lions Football Club Facebook)

NST format improving player development

The introduction of the new NST format is providing clubs with greater flexibility to secure player contracts and create optimal conditions for their development.

While Australia continues to produce top-tier talent, the path to recapturing the golden generation of 2006 lies in ensuring that the NST system allows players to focus on football full-time.

Cvetkovski highlighted how this change will transform clubs like Preston and others, offering younger players more opportunities to shine on the biggest stages.

“From a footballer’s perspective, I have to usually contract them for 26 weeks in VPL1, next year in NPL1  would’ve been 26 weeks + potentially three finals so 29 games, but with the NST I’ve been able to contract and take better care of both our young and mature footballers,” he said.

“They’re now being contracted for 40 plus weeks of games but they also need to do 8 weeks of preseason so it’s over 40 weeks. This makes football richer, not only financially, but us being able to play younger kids.

“40% of our team is under 23 years of age. The A-League this weekend had heaps of kids involved because of the budget reduction and this  is fantastic for the game. How do we create a platform for kids to play and let these kids find out at 22, 23 or 24 that they are still a baller.

“Look at Jordy Bos who played through the City academy, broke through at 18 almost 19 and played a few years before making a move to Belgium and now he’s playing for the Socceroos at 21. We need 17 Jordy Bos’ in the Australian team, that’s a generation! and Preston are following the same path,” he concluded.

Return of cultural heritage

During the transition from the NSL to the creation of the A-League, many of today’s NPL clubs boasted a proud history of players and staff representing their cultural heritage with passion.

These clubs served as symbols of identity, reflecting not just individual families but entire communities, offering a sense of belonging through football.

Cvetkovski is committed to preserving these traditions at Preston, ensuring that the club’s strong Macedonian roots remain a core part of its identity as they move forward whilst also encouraging the other NPL clubs to work together to achieve the same goal.

“It is the first time in a while, that we have signed 6 or 7 Macedonian boys to stay true to our heritage, the response from supporters, sponsors and members has been incredible and I’m encouraging other clubs like Avondale, Knights, Heidelberg, South [Melbourne] etc to do the same,” he said.

“You can’t get away from South’s Greek community or Marconi’s Italian community and this makes the fabric of the game richer.

“People ask why is Preston so successful? Because we stay true to our community in one sense, yes, we’re Australian but how good is the multicultural landscape of Australian football!

“I want to work together with our rivals, who are also our friends, so that when Preston plays away at these grounds, they make money.

“There’s no secret to enjoying a game. We go there, have a few drinks and something to eat on a Friday or Sunday night out and watch a good game, it’s entertaining. We’re in the entertainment business at the end of the day.”

Cvetkovski at Preston vs Pascoe Vale 2023 (Image credit: Preston Lions Football Club Facebook)

Uniting the many cultures in Australian football

These historic ethnic clubs, built by migrant communities with a deep love for football, are making a significant return to the mainstream.

They represent the foundation upon which the beautiful game in Australia was built, and the generational loyalty fans have for their local clubs and communities is finally being recognised again.

Cvetkovski passionately spoke about the importance of uniting all cultures in the top flight of football, regardless of background, to celebrate the shared love of the game and foster a sense of community across the sport.

“There’s opportunity to respect the cultural backgrounds of the clubs. I think we went too far towards cleansing the game but the migrant story of Australia is something that should be celebrated,” he said.

“My best friends are Greek, Italian, Croatian,  Bosnian, I don’t care, do I? I’ll sit in any coffee shop; I don’t care where I sit. Let’s bring that friendship to football.

“The new way of thinking is making it about the game, removing any political agendas and making football the star.

“The South [Melbourne] game there was no animosity, there was nothing but celebration of football between two communities who traditionally are rivals.

“They realise now they have a lot more to lose if they get it wrong versus working with each other to make it right,” he concluded.

David Cvetkovski with Football Australia (Image credit: Preston Lions Football Club Facebook)

Football Australia is beginning to recognise that the true beating heart of the game lies with these foundation clubs, which have not only survived but thrived since the dissolution of the NSL.

Their passion, rich history, and deep-rooted respect are unmatched in Australian football and this announcement signals an exciting new era for fans across the country.

If the South Melbourne vs Preston match earlier this year is any indication, the spirit of the game is well and truly alive, bringing back the sense of unity and pride that Australian football has been missing.

More on the details of the newly announced NST here.

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