Wyscout a pioneer for analysis and insights

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Wyscout
Images credit: Wyscout

Founded from Genoa in 2004, Wyscout is an international platform based in Italy which specialises in football scouting, transfer dynamics, and match analysis – regarded as one of the most used technological services in football.

Matteo Campodonico, a co-founder of Wyscout, is a former amateur footballer in Italy and upon early retirement was inspired by his playing days and his coach’s methodology. Along with Simone Falzetti, they brought Wyscout to life.

Initially, along with their colleague Piermaria, they started with filming and editing local matches – with the emergence of DVD softwares in 2004, they turned their hobby into an international business platform. Wyscout was started with the purpose to provide a set of innovative technological products for video data editing along with information on players, competition, matches, and plenty more. Through these products, football organisations are able to have an advanced view of athletes’ performances, trends of play, strategy, and more.

Since 2004, they have been pioneers in providing video analysis tools and digital databases for football operations and have aided coaches, teams, and players in their performance as well as in dealing with the football world.

Wyscout possesses one of the widest football video archives in the world, ensuring they have the most advanced information on football matches, players, teams, and competitions. This extends to major European leagues such as Premier League, Bundesliga, Ligue 1, La Liga, and Serie A, through to various youth competitions. Across the globe, more than 250 football completions are analysed. Over 200 football games are uploaded every week and Wyscout analysts segment the match data into thousands of short and easy-to-find video clips. Professional reports, rankings, searching tolls, and other advanced statistics enable football organisations to track and measure every detail.

Wyscout’s services include providing information, statistics needed to organise the day-to-day operations. Performance Analysts can measure and analyse players’ development, while heads of scouting can build travel schedules for scouts across the globe with the help of Wyscout data. Football organisations can monitor and plan to optimise their performance.

Wyscout data enables clubs to analyse opponents and individual matchups along with, managing events and enhancing the capabilities of technical teams. Advanced search situated on Wyscout’s innovative database after analysing a large amount of data in a few quick seconds offers over 100 filters to find the right player.

WyscoutThrough Wyscout data, clubs can use this for websites and social media to create content based on stats of any player, team, and coach’s performance. Integration of communication mechanisms, along with developing technical skills, is made easier by the constant update of data after every match. Coaches and video analysis teams are able to share videos, data, stats, etc with all technical staff within the football club ensuring, efficiency and alignment of the club’s vision for future outcomes. Adjusting and comparing numbers and videos at any time during the season ensures accurate analysis for any occasion to micro-manage players’ performance and work with them to develop it.

Wyscout allows football clubs to process travel schedules, policies, agendas, medical exams, training, diet programs, etc and can be integrated into internal software to improve efficiency. Scouting networks have access to high-quality analysed data of over 450,000 football players and over 220,000 catalogued games. Wyscout’s range of products aids clubs and football federations to create one digital database for videos, stats, and player/competition/match information.

Federations and clubs in minor footballing countries can create private archives to store statistics and other data, ensuring the development of technical elements of any minor/youth tournament and league across the globe. This provides custom resources for referee federations to improve adaptability and preparedness to games along with promoting and managing player portfolios to push clubs and federations to build a good network list.

Wyscout’s talent centre products are designed to collect data of under 21 players who have played in the first team for at least 20% of total minutes in the current season. This provides clubs and organisations to scroll through lists of debutants and analyse reports from the best youth and be able to discover the best young talents in the world – along with browsing global talents by filtering values like geographical region, birth date, market value, minutes, and matches played and plenty more.

Overall Wyscout is intuitive, smart, easy, and has evolved since its inception in 2004 to enhance the performances of the teams, day by day. Wyscout has an established structure and stands on the pillars of innovation and technology.

Over its course, Wyscout has become the reference point of football professionals and emerged as an enormous digital footballing database that has contributed massively to the globalisation of football.

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How Musco Lighting is Transforming the Game

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Image Credit: Musco Lighting

Lighting quality, uniformity, and control are three of the most important elements a football venue must master. Done well, they elevate the standard of play, enhance the fan experience, and ensure world-class broadcasts. 

Modern football demands more than just traditional floodlights. From community fields to elite stadiums, facilities need solutions that combine performance, efficiency, and reliability.

Musco Lighting believes their systems, which are engineered LED technologies, modular mini-pitch packages, and advanced control platforms are the key to achieving these goals.

Musco’s “Projects Made Simple” approach offers complete, tailored lighting solutions designed for every level of the game. Central to this is Total Light Control for LED, a system that provides precise light distribution while reducing glare and minimising environmental spill.

Complementing Total Light Control for LED is Musco’s Mini-Pitch System, developed in the U.S. Soccer Foundation. These compact, all-in-one facilities combine fencing, goals, benches, storage, and integrated lighting, transforming underused spaces into safe, vibrant football environments.

Features of Musco’s lighting include; uniform illumination across the pitch, therefore eliminating dark zones; advanced glare reduction, which ensures comfort for players, spectators and surrounding areas of the pitch; and smart monitoring, which allows operators to remotely control and schedule the lighting. The lighting company also uses sustainable practices with the ability to have energy savings of up to 60%. 

Musco’s systems have already been used by some of the biggest names in football.

At Emirates Stadium, home of Arsenal FC, the installation of Musco’s SportsCluster Green LED system has been transformative according to Arsenal’s Stadium and Facilities Director, John Beattie.

“It is important for both players and fans alike that we have top-quality lighting for the club’s evening fixtures and Musco’s new floodlights provide just that.” he said. 

AFC Bournemouth faced the challenge of upgrading their facilities following promotion to the Premier League in 2015 but Club General Manager Liz Finney said the company’s product was crucial.

“We needed to install a new pitch lighting system to meet the requirements of both the club and the Premier League in a fairly short space of time. Musco delivered on all counts.” Finney said. 

Elsewhere, Tottenham Hotspur Stadium and Audi Field in Washington D.C. have reported improved player visibility, enhanced broadcast quality, and major energy savings following their adoption of Musco’s technology.

Australia’s football landscape presents unique challenges. Facilities often serve multiple sports, grassroots participation is rapidly expanding, and professional leagues increasingly demand higher broadcast standards.

Musco’s systems offer important benefits to help with this development, these include mini-pitch installations, which could expand access to safe well lit spaces in urban areas, which would help to support grassroots growth.

Another benefit could be that elite stadiums could meet higher broadcast standards to match international scale games. Finally, using Musco would create energy savings and have a reduced environmental aspect.

Musco’s football lighting solutions are much more than a technical upgrade, they also represent a shift in how football is played, viewed, and experienced. By pairing innovation with reliability, they support the game from grassroots fields to international arenas.

As Australia looks to strengthen its football infrastructure, Musco’s proven effective technology could help bridge the gap between community play and world-class competition.

Overall, the use of Musco Lighting systems could greatly improve football in Australia, whether you are playing or watching the game.

GIS Industry Masterclass Highlights Pathways for Women’s Sport

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Image Credit: Soccerscene

This month, the Global Institute of Sport (GIS) held an industry masterclass with guest speakers discussing the future of development in women’s sport.

The masterclass panel had two key speakers:

  • Chantella Perera, General Manager of Sport at KOJO.
  • Yael Reed, a sports marketing consultant who has worked with Newcastle Jets, Football Australia and Netball NSW.

These two industry experts, representing different areas of the women’s sporting world, delved into answering the event’s important goal of growth and sponsorship in women’s sport.

The role that media and commercial partners have in elevating women’s sport was a key point. Discussion was centred around the importance of encouraging broadcasters to invest in women’s sport directly and not just through male sport avenues.

Yael Reed spoke about the importance of media revenue being invested into women’s sports.

“Media partners with broadcast and commercial revenue is ultimately what is invested in the sport, and you need to invest to grow,” she said.

“Broadcast and commercial revenue also contributes to paying the players

“Media and coverage revenue is what is invested into the sport and their support is needed to help sports to grow, but also to benefit from, Women’s sport is no longer the steak knives.”

Chantella Perera, a former professional sportsperson and with KOJO a big leader in women’s sports events, outlined the position of women’s sports:

“From grassroots we see more equity with facilities and infrastructure for girls now. From my field in the event world lens, the investment from clubs and leagues is improving year on year. The disparity is still huge,” Perera said.

“There must be money invested to grow it. Yes, it is changing—a lot more females can do it as a job.

“But I feel we are still talking a lot but not doing a lot. People can make action, and it doesn’t have to be huge actions. Making those small steps towards that change is where we move forward.

“The Matildas’ success at the 2023 FIFA Women’s World Cup has sparked a rise in interest towards women’s football in the country.”

Perera, however, commented on the slow impact it has produced:

“It did have an impact with the eyes and traction, but we are still waiting for the influx of cash,”

“I’d challenge the effect and ask: two years on, have we seen enough from it? I just want to see if we can get more from it.”

A key point regarding investing in women’s sport and central to the discussion was how to invest in the differences between men’s and women’s sport.

Reed expressed her key ways in which this step can be tackled:

“It’s important for brands to consider Who they are trying to connect with? The benefit of women’s sport is it’s fresh and new (compared to men’s sport). There’s a lot to be unexpected. There are amazing people playing the sport and their story needs to be told,”

“I think when you can connect with athletes, with clubs, and harness that promotion and opportunity that’s there with women’s sport.

“The opportunity in women’s sport is to expect the unexpected.” Reed highlighted.

The important question of brand alignment became central to the discussion, with the equation for branding being relevance multiplied by emotion equals impact.

To harness the sponsor’s relevance to the team and the sport, harnessing that emotion and being relevant to the fans and showing up for them and having an impact promotes any brand.

An example presented by Reed was the Suzuki partnership with the Swifts:

“By putting players in their content and in the car the swift has been really positive,”

“The business case is there. We now have a greater asset in women’s sport to take your brands to the next level

“To have a women’s demographic is such a good asset for business branding.”

Women’s sport has faced challenges in gaining support and funding to expand and delve into the ever-growing popularity of the women’s game.

Sponsorships and businesses trying to grow their portfolio and market shouldn’t underestimate the power that women’s sport and football have.

It is unique and it is unexpected, as was discussed centrally in this masterclass.

The ways to grow women’s sport are there, and the benefits are evident. Sponsors need to take the necessary step and will undoubtedly reap the rewards if they do so.

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