Women in Football Launches Financial Empowerment Program

Women in Football (WIF), a leading network supporting women working across the football industry, has teamed up with Evelyn Partners, one of the UK’s top wealth management firms.

Together, they are launching the Women’s Financial Empowerment Program, a ground-breaking initiative aimed at boosting financial literacy and wealth management skills for women in football.

This tailored financial education programme will give WIF members direct access to Evelyn Partners’ expertise in financial planning and investment management. The courses are designed to help women take control of their finances, build their wealth, and confidently plan for the future.

This connection will also generate funding to support WIF’s services, a crucial boost for the non-profit, while broadening the professional networks available to members.

CEO of Women in Football, Yvonne Harrison, highlighted the broader impact of their work and the new partnership.

“As well as supporting employers in the football industry to develop a gender-equal workplace, collaborating with Women in Football can help organisations in other sectors to grow their visibility in and around the game,” she said via press release.

“Our new partnership with the wonderful team at Evelyn Partners is a great example – and most importantly of all from a WIF perspective, it also offers our members access to some of the best-informed financial advice in the business.”

Managing Partner at Evelyn Partners, Adam Osper, who specialises in advising sports professionals, highlighted the ongoing challenges faced by women in the sports industry.

“Women in the sports sector continue to grapple with huge inequalities in pay, training provision and post-professional sport pathways,” she said via press release.

“As women’s sport continues to evolve – bringing increased athlete earnings and greater female representation across the industry – our decision to team up with a variety of major women’s sports platforms, enables us to not only equip players and female professionals with the financial knowledge and confidence they need to manage their money during and after their career but also to provide onward career pathways into the financial services industry.”

This collaboration marks a significant step forward in empowering women in football, providing them with vital financial tools and support to build stronger, more sustainable careers both on and off the pitch.

Previous ArticleNext Article

Celebrating Ability Workshop Scheduled for December

The Celebrating Ability event will take place at The Home of The Matildas on Saturday, December 6.

The event promises an interactive day of learning and connection, featuring group workshops, the launch of Football Victoria’s new Disability Football Framework, and club education sessions with Aspect to promote inclusion across all levels of the game.

The Celebrating Ability event will offer a completely free, in-person opportunity for clubs to explore the space and take part in the celebration of the International Day of People With a Disability (IDoPWD).

The day will include:

Launch: Football Victoria will officially unveil its Disability Football Framework on December 3

Workshop: Clubs can learn how to start and run an All Abilities program

Education Session: Delivered by Football Victoria’s partners, providing practical guidance and support

Engagement: Attendees will gain insights from guest speakers and have the opportunity to connect with other clubs, coaches, and administrators

Event Details

Date: Saturday, December 6, 2025

Time: 10:00am – 1:00pm

Where: The Home of the Matildas, Sports Drive, Bundoora, 3083

Registration: Registration is required. Please use the link below to secure your place

This event offers an excellent opportunity for clubs across Victoria to engage, learn, and celebrate ability. Clubs are encouraged to share this opportunity with anyone who may be interested.

The Digital Playbook for Football Finance: Miagen’s Approach

Bringing Technology into Football Finance

Miagen, an Irish financial technology and analytics company, helps organisations plan and manage complex operations with data-driven solutions. Its SportsGen platform brings that same expertise into football, giving clubs the tools to manage their finances, optimise revenues, and stay compliant with regulations in an increasingly challenging environment.

Football clubs today are more than just sporting teams, they are multi-million-dollar businesses. To succeed on and off the pitch, they need accurate forecasting and clear insight into risk. SportsGen addresses this need by bringing together data from across a club’s operations into a single, easy-to-use system. It integrates ticketing, broadcasting, merchandise, sponsorships, and player contracts, giving club leaders a real-time view of their financial position.

By replacing spreadsheets and fragmented reports, SportsGen allows executives to see current and projected performance at a glance. Decisions about transfers, budgets, or commercial deals are based on data rather than guesswork. At the same time, finance teams spend less time on manual reporting and more time focusing on strategy and long-term planning.

Smarter Decisions and Revenue Growth 

SportsGen also allows clubs to model different scenarios. Managers can simulate the financial impact of wage changes, major transfers, or different league outcomes. Each scenario shows how income and spending would change, helping clubs understand the consequences of their choices before committing. This predictive capability is vital for clubs operating under financial fair play and other sustainability rules.

The platform doesn’t just control costs, it helps clubs grow revenue. SportsGen analyses matchday attendance, ticket pricing, merchandise sales, and sponsorship performance to spot opportunities and underperforming areas. Clubs can adjust pricing, design promotions, and maximise income, all while keeping their financial model stable and transparent.

With SportsGen, clubs can also plan several seasons ahead. Executives can forecast future wage growth, transfer spending, and commercial income to ensure alignment with long-term goals. Linking financial outcomes to sporting objectives allows clubs to grow in a disciplined, sustainable way, reducing the risk of overspending or breaking league regulations.

Financial Discipline Made Simple

SportsGen is essential for compliance and risk management. Football governing bodies have tightened rules on profitability and spending, and clubs need clear insight to stay within those limits. The platform continuously tracks key ratios, such as wage-to-revenue and debt-to-income, and sends alerts when a club approaches risk thresholds. This helps managers take action before problems arise, supporting long-term stability and stronger governance.

The system is highly adaptable, working for clubs of all sizes. Larger clubs benefit from its ability to scale across complex, global operations, while smaller clubs gain accurate, reliable financial control. Miagen’s experience in industries like aviation and logistics ensures that the platform can manage complexity while maintaining speed, accuracy, and accountability.

The rise of platforms like SportsGen marks a new era in football management. Finance, analytics, and technology have become central to how clubs operate. With accurate data and real-time forecasting, decisions can align sporting ambitions with financial realities. Miagen helps clubs stay competitive both on the field and in their financial management.

Conclusion

SportsGen represents a major step forward in football finance. It gives clubs the tools to manage revenue, control costs, comply with regulations, and plan confidently for the future. By combining technology, analytics, and financial expertise, Miagen helps clubs replace guesswork with informed decisions, supporting sustainable growth and long-term stability in a complex, high-stakes industry.

Most Popular Topics

Editor Picks

Send this to a friend