Western United and Strapit extend collaboration for two more years

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Image credit: Western United website

Western United has confirmed they will be extending their existing partnership with Strapit Medical & Sports Supplies for two more years.

Since 2011, Strapit has become one of Australia’s leading sports tape suppliers designed to prevent and manage injuries while helping athletes perform at their best.

Based in Melbourne, they have gained a reputation for producing high-quality medical and sports tapes used by athletes, physiotherapists and healthcare professionals in Australia and globally as well.

Strapit has been partners with Western United since October 2020, playing a crucial role in supporting the club’s physiotherapists ensuring all their teams have access to their comprehensive range of medical and taping products to help their performance, recovery and rehabilitation.

For the first time, Western United’s injury reports will now be presented by Strapit as part of the agreed extension and there will also be an opportunity for a taping night held at Ironbark Fields for community clubs to develop their knowledge at a grassroots level.

In addition, Strapit branding will continue to be visible on medical bags and products over the next two seasons.

Western United Commercial Partnerships Executive, Nathan Perrone said about the extended partnership with Strapit.

“We are extremely pleased to be extending our partnership with Strapit. The product and service provided to our physios has been fantastic and we look forward to this continuing,” he said via media release on Western United’s website.

“Despite some personnel changes in both organisations throughout the relationship, the extension of our partnership into a sixth season highlights the strength of the connection which is something to be proud of.”

Strapit Managing Director, Paul Haas said about continuing to support Western United for the next two seasons.

“Strapit is really pleased to extend our contract with Western United FC. Strapit continues its global growth into now 32 countries and supplying many other leading football teams globally including teams in the EPL and other leading football associations,” he said via media release on Western United’s website.

“Western United and Strapit have had a great five years in partnership to date and the ongoing commitment to continue together reflects the trust in our products from the medical team and players at WUFC.”

Stapit has a range of products such as Kinesiology tapes and Active tape and their products have been distributed to over 20 countries worldwide, including Europe and America.

To learn more about Strapit and their products, visit their website.

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

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Image credit: FC Union Berlin

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

 

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

 

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.

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