Western United and Strapit extend collaboration for two more years

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Image credit: Western United website

Western United has confirmed they will be extending their existing partnership with Strapit Medical & Sports Supplies for two more years.

Since 2011, Strapit has become one of Australia’s leading sports tape suppliers designed to prevent and manage injuries while helping athletes perform at their best.

Based in Melbourne, they have gained a reputation for producing high-quality medical and sports tapes used by athletes, physiotherapists and healthcare professionals in Australia and globally as well.

Strapit has been partners with Western United since October 2020, playing a crucial role in supporting the club’s physiotherapists ensuring all their teams have access to their comprehensive range of medical and taping products to help their performance, recovery and rehabilitation.

For the first time, Western United’s injury reports will now be presented by Strapit as part of the agreed extension and there will also be an opportunity for a taping night held at Ironbark Fields for community clubs to develop their knowledge at a grassroots level.

In addition, Strapit branding will continue to be visible on medical bags and products over the next two seasons.

Western United Commercial Partnerships Executive, Nathan Perrone said about the extended partnership with Strapit.

“We are extremely pleased to be extending our partnership with Strapit. The product and service provided to our physios has been fantastic and we look forward to this continuing,” he said via media release on Western United’s website.

“Despite some personnel changes in both organisations throughout the relationship, the extension of our partnership into a sixth season highlights the strength of the connection which is something to be proud of.”

Strapit Managing Director, Paul Haas said about continuing to support Western United for the next two seasons.

“Strapit is really pleased to extend our contract with Western United FC. Strapit continues its global growth into now 32 countries and supplying many other leading football teams globally including teams in the EPL and other leading football associations,” he said via media release on Western United’s website.

“Western United and Strapit have had a great five years in partnership to date and the ongoing commitment to continue together reflects the trust in our products from the medical team and players at WUFC.”

Stapit has a range of products such as Kinesiology tapes and Active tape and their products have been distributed to over 20 countries worldwide, including Europe and America.

To learn more about Strapit and their products, visit their website.

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Mbappé move from Nike to On signals new battle for Football’s sponsorship market

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Kylian Mbappe UEFA Euro 2024 Qualifier
Image Credit: Shutterstock

Kylian Mbappé’s decision to leave Nike after almost 20 years has opened a new chapter in the commercial battle for football’s biggest names. The Real Madrid and France star has joined Swiss sportswear brand On, a significant boon for the company on entry into the football market.

Mbappé’s departure is a significant commercial loss for Nike. The forward joined the company as a nine-year-old and grew into one of its leading football figures. His loss compounds the recent transition of Spanish star Lamine Yamal to long-time rival Adidas.

On built its reputation in running, before expanding into tennis via Roger Federer. It will now use Mbappé’s experience as it develops football products, with its first boots expected to become widely available in the near future. Former France star Thierry Henry has also joined On as its football director and is a shareholder.

On has confirmed that Mbappé’s agreement includes both cash and equity, although the financial details have not been released, gives the partnership a deeper commercial connection than a traditional endorsement deal. Nike still holds significant football contracts, including long-term partnership with numerous national teams.

However, Mbappé’s move gives On an opportunity to challenge the established order, including Nike, Adidas, Puma and other emerging competitors. But will they turn this prized signature into lasting football credibility? To do so, the brand must now deliver products that can compete on performance, design and price.

Mbappé’s switch is therefore more than a sponsorship change. It signals an increasingly competitive fight for football’s most influential athletes and the billions of fans who follow them.

SBS expands Australian Championship broadcast coverage for 2026

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Image Credits: Football Australia

The Australian Championship will enter its second season with an expanded broadcast partnership between Football Australia and SBS. The 2026 competition will feature two live SBS broadcasts in every round, marking an increase from the tournament’s debut season.

Thursday night football will form a key part of the new broadcast schedule. The opening match will see Preston Lions face Wollongong Wolves on October 15th, with the game broadcast live on SBS2 and SBS On Demand. Saturday football will also remain part of the free-to-air schedule; first up, Sutherland Sharks’ clash with South Melbourne on October 17th will be shown live on SBS and SBS On Demand.

The expanded agreement gives the competition a greater presence across SBS’s linear channels while retaining its full streaming coverage, with every match across the 2026 Australian Championship available live on SBS On Demand. The platform also provides full replays and highlights for viewers to access at their discretion.

In addition to SBS’ coverage, Football Australia will also stream the competition via YouTube.

The Australian Championship consists of a six-round group stage, finals beginning at quarter-finals from November 26, and a Grand Final scheduled currently between December 10-12.

It features 16 clubs from seven states and territories. The broadcast schedule places several historic fixtures in front of a national audience: South Melbourne will meet Sydney United 58 in a repeat of the 1999 NSL Grand Final, and Sydney Olympic and Marconi Stallions will also renew a rivalry that includes NSL Grand Final meetings in 1989 and 1990.

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